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O'Reilly Strata Conference
by Doug Patterson, Kord Davis
Ethics of Big Data
Ethics of Big Data
Dedication
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Preface
Conventions Used in This Book
Using Code Examples
Safari® Books Online
How to Contact Us
Acknowledgments
1. Big Data, Big Impact
Why Big Data?
What Is Big Data Forcing?
Big Data Is Ethically Neutral
Don’t Tell Me What to Do
Important Concepts and Terms
2. Values and Actions
Articulating Your Values
Turning Values into Actions
Four Elements of Big-Data Ethics: Identity, Privacy, Ownership, and Reputation
Identity
Privacy
Reputation
Ownership
Benefits of Ethical Inquiry
What Do Values Have to Do with Anything?
Ethical Decision Points
What Does All That Really Mean?
3. Current Practices
Findings Summary
Buying Versus Selling
Opt-in Versus Opt-out
Correlation Through Aggregation
Data Ownership
Manifestation of Values
Ethical Incoherence
A Policy By Any Other Name…
Cultural Values
So What Did We Learn?
4. Aligning Values and Actions
Methods and Tools
Alignment Methodology Framework
Inquiry
Analysis
Data-handling audit
Data-handling practices
Articulation
Action
Value Personas
Turning discussion into action
Global Data Management: A Case Study
Benefits of Alignment
About the Authors
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Copyright
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