- 1% for the Planet initiative (Chouinard), 210
- 3 Problems a Day 30‐Day Challenge, 40, 147, 148
- 7 Habits of Highly Effective People, The (Covey), 76
- 7 Hidden Reasons Employees Leave, The (Branham), 121
- 30‐Day Challenge, 40, 147–148
- Abilities, identification, 85–86
- A/B‐testing tool, 139
- Accidental Billionaires, The (Mezrich), 31
- Ace the Game (Clancy), 78–79, 152, 182
- Acquaintance, thanking (importance), 22–23
- Acquisition
- deals, time (impact), 204
- process, 205–206
- Action, embracing, 57–58
- Activision Blizzard, 201
- Adults, conditioning, 9
- Agassi, Andre, 100
- Ahlborn, Dirk, 150
- Airbnb, 15, 177
- concept, 43
- deals, 58
- impact, 15
- initiation, 3
- Alexa, impact, 160
- Alibaba, 130
- initial public offering, 75
- Ali, Muhammad, 85
- Allen, Paul, 2, 121
- All Politics Is Social (Samit), 67
- Altruism, power, 82
- Amazon, 15, 39, 59, 131
- Ambition 2030 program (Procter & Gamble), 220
- Amplify Indy, founding, 120
- Andreessen, Marc, 130, 176
- Anger, impact, 23
- Angry Birds, success, 144–145
- Apple, 42
- Applications, usage, 155–156
- Archimedes, 102
- Artificial intelligence (AI)
- Atlassian, launch, 177–178
- Audience, targeting, 78
- Augmented reality
- Baker, Eric, 199–200
- Bankruptcy
- declaration, 11
- filing, 58, 60
- Bardo, Nadalie, 84
- Baron, Ron, 180
- Barra, Mary, 119
- Beast (West Point Cadet Basic Training), 107
- Beats by Dre, acquisition (Apple), 144
- Beauchamp, George, 141
- Becker, Lane, 174–175
- Bell, Cece, 83
- Bellington, Nickie, 187
- Benioff, Marc, 114, 170
- Berry, Ken, 116
- Bethlehem Steel pension plans, problems, 12
- Better Selling Through Storytelling (Livesay), 86
- Bezos, Jeff, 2, 14, 15, 39, 59
- Big Boss, The (Wei), 106
- Bill and Melinda Gates Foundation, 89
- Bills, paying, 2
- Bilyeu, Tom, 4, 43
- Biometrics, analysis, 161
- Bitcoin, 4, 15
- frenzy, 51
- value, increase, 181
- Black Friday, impact, 209–210
- Bleacher Report, acquisition (Turner Media), 206
- Blind spots, impact, 90
- Blockbuster, Netflix (impact), 16
- Blockchain, usage, 45
- Bon Jovi, Jon, 224
- Bonus opportunity, usage, 173
- Borrowed Time (Lennon), 103
- Brain stem (lizard brain), responsibility, 54–55
- Brainstorming, 44–45
- Branham, Leigh, 121–122
- Branson, Richard, 2, 40, 48–49
- Brietling, Tom, 206
- Brin, Sergey, 121
- Brooks Brothers, problems, 58
- Brown, Bonnie, 173
- Brown, Les, 65
- Brown, Marcel, 171
- Buffer (growth‐hacking tool), 139
- Buffett, Warren, 180
- Burger King, meat (changes), 213
- Burke, Katie, 189
- Burn rate, planning, 76
- Business
- Cain, Herman, 68
- Cain, Susan, 84
- Cannon‐Brookes, Mike, 177
- Canva (growth‐hacking tool), 136
- Capitalism, 179–180, 211. See also Sustainable capitalism
- Capital, raising, 174–179
- Cardano (cryptocurrency), 51
- Cardone, Grant (goal writing), 105–106
- Career, mentor
- assistance, 112–116
- location, 111
- Carson, Johnny, 21
- Carter, Jimmy, 224
- Case voids, usage, 143–145
- CenturyLink, 57–58
- Chambers, John, 128
- Chapman, Dave, 51
- Chatbots, impact, 160
- Chesky, Brian, 177
- Chesterton, G.K., 39
- Chimp or Champ, 193
- Choe, David, 172
- Chouinard, Yvon, 210
- Chung, Wing. See Lee
- Cisco, 128, 203
- Clancy, Vin, 31–36, 47–49
- accomplishments, planning, 105
- arguments, 91
- coaching, 171–172
- experiment, 61
- hacking, 135
- life purpose, 99
- mentoring, 100
- persistence, 96–98
- product sales, 78–79
- profits, investment, 181
