NOTES

Introduction

1. Drake Baer, “Evernote’s Quest to Become a 100-Year Startup,” Fast Company (blog), June 13, 2013, http://www.fastcompany.com/3012870/dialed/evernotes-quest-to-become-a-100-year-old-startup.

Chapter 1

1. William Harris, Heraclitus: The Complete Fragments, http://community.middlebury.edu/~harris/Philosophy/heraclitus.pdf.

2. Shunryu Suzuki, Zen Mind, Beginner’s Mind (Boston: Shambhala Publications, 2006), 77–81.

3. Nassim Taleb, The Black Swan: The Impact of the Highly Improbable (New York: Random House, 2010), 324–325. Also his entire Antifragile: Things That Gain from Disorder (New York: Random House, 2012).

4. Thomas K. McCraw, Prophet of Innovation: Joseph Schumpeter and Creative Destruction (Boston: Harvard University Press, 2007).

5. Vijay Govindarajan and Chris Trimble, Reverse Innovation: Create Far from Home, Win Everywhere (Boston: Harvard Business Review Press, 2007).

6. James N. Baron and Michael T. Hannan, “Organizational Blueprints for Success in High-Tech Start-Ups: Lessons from the Stanford Project on Emerging Companies,” California Management Review 44, no. 3 (2002): 8–36.

  7. Faisal Hoque with Lawrence M. Walsh, Diana L. Mirakaj, and Jeffrey Bruckner, The Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success (New York: American Management Association, May 18, 2011).

8. Alfred Rappaport, Saving Capitalism from Short-Termism: How to Build Long-Term Value and Take Back Our Financial Future (New York: McGraw-Hill, 2012).

9. Clayton M. Christensen, The Innovator’s Dilemma (New York: HarperBusiness, 2007).

10. Chuck Salter, “A Prescription for Innovation,” Fast Company, http://www.fastcompany.com/56032/prescription-innovation.

11. Drake Baer, “Kickstarting: Molly Crabapple Versus the Establishment,” Fast Company, April 12, 2013, http://www.fastcocreate.com/1682783/kickstarting-molly-crabapple-versus-the-establishment.

12. “The Innovator: Jack Dorsey,” CBSNewsOnline, http://www.youtube.com/watch?feature=player_embedded&v=eKHoTOYTFH8.

Chapter 2

1. Marianne Williamson, A Return to Love: Reflections on the Principles of “A Course in Miracles” (New York: HarperOne, 1996).

2. Scott R. Bishop, “Mindfulness: A Proposed Operational Definition,” Clinical Psychology: Science and Practice 11, no. 3 (2004): 230–241.

3. Britta K. Hölzel, Sara W. Lazar, Tim Gard, Vev Schuman-Olivier, David R. Vago, and Ulrich Ott, “How Does Mindfulness Meditation Work? Proposing Mechanisms of Action from a Conceptual and Neural Perspective,” Perspectives on Psychological Science 6, no. 537 (2011): 537–559.

4. Fadel Zeidana, Susan K. Johnson, Bruce J. Diamond, Zhanna David, and Paula Goolkasian, “Mindfulness Meditation Improves Cognition: Evidence of Brief Mental Training,” Consciousness and Cognition (2009): 597–605.

5. “Mindfulness Meditation Training Changes Brain Structure in Eight Weeks,” Science Daily (blog), January 21, 2011, http://www.sciencedaily.com/releases/2011/01/110121144007.htm.

6. Liz Kulze, “How Meditation Works,” The Atlantic, June 27, 2013, http://www.theatlantic.com/health/archive/2013/06/how-meditation-works/277275/.

