About the Authors

Dr P. D. Chaturvedi, former Professor of English and Head of the Department of Languages at Birla Institute of Technology and Science (BITS), Pilani, is an advisor at DAV Institute of Management, Faridabad. He was the head of the English department at NAS College, Meerut, from 1952 to 1965. Between January 1981 and August 1982, he was on Government of India's Foreign Assignment Service Deputation at the University of Al-Mustansiriyah, Baghdad.

 

P. D. CHATURVEDI

A specialist in modern literary criticism, Dr Chaturvedi has been researching on the nature and process of communication as an expression of personality for a long time. His books—University Essays (1949), Principles of Applied Grammar (1954), and Language Through Reading (1989)—and his numerous other contributions to national and international journals are known for their lucidity of thought and expression.

Dr Chaturvedi's name appears as Piyush Dhar Chaturvedi (1928), an academic, in Marquis Who's Who in the World (5th edition, 1980, and 6th edition, 1981).

Dr Mukesh Chaturvedi, Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, has also taught in MDI Gurgaon, XLRI Jamshedpur, and BITS, Pilani. He has been the Founder Director of the Amity Centre for CRM, Amity Business School, Noida; Director, Asia-Pacific Institute of Management, Delhi; and Acting Director, IMT Ghaziabad. Dr Chaturvedi has also been a visiting faculty at Rouen Business School, France, and IIM Ahmedabad.

 

MUKESH CHATURVEDI

Dr Chaturvedi received his MMS degree and Ph.D. from BITS, Pilani. He is also an alumnus of the prestigious International Visitor Program of USIA, Washington, D.C.

Dr Chaturvedi's areas of interest include business communication, case writing and teaching, integrated marketing communications, customer relationship, direct marketing, corporate reputation, sales management, presentation skills, and negotiation skills. He has rendered training and consulting services to a large number of MNCs and private- and public-sector companies.

Dr Chaturvedi received MDI's coveted Award for Excellence in Teaching in 2005. His publications include Managing Innovation and New Product Development, Business Communication Today, Managing Global Business: A Strategic Perspective, Buying Research, New Product Development, and Welcome Back! Coca-Cola. He has contributed more than 70 papers, articles, and cases to leading journals, periodicals and newspapers, and has presented papers at several international/national seminars and conferences.