First published 2019

by Routledge

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© 2019 Taylor & Francis

The right of Hagai Gringarten and RaxFAl FernxE1ndez-Calienes to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs, and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

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Library of Congress Cataloging-in-Publication Data

Names: Gringarten, Hagai, editor. | Fernâandez-Calienes, Raúl, editor.

Title: Ethical branding and marketing : cases and lessons / edited by Hagai Gringarten and Raúl Fernâandez-Calienes.

Description: New York, NY : Routledge, 2019. | Series: Routledge advances in management and business studies | Includes index.

Identifiers: LCCN 2019004478 Subjects: LCSH: Marketing—Moral and ethical aspects. | Branding (Marketing)—Moral and ethical aspects.

Classification: LCC HF5415 .E7959 2019 | DDC 174/.4—dc23 LC record available at https://lccn.loc.gov/2019004478

ISBN: 978-1-138-33727-5 (hbk)

ISBN: 978-0-429-44252-0 (ebk)

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