NOTES
Chapter 1
1. David Blaine is a well-known magician, endurance artist, and illusionist.
2. “20 years inside the mind of the CEO . . . What’s next?” PwC.com, www.pwc.com/gx/en/ceo-survey/2017/pwc-ceo-20th-survey-report-2017.pdf.
Chapter 2
1. Sir Winston Leonard Spencer-Churchill was a British politician who served as the Prime Minister of the United Kingdom from 1940 to 1945 and again from 1951 to 1955.
2. Maslow’s (1943, 1954) hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs.
Chapter 3
1. Spencer Soper, “More Than 50% of Shoppers Turn First to Amazon in Product Search,” September 27, 2016, www.bloomberg.com/news/articles/2016-09-27/more-than-50-of-shoppers-turn-first-to-amazon-in-product-search.
2. See: www.stripe.com.
Chapter 4
1. Howard Shultz is the founder and chairman of Starbucks Coffee.
2. The Founder, directed by John Lee Hancock. Released: August 18, 2016.
3. Richard and Maurice McDonald are the founders of the first McDonald’s restaurant.
4. “United Breaks Guitars,” https://en.wikipedia.org/wiki/United_Breaks_Guitars.
Chapter 5
1. See: www.flightstats.com.
2. Claude Shannon, Brainyquote.com, www.brainyquote.com/authors/claude_shannon.
3. Laura Entis, “10 Top CEOs on What’s Changing About the World of Work,” March 27, 2017, http://fortune.com/2017/03/27/best-companies-ceos-workforce/.
Chapter 6
1. Amy Drew, “Talkin’ About Your Generation,” www.psychologicalscience.org/observer/talkin-about-your-generation#.WUaISsmQwdU.
2. “Baby boomers,” https://en.wikipedia.org/wiki/Baby_boomers.
3. Patrick J. Kiger, “10 Events That Influenced Generation X,” February 13, 2016, http://tvblogs.nationalgeographic.com/2016/02/13/10-events-that-influenced-generation-x/.
4. Andrea Caumont, “What would you name today’s youngest generation of American?” March 12, 2014, www.pewresearch.org/fact-tank/2014/03/12/what-would-you-name-todays-youngest-generation-of-americans/.
5. Shannon Greenwood, Andrew Perrin, and Maeve Duggan, “Social Media Update 2016,” November 11, 2016, www.pewinternet.org/2016/11/11/social-media-update-2016/.
6. See: https://ca.blackberry.com/.
7. See: www.humber.ca/about-humber/.
8. Robin Lewis, “Millennials: Double Trouble for Retail,” April 30, 2014, www.forbes.com/sites/robinlewis/2014/04/30/millennials-double-trouble-for-retail/#712302bb1d8e.
9. See: www.immersionactive.com/item/stats-facts/.
10. “Gen Xers the Biggest Online Retail Spenders, Gen Y Most Connected,” December 21, 2012, www.marketingcharts.com/uncategorized/gen-xers-the-biggest-online-retail-spenders-gen-y-most-connected-25594/.
11. “Deloitte Study: Digital Influences More than $1 Trillion in Retail Store Sales,” April 28, 2014, www.prnewswire.com/news-releases/deloitte-study-digital-influences-more-than-1-trillion-in-retail-store-sales-256967501.html.
12. Ibid.
13. Jiafeng Li, Study: Online Shopping Behavior in the Digital Era,” May 10, 2013, www.iacquire.com/blog/study-online-shopping-behavior-in-the-digital-era.
14. “Story of the Week: Zappos’ Tony Hsieh,” November 2013, http://projects.wsj.com/soty/week/21/story-of-the-week--zappos-tony-hsieh.
Chapter 7
1. Amy Adkins, “Millennials: The Job-Hopping Generation,” May 12, 2016, www.gallup.com/businessjournal/191459/millennials-job-hopping-generation.aspx.
Chapter 8
1. Dave Carroll, “United Breaks Guitars,” www.youtube.com/watch?v=5YGc4zOqozo.
Chapter 9
1. See: www.amazon.com/gp/help/customer/display.html?nodeId=200444160.
2. See: www.wedishowersystems.com/.
3. See: www.mudstyle.com/?c=about.
4. Jim Edwards, “Check Out The Insane Lengths Zappos Customer Service Reps Will Go To,” January 9, 2012, www.businessinsider.com/zappos-customer-service-crm-2012-1.
5. “The Good, The Bad and The Beautiful of Employee Empowerment,” August 5, 2013, http://ritzcarltonleadershipcenter.com/2013/08/440/.
Chapter 10
1. “Lean manufacturing,” https://en.wikipedia.org/wiki/Lean_manufacturing.
2. “Holacracy and Self-Organization,” www.zapposinsights.com/about/holacracy.
Chapter 12
1. Jean M. Twenge, W. Keith Campbell, and Elise C. Freeman, “Generational Differences in Young Adults’ Life Goals, Concern for Others, and Civic Orientation, 1966–2009,” www.apa.org/pubs/journals/releases/psp-102-5-1045.pdf.
2. “Hillberg & Berk Jewelry,” Dragons’ Den, www.cbc.ca/dragonsden/pitches/hillberg-berk-jewelry.
3. Guy Kawasaki, Enchantment: The Art of Changing Minds, Hearts, and Actions, www.goodreads.com/quotes/701745-if-you-don-t-toot-your-own-horn-don-t-complain-that.
Chapter 14
1. See: www.facebook.com/workplace.
2. “The Ultimate List of Hiring Statistics For Hiring Managers, HR Professionals, and Recruiters,” https://business.linkedin.com/content/dam/business/talent-solutions/global/en_us/c/pdfs/Ultimate-List-of-Hiring-Stats-v02.04.pdf.