Table of Contents

Title Page

Praise for Jugaad Innovation

Copyright

Dedication

Foreword

Chapter One: Jugaad: A Breakthrough Growth Strategy

Jugaad: The Gutsy Art of Improvising an Ingenious Solution

Jugaad in the West

How the West Lost Its Jugaad

Complexity Stretches Western Firms' Ability to Innovate

Searching for the Holy Grail of Innovation

The Six Principles of Jugaad—and Their Benefits to the West

Jugaad: A Complement to Structured Innovation

A Groundswell Jugaad Movement Is Growing in the West

Chapter Two: Principle One: Seek Opportunity in Adversity

A Harsh Environment Nurtures Resilience

Reframing the Half-Empty Glass as Half Full

Buckle Up, Western Firms: Major Adversity Ahead

Learning to Capitalize on Adversity

How 3M's Jugaad Spirit Bucked The Recession

Conclusion

Chapter Three: Principle Two: Do More with Less

Scarcity Is the Mother of Invention

Being Resourceful in a Resource-Scarce Environment

Helping Customers Get More Value

Welcome to the Age of Austerity

For Most Western Companies, Bigger Is Still Better

How Western Companies Can Find Abundance in Scarcity

PepsiCo: A Refreshing Approach to Doing More with Less

Conclusion

Chapter Four: Principle Three: Think and Act Flexibly

Jugaad Innovators Adapt to Survive

What Makes Western Firms So Inflexible?

Learn to Improvise

Break Down Organizational Silos to Gain Speed

All the News That's Fit to Digitize

Conclusion

Chapter Five: Principle Four: Keep It Simple

The Practical Benefits of Simplicity

The Art of Simplicity

The Backlash Against Complexity

“Why Make It Simple When We Can Make It Complex?”

How to Simplify Your Products—and Your Organization

How Facebook Is Leading the Low-Tech Revolution

Conclusion

Chapter Six: Principle Five: Include the Margin

Inclusion: A Moral Imperative That Makes Business Sense

Cocreating Value with the Margin

The Margin Is Becoming the Majority

Why Western Companies View Marginal Groups as Unprofitable

Western Companies Will Face Increased Competition in Core Markets

How to Make Big Margins by Including the Margin

How Procter & Gamble Includes the Margin Profitably

Conclusion

Chapter Seven: Principle Six: Follow Your Heart

Your Heart Knows What Your Mind Doesn't

The Gutsy Art of Acting on What Feels Right

Keeping the Fire Alive

The World Is Too Complex for the Mind Alone to Grasp

Industrial-Era Business Practices Keep Hearts Locked Out

How Western Firms Can Follow Their Hearts

Apple: A Heartpowered Corporation

Conclusion

Chapter Eight: Integrating Jugaad into Your Organization:

When Does Jugaad Work Best?

The Hammer Versus the Screwdriver

How GE Successfully Integrates Jugaad and Six Sigma

Getting Started with Jugaad

Driving Jugaad Adoption: The CEO's Agenda

Conclusion

Chapter Nine: Building Jugaad Nations:

The Ingenuity Economy

Millennials Launch the DIY Revolution in the West

Next-Gen Entrepreneurs Reshape Entire Industries

Western Governments Are Joining the Jugaad Bandwagon

Training Future Jugaad Innovators

The Rise of a Global Community of Jugaad Innovators

How Companies Can Profit from the Groundswell Jugaad Movement

A Prosperous World of Jugaad

Notes

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Acknowledgments

About the Authors

Index

Bring Jugaad to Your Organization

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