- success, 77–78
- void, disappearance, 150–152
- World's Best Agency, 50
- Clark, Elliot, 178
- Click‐rate, increase, 78
- Clinton, Bill, 83, 100
- Cloud
- storage, leverage, 193
- usage, 45
- CloudKitchens, launch, 216
- Clutter, removal, 134
- Coca‐Cola, water stewardship, 220
- Cohen, Ben, 121
- Common Threads Initiative (Patagonia), 210, 217
- Communication
- burden, 134
- skills, requirement, 192
- Commuting, problems, 189
- Companies
- core beliefs, identification, 217
- large company acquisition, reasons. See Small companies.
- purchase offers, getting, 204–206
- sale, 203
- Computing, fourth transformation, 157–158
- Concentration
- increase, 58
- maintenance, 133
- problems, 82
- Confidence, continuation, 74
- Conquer the Entrepreneur's Kryptonite (Woosley), 90
- Consensus building, power, 82
- Constant learning/improvement, importance, 20
- Content Idea Generator (Portent), 136
- Convergence (Fink), 162
- Conversion rate, impact (absence), 78
- Conway, Ron, 176
- Cook, Tim, 161, 164
- Coolidge, Calvin, 96–97
- Coping techniques, learning, 74–75
- Core beliefs, identification, 217
- Corporations, advantages (losses), 131–132
- Courage, defining, 55
- Covey, Stephen, 76
- Covid‐19 virus pandemic
- food delivery services, importance, 216
- impact, 89, 200
- lessons, 10
- survival, 129–130
- Craigslist, 87, 131
- Global Search, 138
- Page Scraper, 138
- Credit card debt, 10
- Cress, Milo, 103
- Criticism, necessity, 20
- Cross‐Business Asset Management (CBAM) team (Universal Studios), 123
- Cross‐pollination, occurrence, 145–147
- Crowdfund Act (2015), 179
- Crowdfunding, 178–179
- Cryptocurrencies, 15, 16, 147
- Crystal Knows (growth‐hacking tool), 138
- Cuban, Mark, 84
- Curiosity, shackling, 3
- Customers
- engagement, importance, 128
- feedback, usage, 76
- CVS, MinuteClinics, 214–215
- Dass, Ram, 62
- Davis, Laurie, 131
- Daydreaming, 86–87
- Deal structure, 171–174
- Debt, absence, 1
- DeGeneres, Ellen, 21
- Delphi pension plans, problems, 12
- Demosthenes, 55
- Destiny, control, 83–85
- Determination, usage, 96–97
- Digital career/business, building, 130
- Digital goods, defining, 129
- Digital supply chains, interface, 163–164
- Digital tools, usage, 134–135
- Digital world, productivity (increase), 133–135
- Disney, Walt, 60, 75
- Disrupt You! (Samit), 27, 50, 64, 104
- Domino's Pizza
- digital platform revenues, 127–128
- drone deliveries, 147
- Dorfman, Bill, 103
- Dorsey, Jack, 186
- DoubleClick, acquisition (Google), 202
- Doubt
- founder fear, 61
- tackling, technique, 63–65
- Draper, Bill, 185
- Dreams
- cessation, 57
- death, fear (impact), 54
- Dropbox, concept, 43
- Dubey, Apoorve, 55
- Dubin, Michael, 131
- Duckworth, Angela, 97
- Dunham, Lena, 114
- Dutton, Janine, 131
- Dux Soup (growth‐hacking tool), 138
- Dweck, Carol, 17, 18
- Dye, David, 87
- Dynamics of Action (Atkinson/Birch), 97
- Dyson, James (success), 71
- EagleView Technologies, 42
- Earning
- goal, 29–30
- impact, 13–16
- Eatwith, creation, 216–217
- eBay
- founders, 121
- product sales, 131
- StubHub, sale, 199
- Economy. See Sharing economy
- Edison, Thomas, 21
- Edwards, Blake, 62–63
- Einstein, Albert, 11, 101–102
- Ellison, Larry, 11, 75, 114
- Email, ignoring, 133
- EMI, problems, 58
- Emotional bonding, regulation, 55
- Emotional intelligence, attention, 192
- Emotions, embracing (study), 74
- Employees
- morale, improvement, 188
