FOREWORD

Do you know the best way to empower your people, engage your customers, and grow your topline revenue? Even if you think you do, you’ll find no better insights into creating an unstoppable organization than in this wonderful book by Shawn Casemore.

In the 15 chapters of The Unstoppable Organization: Empower Your People, Engage Your Customers, and Grow Your Revenue, Shawn provides tips, tools, and proven strategies for leaders including providing value, engaging employees online, and empowering your customers and employees to support topline growth.

Shawn starts by deconstructing everything we knew and have been taught about organizational growth. This is quite a beginning to a sometimes personal, sometimes professional treatise to what it is to be a leader in business today.

Throughout the book, Shawn asks us to answer important questions, the result of which will determine the ultimate success or failure of our organizations, for instance: “How can we avoid becoming enamored with the latest and greatest technology, forgetting about the importance of our people?” This is one of those questions that you can bring to your teams and have each member provide answers they believe to be true. Bring all of those answers together and you may be able to combat “forgetting about the importance of people.”

This is just one of the great insights you’ll find in Shawn’s book. Read it, learn from it, and discover what it takes to be a future-ready leader in an unstoppable organization!

Life is good.

—Marshall Goldsmith

Marshall Goldsmith is the international best-selling author and editor of 36 books, including What Got You Here Won’t Get You There and Triggers.