7. Pema Chödrön, Start Where You Are: A Guide to Compassionate Living (Boston: Shambhala Publications, 2004).

  8. Bhikku Bodhi, The Noble Eightfold Path: Way to End Suffering (Onalaska, WA: Pariyatti Publishing, 2006).

9. Bhante Y. Wimala, Lessons of the Lotus: Practical Teachings of a Traveling Buddhist Monk (New York: Bantam, 1997).

10. Joseph Campbell with Bill Moyers, The Power of Myth (New York: Anchor Books, 1991).

11. Richard Nisbett, The Geography of Thought: How Asians and Westerners Think Differently . . . and Why (New York: Free Press, 2004).

12. David Whyte, Crossing the Unknown Sea: Work as a Pilgrimage of Identity (New York: Riverhead Books, 2001).

13. Michael Schrage, Who Do You Want Your Customers to Become? (Boston: Harvard Business Review Press, 2012).

14. Stephen Pressfield, The War of Art: Break Through the Blocks and Win Your Inner Creative Battles (New York: Black Irish Entertainment LLC, 2012).

15. Friedrich Nietzsche, Basic Writings of Nietzsche (New York: Modern Library, 2000).

16. Mihaly Csikszentmihalyi, Flow: The Psychology of Optimal Experience (New York: Harper Perennial, 2008).

17. Ron Adner, The Wide Lens: A New Strategy for Innovation (New York: Portfolio, 2012).

Chapter 3

1. Coleman Barks and Jalaluddin Rumi, Rumi: The Book of Love: Poems of Ecstasy and Longing (San Francisco: HarperOne, 2003).

2. Drake Baer, “How to Know If You’re Working with Mammals or Reptiles (and Why It Matters to Your Creativity),” FastCoCreate, February 7, 2013, http://www.fastcocreate.com/1682363/how-to-know-if-youre-working-with-mammals-or-reptiles-and-why-it-matters-to-your-creativity (accessed April 24, 2013).

3. Henri Bergson, The Creative Mind: An Introduction to Metaphysics (Mineola, NY: Dover, 2010).

4. Robert C. Pozen, “They Work Long Hours, but What About Results?” New York Times, October 7, 2012, http://www.nytimes.com/2012/10/07/business/measure-results-not-hours-to-improve-work-efficiency.xml (accessed April 24, 2013).

5. Drake Baer, “Bob Pozen, Master of Extreme Productivity, Shares His 3 Most Effective Career Tips.” Fast Company, October 25, 2012, http://www.fastcompany.com/3002413/bob-pozen-master-extreme-productivity-shares-his-3-most-effective-career-tips (accessed April 24, 2013).

6. Jeffrey Phillips, Ovo Innovations, “Too Busy to Innovate.” Last modified March 21, 2013. Accessed April 24, 2013, http://innovateonpurpose.blogspot.com/2013/03/too-busy-to-innovate.html.

7. Drake Baer, “Steelcase’s Anthropologist on Remaking Offices to Create Happier Workers,” Fast Company. Last modified January 3, 2013. Accessed April 24, 2013, http://www.fastcompany.com/3004140/steelcases-anthropologist-remaking-offices-create-happier-workers.

8. Dan Hill, “Knockabout Space,” Medium. Last modified March 8, 2013. Accessed April 24, 2013, https://medium.com/on-management/b52aaa166a11.

9. Drake Baer, “Slacking at Work Is a Controversial Productivity Tool—So Is There a Better Way?” Fast Company. Last modified February 20, 2013. Accessed April 24, 2013, http://www.fastcompany.com/3006051/slacking-work-controversial-productivity-tool-so-there-better-way.

10. Leslie Perlow, Sleeping with Your Smartphone: How to Break the 24/7 Habit and Change the Way You Work, (Boston: Harvard Business Review Press, 2012).

Chapter 4

1. Lao-Tzu, Stephen Mitchell (trans.), The Enlightened Heart: An Anthology of Sacred Poetry (New York: Harper Perennial, 2011), 14.

2. Jonah Lehrer, “Don’t! The Secret of Self-Control,” The New Yorker. Last modified May 18, 2009. Accessed April 24, 2013, http://www.newyorker.com/reporting/2009/05/18/090518fa_fact_lehrer?currentPage=all.