- onboarding, peer mentors (usage), 122
- private‐sector employees, small business employment, 61
- quitting, reasons, 121–122
- remote employees, benefits, 188–190
- remote work, preference (Owl Labs study), 187
- Employment, reduction, 58
- Emrich, Tom, 160
- End of Power, The (Naím), 132
- Endorsements (LinkedIn), 117
- Engagement, rules, 30
- Enhanced vision, impact, 161
- Enthusiasm, superpower, 84
- Entrepreneurs
- journey, 55
- perception, 113
- revenue streams, generation, 172
- Entrepreneurship, tools, 82
- Entrepreneurs' Organization (EO), 119
- EOS (cryptocurrency), 51
- Ephron, Nora, 114
- Equality, gains, 225–226
- Ethereum (cryptocurrency), 51
- Execution. See Mindset Obstacles Voids Execution method
- Executives, duck‐and‐cover, 66–67
- Exits, usage, 200–201
- Exoskeletons, impact, 161
- Expertise, subject area (knowledge), 176
- Explorations in Personality (Murray), 55–56
- Exponential technologies, confluence, 158
- Facebook, 15, 61, 119, 131
- advertising, 67–68
- concept, 43
- feed, 51
- stock options, 172
- Failure
- advantages, 72–73
- attitudes, 17
- blame, 29
- cessation, 19–20
- chances, reduction, 76–79
- education, 78–79
- embracing, 71
- experience, 74
- fear, 62
- overcoming, 73
- rates, fear, 60
- reasons/causes, 76–77
- skills/knowledge, obtaining, 75
- stigma, 72
- Family income, average (US), 12
- Fargo, William, 121
- Farquhar, Scott, 177
- Fear
- advantages, 54–57
- conquest, 55
- energy, channeling (learning), 56
- harnessing, 53, 63, 65–69
- impact, 54, 115–116
- NHP Foundation survey, 66
- overcoming, 58–60
- path, 23
- response, elicitation, 66
- Fear of missing out (FOMO), 51, 65–69
- Feeling, internalization, 29
- Feess, James/Susan, 88
- Feniger, Susan, 134
- Ferrazzi, Keith, 115
- Financial freedom, dreams (closeness), 1–2
- Financial independence, 2
- Financial profit, focus (problems), 218–219
- Financial security, 56
- Financial success. achievement, 28
- Fincher, David, 31
- Fink, Charlies, 162
- First‐time entrepreneurs, blame, 29
- Flexy Paw, creation, 142
- Flight of Ambition, The (Dubey), 55
- Flint, Charles Ranlett, 99
- FOMO (growth‐hacking tool), 139
- Food delivery services, importance, 216
- Ford, Henry, 75, 141
- Ford Motor Company
- family control, 48
- founder (age), 99
- Foreman, George, 75
- Fortune, building, 15
- Forward movement, coping techniques (learning), 74–75
- Foxconn, lights‐out production lines, 12
- Freedom, gains, 225–226
- Fried, Jason, 192
- Friends, advice request (reasons), 87–88
- Friendster, stock offer rejection, 200
- Fuckup Nights (F.U.N.), 72–73
- Fuller, Buckminster, 146
- Funding (absence), fear (overcoming), 58–60
- Future, mutability, 19
- Future proofing
- mergers and acquisitions (M&As), usage, 199
- process, 4–5
- Galvin, Bob, 119
- Gamble, James, 121
- Gamification, 106–107
- Gandhi, Mahatma, 113
- Gartner Hype Cycle curve, 146
- Gates, Bill, 2, 11, 60, 75
- Allen, impact, 121
- persistence, 97
- QDOS acquisition, 170
- superpower, 89
- Gauguin, Paul, 114
- Geffen, David, 2
- General Electric, Walmart (partnership), 219
- General Motors (GM), 119
- Genius
- components, 21
- identification, 82
- Germany, risk aversion, 72
- Get Satisfaction, acquisition, 174
- Ghostline, creation, 169
- Gibran, Kahlil, 84
- Gig economy, 215
- Gilbert, Chris, 203
- Goals
- defining, 44, 172
- identification, 107
- industry comparison. See Sustainability.
