Part

2

The Mobile Food Mogul

Now that I’ve covered the basics, it’s time to take your ideas and turn them into a concrete business plan. No one is going to take you seriously unless you’re able to clearly articulate your plan to them, and you won’t find investors to back you unless you can create financial forecasts that show you can be profitable. If you want to be a mobile food mogul, you need to understand all aspects of the food business, and I’m going to explain them to you.

The next step is to get a grasp on regulations and licensing. The food business involves a tremendous amount of regulation from your local health department. These laws protect consumers from food that isn’t properly handled or prepared. Because your business is on wheels, you’re also subject to regulation by your local department of transportation. Knowing how to navigate these bureaucracies is crucial to your success as a food truck operator.

And just when you thought you were ready to serve, I get to my favorite subject, marketing. How are you going to get customers to show up at your truck? Because trucks are known for the way they use social media, I show you how to use Twitter, Facebook, and great public relations to become the darling of bloggers and foodies.