Part 4

Looking to the Future

IN THIS PART …

We help your company look to the future. We help you manage the uncertainty that lies ahead by looking closely at where changes are likely to arise. We talk about how you can anticipate changes ahead of time, assessing what effect these changes could have on your business and how likely they are to really happen.

Of course, you don’t necessarily have to accept the future that you predict, so we help you shape your own future by thinking strategically. We introduce you to the business strategies that have worked in the past and show you how to create your own company’s strategy for the future. We inform you how the Internet has changed global commerce irrevocably and what the implications of an online presence mean to your business strategy.

Finally, we explore different ways your business can grow. We look at ways to extend your product line, expand into new markets, and branch out into new businesses.

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