About the Author

Basil Sawczuk runs Potentialise, a consultancy advising small and large firms on how best to secure profitable work.

Soon after qualifying as an architect Basil found he was becoming very successful in securing new business. Recognising this, his colleagues encouraged him to be a full time job-winner, handing over to others to be in charge of project delivery.

His career has included securing projects for many blue-chip clients both in the UK and abroad for the multi-professional firm DGI International, working as Marketing Director for WS Atkins Property Services, incorporating three divisions selling and marketing architects, civil, structural and building services engineers, quantity surveyors and facilities management, and operating out of more than fifty UK offices. Basil has also been a Marketing Director of a regional law firm, and Marketing, Business Development and Bid Director for a major contractor focusing mainly on outsourced public sector work. He is also a visiting lecturer to several universities, a speaker at conferences, seminars and training workshops. He can be contacted on [email protected]