- inward focus, 21–22
- stretching, mentor (impact), 113
- tangible goals, setting/micro‐steps, 105–106
- writing/achieving, 105–106
- Goetz, Jim, 15
- GoFundMe, 178
- Going broke, fear (overcoming), 60–63
- Goldberg, Bryan, 206
- Google AdSense, usage, 149, 152
- Google Hangouts, usage, 129
- Google, zero waste goal, 219
- GoPro, 143–144
- Gorma, James, 187
- Goulston, Mark, 83
- Gratitude, practice, 22–23, 223–226
- Gravity Payments, minimum wages, 218
- Great Depression, 66
- Greenfield, Jerry, 121
- Greenfield Robotics, impact, 214
- Gresta, Bibop, 150
- Greylock Partners, 59
- Grey, Skylar, 85
- Grey Tech, 46
- Grit (Duckworth), 97
- Groupon, sale (refusal), 200
- Growth hacking, 47
- expense, reduction, 49
- tools, 135–139
- Growth mindset, 9
- development techniques, 19–23
- fostering, 16–19
- reinforcement, 35
- usage, importance, 10
- Gschwandtner, Gerhard, 41
- Gurley, Bill, 176
- Habit for Humanity, 97–98, 224
- Hamilton, Bethany, 100–101
- Happiness, obtaining, 74
- Hardt Global Mobility, 150
- Hate, impact, 23
- Hate speech, Facebook policies (inconsistency), 217
- Herd mentality, 67
- Herjavec, Robert, 118
- Hertz, problems, 58
- Hill, Napoleon, 35, 106
- Hoffman, Reid, 2, 82–83, 118
- Home Depot, founder (age), 99
- Horowitz, Ben, 176
- Hotchner, A.E., 103
- HotJar (growth‐hacking tool), 138
- How to Build a Hi‐Tech Startup (USC course), 42
- Huffington, Arianna (success), 75
- Huffington Post (sale), 75
- Hundred Percenters (Murphy), 20
- Hunt, H.L., 60
- Hyperactivity, impact, 82
- Hyperloop, 149–150
- Hyperloop Transportation Technologies (HTT), 150
- IBM
- founder (age), 99
- MS‐DOS, creation, 170–171
- Ideas
- execution, relationship, 124–125
- exploitation, 50–52
- Iisalo, Jaakko, 144
- IKEA
- furniture placement app, usage, 161
- returns, reasons, 155–156
- Image, focus (absence), 21–22
- Inaction, fear, 57–58
- Income inequality gap (US), 10
- Indeed.com (growth‐hacking tool), 137
- Indiegogo, 142, 178
- Infrastructure, investment, 77
- Initial coin offerings (ICOs), 59, 150, 151
- Initial public offerings (IPOs), 59
- Innovation
- competition, impact, 220
- tools, 82
- Innovators, characteristic, 142
- Insight, usage, 4
- Instagram, acquisition (Facebook), 77
- Intel, founder (age), 99
- Intellectual bloomers, 33
- Intellectual property (IP), ownership question, 205
- Internet, disruption, 158
- Internet of Things (IoT), 147
- Investment strategy, 181
- Investors, pitching, 95–96
- Inward focus, 21–22
- iPhone, introduction, 141–142
- IQ scores, net wealth relationship (absence), 10–11
- Israel (Startup Nation), 73
- It's Time to Disrupt You! (Ted talk), 17
- Jabbar, Kareem Abdul, 114
- Jaffe, Charles A., 180
- Jagger, Mick, 102
- Jaguar (Atari), failure, 145
- Japan, resilience (concept), 72
- JBJ Soul Kitchen, 224
- JC Penney, problems, 58
- Jive Records, acts (signing), 23
- Jobs
- fulfillment, absence, 57
- loss, 14
- security, myth, 12–13
- Jobs, Steve, 42, 121, 134
- Johnson, Dwayne, 112–113
