Part IV

Engaging Through Additional Social Channels

To find out how to use Google Hangouts for video-based engagement, go to www.dummies.com/extras/socialmediaengagement.

In this part . . .

  Leverage visual elements to attract and engage your customers in new ways through Pinterest.

  Build a connected professional presence and community on LinkedIn.

  Attract more of the right audience and expand your reach by using Google+.

  Tie physical locations to your online activities and promotions by using location-based services.