3. “Value Creation: The Ultimate Measure By Which a Company Is Judged,” the Economist. Last modified November 20, 2009. Accessed April 24, 2013, http://www.economist.com/node/14301714.

4. Carmen Nobel, “Clay Christensen’s Milkshake Marketing,” HBS Working Knowledge (blog), February 14, 2011, http://hbswk.hbs.edu/item/6496.html.

5. Albert Camus, The Myth of Sisyphus: And Other Essays (New York: Vintage, 1991).

6. Geshe Ngawang Dhargyey, Foundation for the Preservation of the Mahayana Tradition, “Death and the Way.” Last modified September 21, 2012. Accessed April 24, 2013, http://www.lamayeshe.com/?sect=article&id=378.

7. Jeff Bezos, Amazon.com, “Letter to Shareholders.” Accessed April 24, 2013, http://www.sec.gov/Archives/edgar/data/1018724/000119312513151836/d511111dex991.htm.

  8. Tim Carmody, “Surprise! Jeff Bezos Explains to Amazon Investors Why No Profits Are a Good Thing,” the Verge, April 12, 2013, http://www.theverge.com/2013/4/12/4217794/jeff-bezos-letter-amazon-investors-2012.

9. Ellen McGirt, “How Nike’s CEO Shook Up the Shoe Industry,” Fast Company. Last modified September 1, 2010. Accessed April 24, 2013, http://www.fastcompany.com/1676902/how-nikes-ceo-shook-shoe-industry.

10. Nike Inc., “About Nike, Inc.” Accessed April 24, 2013, http://nikeinc.com/pages/about-nike-inc.

11. IKEA, “A Better Everyday Life.” Accessed April 24, 2013, http://www.ikea.com/ms/en_US/about_ikea/the_ikea_way/our_business_idea/a_better_everyday_life.html.

12. Simon Neville, “IKEA Profits Up 8% in 2012,” the Guardian. Last modified January 23, 2013. Accessed April 24, 2013, http://www.guardian.co.uk/business/2013/jan/23/ikea-profits-rise-2012.

13. Annie Murphy Paul, “Annie Murphy Paul: Author-Journalist-Consultant-Speaker.” Accessed April 24, 2013, http://anniemurphypaul.com/.

14. Donald L. Laurie, Yves L. Doz, and Claude L. Sheer, “Creating New Growth Platforms,” Harvard Business Review, May 2006.

15. Leonard E. Read, Library of Economics and Liberty, “I, Pencil.” Last modified 2000. Accessed April 24, 2013, http://www.econlib.org/library/Essays/rdPnc11.html.

16. Kevin Ashton, “What Coke Contains,” Medium. Last modified February 27, 2013. Accessed April 24, 2013, https://medium.com/the-ingredients-2/221d449929ef.

Chapter 5

1. Lauren A. Rivera, “Hiring as Cultural Matching: The Case of Elite Professional Service Firms,” American Sociological Review, 2012, http://www.asanet.org/journals/ASR/Dec12ASRFeature.pdf (accessed June 14, 2013).

2. Drake Baer, “Hiring, Like Dating, Sucks; Here’s How Startups Are Trying to Fix It,” Fast Company (blog), February 28, 2013, http://www.fastcompany.com/3006365/hiring-dating-sucks-heres-how-startups-are-trying-fix-it (accessed June 14, 2013).

3. Warren Buffett, “Warren Buffett Is Bullish . . . on Women,” Fortune, May 22, 2013, http://money.cnn.com/2013/05/02/leadership/warren-buffett-women.pr.fortune/index.html, (accessed June 13, 2013).

  4. Melvin Conway, “How Do Committees Invent?” Home Page of Melvin Conway (blog), http://www.melconway.com/research/committees.html, (accessed June 10, 2013).