- Johnson, Jack, 85
- Jordan, Michael (natural talent), 18–19
- Journal, usage, 20–21
- Journey, initiation, 5
- Jumpstart Our Business Startups Act (JOBS Act), 179
- JustPark, space sharing, 215
- Kalanick, Travis, 14–15, 216
- Kampfmann, Lukas, 72
- Kapfunde, Muchaneta, 160–161
- Keller, Gary, 133
- Kentucky Fried Chicken, locations/sales, 99–100
- Khosla, Vinod, 176
- Kickstarter, 178
- Kimmel, Jimmy, 68–69
- King, Stephen, 106
- Kiyosaki, Robert T., 179
- Klaff, Oren, 66, 87
- Kmart, disappearance, 12
- Kodak, Instagram (impact), 15
- Koum, Jan, 15
- Kracheck, Sallie, 124
- Krisp (noise‐cancellation app), 193
- Kroc, Ray (fundraising), 59
- Kryptonite, identification, 90–92
- Kumar, Suresh, 124
- Lady Gaga, 75
- Language, usage (attention), 20–21
- Leaders, communication, 191
- Leadership Principles (Mayo), 191
- Leadfeeder (growth‐hacking tool), 139
- Learning, initiation, 19–20
- Lee, Bruce (Wing Chung), 106
- Lennon, John, 103
- Leveraged buyouts (LBOs), 59
- Levine, Mark, 131
- Levy, Ellen, 124
- Lew, Claire, 191
- Lewis, Jerry, 103
- Life
- fragility, 103–104
- living, 2
- mastery, 3–4
- regret, 60
- sleepwalking, 40–41
- spending, 103–104
- Light Detection and Ranging (LiDAR), usage, 148
- Likeability, power, 82
- Lincoln, Abraham, 75
- LinkedIn
- articles, writers/posters (examination), 117
- endorsements, 117
- Message Sender, 138
- Network Booster, 138
- profile, 117, 118
- usage, 116
- LinkedIn, usage, 116–118
- Listening
- mental load, reduction, 91–92
- talent, 83
- Livesay, John (success/superpower), 85–86
- Louis, Joe, 85
- Love Canal, Hooker Chemical (impact), 211
- Love the Way You Lie (Eminem), 85
- Lowest Mortgage, creation, 130–131
- Lucas, George, 168, 169
- Luckey, Palmer, 178–179
- Ludwinski, Lisa, 225
- Lululemon, founder (age), 99
- Machiavelli, Niccolò, 65
- Mackey, John, 15
- Macy's, disappearance, 12
- Ma, Jack, 75, 130
- Manhattan Project, 146
- Manufacturing jobs, reduction, 12
- Mapes, Dan, 162
- Margulies, Danny, 149
- Mayo, Anthony, 191
- McClelland, David, 118
- McDonald's
- founder (age), 99
- franchise concept, 59
- real estate, profit, 170
- Mead, Margaret, 102–103
- Media, watching/interaction (time allotment), 132
- Mellanox, acquisition (NVIDIA), 73
- Mentee, location, 29–36
- Mentoring, 100
- experiment, 225
- initiation, 91
- role, 48
- sessions, 35, 48
- Mentors, 28
- assistance, 112–116
- location, 111
- network, building, 118–120
- peer mentors, usage, 122
- profile, 117–118
- research, 116
- Mentorship
- evolution, 117
- program, Sun Microsystems study, 122
- usage, 121–123
- Mergers and acquisitions (M&As), usage, 199
- Mezrich, Ben, 31
- Michelangelo, doubt, 62
- Middleton, Daniel, 32
- Millennials, cultural stereotype, 30
- Milliken, Mary Sue, 134
- Million‐dollar idea, example, 50–52
- Mindset. See Growth mindset
- Mindset Obstacles Voids Execution (M.O.V.E.) method, 159–164
- Mindset: The New Psychology of Success (Dweck), 17, 18
- MinuteClinics (CVS), 214–215
