- Cover
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Part 1: Food Truck Basics
- 1 The Food Truck Revolution
- 2 Secrets of Food Truck Success
- 3 The Right Concept and Food
- 4 The Right Truck
- 5 The Right Location
- Part 2: The Mobile Food Mogul
- 6 Preparing Your Business Plan
- 7 Finding Financing
- 8 Regulations and Licensing
- 9 Creating Your Marketing Plan
- 10 Setting Up YourOffice
- Part 3: Getting Road Ready
- Part 4: Growing Your Business
- 15 Protecting Your Business
- 16 Building Your Clientele
- 17 Expanding Your Marketing Efforts
- 18 Food Truck Events and Opportunities
- 19 One Truck or More?
- Appendix
- Index
-
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