5. Drake Baer, “How Yammer Makes Itself Disruption-Proof,” Fast Company (blog), June 28, 2013, http://www.fastcompany.com/3013548/dialed/how-yammer-makes-itself-disruption-proof.

6. Drake Baer, “Harvard Professor Finds That Innovative Ideas Spread Like the Flu; Here’s How to Catch Them,” Fast Company (blog), http://www.fastcompany.com/3004829/harvard-professor-finds-innovative-ideas-spread-flu-heres-how-catch-them.

7. Noel Tichy, “Lafley’s Legacy: From Crisis to Consumer-Driven,” BusinessWeek, June 10, 2009, http://www.businessweek.com/managing/content/jun2009/ca20090610_248094.htm (accessed June 11, 2013).

8. A. G. Lafley and Ram Charan, The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (New York: Crown Business, 2008).

9. Hal Gregersen and Jeff Dyer, “How Procter & Gamble Keeps Its Innovation Edge,” Forbes (blog), April 12, 2012, http://www.forbes.com/sites/innovatorsdna/2012/04/12/how-procter-gamble-keeps-its-innovation-edge/.

10. Christina Bielaszka-DuVernay, “Broadening the Brand,” Harvard Business Review (blog), January 14, 2009, http://blogs.hbr.org/hmu/2009/01/broadening-the-brand.html.

11. Dave Gray and Thomas Vander Wal, The Connected Company (Sebastopol, CA: O’Reilly Media, 2012).

Chapter 6

1. Patrick Radden Keefe, “Spitballing Indy,” the New Yorker, March 26, 2013, http://www.newyorker.com/online/blogs/culture/2013/03/spitballing-indy.html.

2. Judith Butler, “Gender Performativity,” Big Think, December 10, 2011, June 18, 2013, http://www.youtube.com/watch?v=fndkPPJBi1U.

3. Tom Kelley and Jonathan Littman, The Ten Faces of Innovation: Ideo’s Strategies for Defeating the Devil’s Advocate and Driving Creativity Throughout Your Organization (New York: Doubleday, 2005).

4. Lou Adler, “There Are Only Four Jobs in the Whole World—Are You in the Right One?” LinkedIn (blog), May 2, 2013, http://www.linkedin.com/today/post/article/20130502173937—15454-there-are-only-four-jobs-in-the-whole-world-are-you-in-the-right-one (accessed August 6, 2013).

5. Jennifer Rooney, “Behind the Scenes of Oreo’s Real-Time Super Bowl Slam Dunk,” Forbes (blog), February 4, 2013, http://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real-time-super-bowl-slam-dunk/ (accessed August 6, 2013).

6. Leigh Thompson, Creative Conspiracy: The New Rules of Breakthrough Collaboration (Boston: Harvard Business Review Press, 2013).

7. Martin Perlich, The Art of the Interview: A Guide to Insightful Interviewing (Los Angeles: Silman-James Press, 2007).

8. Barbara Fredrickson, “The Value of Positive Emotions,” American Scientist, 2003, http://www.unc.edu/peplab/publications/Fredrickson_AmSci_English_2003.pdf (accessed August 6, 2013).

Chapter 7

1. Daniel H. Pink, Drive: The Surprising Truth About What Motivates Us (New York: Riverhead Books, 2011).

2. Bryan Buckhart, “Getting New Employees Off to a Good Start,” New York Times: You’re the Boss (blog), March 13, 2013, http://boss.blogs.nytimes.com/2013/03/13/getting-employees-off-to-a-good-start/?

3. Drake Baer, “GitHub’s Code for Workplace Happiness,” Fast Company (blog), April 26, 2013, http://www.fastcompany.com/3008758/githubs-code-workplace-happiness.

4. Belinda Luscombe, “Do We Need $75,000 a Year to Be Happy?” Time, September 6, 2010, http://www.time.com/time/magazine/article/0,9171,2019628,00.html.