- Miranda, Lin‐Manuel, 83
- Missirlian, Martha, 99
- Mistakes, understanding, 22, 76
- MixMax (growth‐hacking tool), 139
- Mobile centricity, expansion, 156
- Mobile opportunities, 155–156
- Money
- creation, 13
- loss, fear (overcoming), 60–63
- motivation, assumption, 107
- spending, perception, 129
- superpower equation removal, concern, 88–90
- Money making
- business, misconceptions, 38–39
- control problems, 180
- pressure, 228
- Moore's Law, 148
- Morejon, Roy, 178
- Morning scrum, usage, 133
- Mortar products, 143–145
- Mother Teresa, 114
- Motivation, 55
- Motorola, 119
- MS‐DOS, creation, 170–171
- Mulli, Charles, 223–224
- Multicultural team, usage (advantages), 45
- Munoz, Nicole, 205
- Murphy, Mark, 20
- Murray, Henry, 55–56
- Musk, Elon, 2, 96, 146, 149, 180
- Naím, Moisés, 132
- Naor, Yoel, 73
- National Entrepreneur's Week. See Semana Nacional del Emprendedor
- Natural skills, identification, 84–85
- Neiman Marcus, problems, 58
- Never Eat Alone (Ferrazzi), 115
- Newman, Paul, 103
- Newmark, Craig, 87
- Newton, Isaac, 115
- Nietzsche, Friedrich, 65
- Ninja Outreach (growth‐hacking tool), 137
- Nooyi, Indra, 123
- Nottage, Luke, 72
- Nurse, Paul, 107
- Obama, Barack, 68
- Obstacles. See Mindset Obstacles Voids Execution method
- leveraging, 37
- opportunities, 38–39
- Octagon Strategy, 51
- Oculus Rift, crowdfunding, 178–179
- Okun, Eli, 192
- Omidyar, Pierre, 121
- One Thing, The (Keller), 133
- Online audience, targeting, 78
- Opportunities, benefiting, 16
- Optimism, power, 82
- Optimizely (growth‐hacking tool), 139
- Oracle, success, 75
- Organization, friends/support (building), 122
- Others, fears (harnessing), 65–69
- Pacific Gas & Electric, problems, 58
- Page, Larry, 121
- Painter, Harrison, 120
- Papa John (Schnatter resignation), 48
- Parker, Sean, 172
- Partner, finding, 120–121
- Partnership, importance, 121
- Passion
- cultivation, questions, 101–104
- impact, 96–101
- importance, 95
- maintenance, techniques, 104–107
- Patagonia, Common Threads Initiative, 210, 217
- Payless, disappearance, 12
- PC‐DOS, creation, 170
- Peak of Inflated Expectations, 146
- Peer mentors, usage, 122
- Pension funds, problems, 12
- Pepsi, water stewardship, 220
- Performance bonus, usage, 173
- Perry, Rick, 68
- Perseverance, 96
- Persistence, 96–97
- learning, 98
- network support, 104–105
- passion/purpose, impact, 97–98
- Personal data, protection, 158
- Personal risk, 69
- Petcare, Mars, 214
- Petit, Jean‐Michael, 216
- Pexels (growth‐hacking tool), 136
- Phantom Buster (growth‐hacking tool), 138
- Phelps, Michael (success), 81–82
- Phones
- interaction, average, 128–129
- silencing, 133
- Picasso, Pablo, 88
- Pierce, Brock, 2, 4
- Pitch Anything (Klaff), 66, 87
- Plan 9 from Outer Space (failure), 168
- Plateau of Productivity, 147
- Pokémon Go (Niantic), augmented reality technology, 160
- Poker, zero‐sum game, 14
- Portent, Content Idea Generator (growth‐hacking tool), 136
- Positive thinking, impact, 17
