Of Design

Of Typography

Of Print Production

Graphic design has been evolving for more than one hundred years and across three centuries—from its early recognition as commercial art in the late nineteenth century, to the coinage of the term by W.A. Dwiggins in 1922, to its current standing as a visual communication discipline encompassing myriad specialties. Over the decades, the profession has changed through academic, practical, and technological shifts that have gradually established a series of principles through which graphic design can be taught, understood, categorized, and practiced. Grasping the breadth of terms, definitions, techniques, and processes, is essential to understanding graphic design.