5. Tom Stafford, “Why Money Can’t Buy You Happiness,” BBC FUTURE (blog), March 27, 2013, http://www.bbc.com/future/story/20130326-why-money-cant-buy-you-happiness/1.

6. Reid Hoffman, Ben Casnocha, and Chris Yeh, “Tours of Duty: The New Employer-Employee Compact,” Harvard Business Review (blog), June 2013, http://hbr.org/2013/06/tours-of-duty-the-new-employer-employee-compact/ar/2.

7. Mortimer J. Adler and Charles Van Doren, How to Read a Book: The Classic Guide to Intelligent Reading (New York: Touchstone, 1972).

  8. Teresa M. Amabile and Steven J. Kramer, “The Power of Small Wins,” Harvard Business Review, May 2011, http://hbr.org/2011/05/the-power-of-small-wins/ (accessed August 6, 2013).

Chapter 8

1. Nassim Taleb, Antifragile: Things That Gain from Disorder (New York: Random House, 2012).

2. Burkhard Bilger, “The Possibilian,” the New Yorker (blog), April 25, 2011, http://www.newyorker.com/reporting/2011/04/25/110425fa_fact_bilger?currentPage=all.

3. Serge Bramly, Leonardo (London: Penguin Books, 1994).

4. Philip Butta, “How Alcoa, Starbucks, Arista, and Febreze Kicked Normal Habits and Found Success,” Fast Company (blog), February 13, 2012, http://www.fastcompany.com/1812065/how-alcoa-starbucks-arista-and-febreze-kicked-normal-habits-and-found-success.

5. Edward Nęckaa and Teresa Hlawaczb, “Who Has an Artistic Temperament? Relationships Between Creativity and Temperament Among Artists and Bank Officers,” Creativity Research Journal 25, no. 2 (2013), http://www.tandfonline.com/doi/abs/10.1080/10400419.2013.783744.

6. Scott Barry Kaufman, “How Do Artists Differ from Bank Officers?” Scientific American (blog), June 15, 2013, http://blogs.scientificamerican.com/beautiful-minds/2013/06/15/how-do-artists-differ-from-bank-officers/.

7. Nęckaa and Hlawaczb, “Who Has an Artistic Temperament?”

8. Joshua Porter, “A Tip for Effective Meetings: Always Be Capturing,” Design Staff (blog), http://www.designstaff.org/articles/always-be-capturing-2013–02–22.html.

Chapter 9

1. Tom Gardner, “A Foolish Interview with Michael Mauboussin,” Motley Fool (blog), September 12, 2012, http://www.fool.com/investing/beginning/2012/09/19/a-foolish-interview-with-michael-mauboussin.aspx.

2. Drake Baer, “Email Is a Universal Plague; Can Mailbox Make It Manageable Again?” Fast Company (blog), February 7, 2013, http://www.fastcompany.com/3005538/email-universal-plague-can-mailbox-make-it-manageable-again (accessed August 6, 2013).

  3. Alexia Tsotsis and Leena Rao, “Mailbox Cost Dropbox Around $100 Million,” Techcrunch (blog), March 15, 2013, http://techcrunch.com/2013/03/15/mailbox-cost-dropbox-around-100-million/.

4. Serge Bramly, Leonardo (London: Penguin Books, 1994).

Chapter 10

1. Stephen Levy, “Jeff Bezos Owns the Web in More Ways Than You Think,” Wired, December 13, 2011, http://www.wired.com/magazine/2011/11/ff_bezos/all/1.

2. Carmine Gallo, “How Apple Store Seduces You with the Tilt of Its Laptops,” Forbes (blog), June 14, 2012, http://www.forbes.com/sites/carminegallo/2012/06/14/why-the-new-macbook-pro-is-tilted-70-degrees-in-an-apple-store/.

3. Personal interview, May 9, 2013.

4. Daniel Gelb, How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day (New York: Dell, 2000).

5. Quoted in Serge Bramly, Leonardo (London: Penguin Books 1994).