Table of Contents
Chapter One: Jugaad: A Breakthrough Growth Strategy
Jugaad: The Gutsy Art of Improvising an Ingenious Solution
Complexity Stretches Western Firms' Ability to Innovate
Searching for the Holy Grail of Innovation
The Six Principles of Jugaad—and Their Benefits to the West
Jugaad: A Complement to Structured Innovation
A Groundswell Jugaad Movement Is Growing in the West
Chapter Two: Principle One: Seek Opportunity in Adversity
A Harsh Environment Nurtures Resilience
Reframing the Half-Empty Glass as Half Full
Buckle Up, Western Firms: Major Adversity Ahead
Learning to Capitalize on Adversity
How 3M's Jugaad Spirit Bucked The Recession
Chapter Three: Principle Two: Do More with Less
Scarcity Is the Mother of Invention
Being Resourceful in a Resource-Scarce Environment
Helping Customers Get More Value
Welcome to the Age of Austerity
For Most Western Companies, Bigger Is Still Better
How Western Companies Can Find Abundance in Scarcity
PepsiCo: A Refreshing Approach to Doing More with Less
Chapter Four: Principle Three: Think and Act Flexibly
Jugaad Innovators Adapt to Survive
What Makes Western Firms So Inflexible?
Break Down Organizational Silos to Gain Speed
All the News That's Fit to Digitize
Chapter Five: Principle Four: Keep It Simple
The Practical Benefits of Simplicity
The Backlash Against Complexity
“Why Make It Simple When We Can Make It Complex?”
How to Simplify Your Products—and Your Organization
How Facebook Is Leading the Low-Tech Revolution
Chapter Six: Principle Five: Include the Margin
Inclusion: A Moral Imperative That Makes Business Sense
Cocreating Value with the Margin
The Margin Is Becoming the Majority
Why Western Companies View Marginal Groups as Unprofitable
Western Companies Will Face Increased Competition in Core Markets
How to Make Big Margins by Including the Margin
How Procter & Gamble Includes the Margin Profitably
Chapter Seven: Principle Six: Follow Your Heart
Your Heart Knows What Your Mind Doesn't
The Gutsy Art of Acting on What Feels Right
The World Is Too Complex for the Mind Alone to Grasp
Industrial-Era Business Practices Keep Hearts Locked Out
How Western Firms Can Follow Their Hearts
Apple: A Heartpowered Corporation
Chapter Eight: Integrating Jugaad into Your Organization:
The Hammer Versus the Screwdriver
How GE Successfully Integrates Jugaad and Six Sigma
Driving Jugaad Adoption: The CEO's Agenda
Chapter Nine: Building Jugaad Nations:
Millennials Launch the DIY Revolution in the West
Next-Gen Entrepreneurs Reshape Entire Industries
Western Governments Are Joining the Jugaad Bandwagon
Training Future Jugaad Innovators
The Rise of a Global Community of Jugaad Innovators
How Companies Can Profit from the Groundswell Jugaad Movement