Title Page
by Simone Ahuja, Jaideep Prabhu, Navi Radjou
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
- Cover
- Title Page
- Praise for Jugaad Innovation
- Copyright
- Dedication
- Foreword
- Chapter One: Jugaad: A Breakthrough Growth Strategy
- Jugaad: The Gutsy Art of Improvising an Ingenious Solution
- Jugaad in the West
- How the West Lost Its Jugaad
- Complexity Stretches Western Firms' Ability to Innovate
- Searching for the Holy Grail of Innovation
- The Six Principles of Jugaad—and Their Benefits to the West
- Jugaad: A Complement to Structured Innovation
- A Groundswell Jugaad Movement Is Growing in the West
- Chapter Two: Principle One: Seek Opportunity in Adversity
- Chapter Three: Principle Two: Do More with Less
- Scarcity Is the Mother of Invention
- Being Resourceful in a Resource-Scarce Environment
- Helping Customers Get More Value
- Welcome to the Age of Austerity
- For Most Western Companies, Bigger Is Still Better
- How Western Companies Can Find Abundance in Scarcity
- PepsiCo: A Refreshing Approach to Doing More with Less
- Conclusion
- Chapter Four: Principle Three: Think and Act Flexibly
- Chapter Five: Principle Four: Keep It Simple
- Chapter Six: Principle Five: Include the Margin
- Inclusion: A Moral Imperative That Makes Business Sense
- Cocreating Value with the Margin
- The Margin Is Becoming the Majority
- Why Western Companies View Marginal Groups as Unprofitable
- Western Companies Will Face Increased Competition in Core Markets
- How to Make Big Margins by Including the Margin
- How Procter & Gamble Includes the Margin Profitably
- Conclusion
- Chapter Seven: Principle Six: Follow Your Heart
- Your Heart Knows What Your Mind Doesn't
- The Gutsy Art of Acting on What Feels Right
- Keeping the Fire Alive
- The World Is Too Complex for the Mind Alone to Grasp
- Industrial-Era Business Practices Keep Hearts Locked Out
- How Western Firms Can Follow Their Hearts
- Apple: A Heartpowered Corporation
- Conclusion
- Chapter Eight: Integrating Jugaad into Your Organization:
- Chapter Nine: Building Jugaad Nations:
- The Ingenuity Economy
- Millennials Launch the DIY Revolution in the West
- Next-Gen Entrepreneurs Reshape Entire Industries
- Western Governments Are Joining the Jugaad Bandwagon
- Training Future Jugaad Innovators
- The Rise of a Global Community of Jugaad Innovators
- How Companies Can Profit from the Groundswell Jugaad Movement
- A Prosperous World of Jugaad
- Notes
- Acknowledgments
- About the Authors
- Index
- Bring Jugaad to Your Organization
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