FIGURES AND TABLES
Figures
| 1.1 | Year-to-Year Growth in Social Media Use from 2011 to 2012 |
| 1.2 | 2012 Social Media Statistics Racial Demographics and U.S. Traffic Rankings |
| 1.3 | 2012 Mobile Use Statistics |
| 2.1 | Community, Network, and Crowd Defined |
| 2.2 | Focus on Shared Goals |
| 2.3 | 1 Million Strong Against Offshore Drilling Facebook Page |
| 2.4 | Co-Creation Cycle |
| 2.5 | 350.org and 1Sky Website Announcement |
| 3.1 | Epic Change Photos of the Construction of Shepherds Secondary School |
| 3.2 | Epic Change Blog Post Telling Supporters of the Opening of Shepherds Secondary School |
| 3.3 | Microsite Campaign http://awomanisnotapreexistingcondition.com/ by the National Women’s Law Center |
| 3.4 | Example of NWF Action Fund Email Alert |
| 3.5 | Example of a QR Code for Our Book, Social Change Anytime Everywhere |
| 3.6 | The Seafood Watch Mobile Application |
| 3.7 | Churn Rates Across the Nonprofit Sector |
| 4.1 | Geoff Livingston Met His Fundraising Goal and Got Dished a Pie in the Face |
| 4.2 | Thank-You Note from NOI to Donor Craig Newmark |
| 4.3 | Online Giving Growth Since 2009 |
| 4.4 | Fundraising Across Social Media Channels |
| 4.5 | Campaign Calendar for the Baldacious Campaign by the Leukemia and Lymphoma Society |
| 4.6 | Version A: Clinton Bush Haiti Fund Website Donation Form |
| 4.7 | Picture of Lita, One of the Rescued Black Labs That Allyson and Her Husband Adopted |
| 4.8 | Homepage Hijack Example by Humane Society of the United States |
| 5.1 | American Jewish World Service Website Footer |
| 6.1 | Example of NWF Fundraising Appeal |
| 6.2 | Screen Shot of the #Go Silent Campaign Microsite |
| 6.3 | #Go Silent Campaign Sign-up Form |
| 6.4 | #Go Silent Campaign Sign-up Confirmation Page |
| 6.5 | Email Confirmation Message for #Go Silent Supporters |
| 6.6 | IAVA’s #GoSilent Branded Facebook Page |
| 6.7 | IAVA Instagram Photo Posted to Facebook Page |
| 7.1 | Common Organizational Silos Squash Innovation and Creativity |
| 7.2 | Don’t Be Afraid to Take Risks and Experiment |
| C.1 | Screen Shot of charity: water’s Microsite WaterForward: Suggesting Friends to Pay It Forward to You |
Tables
| 2.1 | Engagement Overview for the Community and Crowd |
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