- Poster, Tim, 206
- Povery, measure, 10
- Prescriptions, filling (US), 41
- Price, Dan, 218
- Pride, 101
- Privacy, protection, 158
- Private placement memorandums, 59
- Private‐sector employees, small business employment, 61
- Problems
- identification, 43–44, 47–49
- location, 39–43
- Problem solving
- listening, equivalence, 40
- steps, 43–47, 115
- superpower, 89
- technology, usage, 148–149
- "Process and efficiency savings," finding, 57–58
- Procter & Gamble, Ambition 2030 program, 220
- Procter, William, 121
- Product
- creation, 49
- results, monitoring, 46
- Productivity, increase, 133–135
- Profitable sustainability, need (fulfillment), 209
- Profits. See Purpose‐driven profits
- Progress
- obstacles/problems, 228
- tracking, journal (usage), 20–21
- Project‐oriented tools, usage, 193
- Promotions, celebration, 191–192
- Public humiliation, fear, 66
- Purohit, Shekhar, 205
- Purpose‐driven profits, 213–215
- Purpose gap, 213
- Purpose, identification, 104
- PushCrew (growth‐hacking tool), 138
- Pygmalion Effect, 33–34
- Quantum computing, 147
- Quest Nutrition, 4, 43
- Quick and Dirty Operating System (QDOS), 170
- Quiet (Cain), 84
- Radio Shack, disappearance, 12
- Rebump (growth‐hacking tool), 137
- Reddit (growth‐hacking tool), 136–137
- Reference group, 118–119
- Remote employees, benefits, 188–190
- Remote management tools, investment, 193–194
- Remote workers
- adjustment period, 193–194
- competitive advantage, 185–188
- emotional intelligence, attention, 192
- management, techniques, 190–194
- productivity, increase, 188–189
- shared values, creation, 191–192
- trust, transparency (relationship), 190–191
- work‐life balance, promotion, 192–193
- Remote workforce, leveraging (advantages), 190
- Remote working, Telework Research Network study, 189–190
- René, Gabriel, 162
- Renown, problems, 58
- Resilience, concept (Japan), 72
- Ressi, Adeo, 175
- Retirement, savings (absence), 10
- Return on investment (ROI), yield, 171–172
- Revenue
- maximization, 35
- streams, generation, 172
- Reverse public shells, 59
- Reward system, development, 106–107
- Rice, Condoleezza, 117
- Richards, Keith, 102
- Rich Dad, Poor Dad (Kiyosaki), 179
- Robbins, Tony, 100
- Robots‐as‐a‐service, usage, 214
- Rooney, Mickey, 73
- Rosenthal, Richard, 33
- Roth‐Eisenberg, Tina, 84
- Rover, pet owner connections, 215
- Rumani, Camille, 216–217
- Russell Pitts, Barbara, 169
- Russell Sarao, Mary, 169
- Rutkowski, Ken, 83
- Sandberg, Sheryl, 61, 119
- Sanders, Harland, 99–100
- Sand Hill Road, 176, 185
- Satell, Greg, 135
- Saving, impact, 13–16
- Savvy Backpacker, The (blog), 88
- Scentsy, inventory (sale), 177
- Schmidt, Eric, 2, 142
- Schnatter, John (resignation), 48
- School
- grades, impact, 11
- student preparation, absence, 13
- Schultz, Howard, 95–96, 98
- Schwarzenegger, Arnold, 113
- SCORE, mentor connections, 120
- Seinfeld, Jerry, 21
- Selbee, Jerry, 86
- Self‐awareness, 85
- Self‐confidence
- Self, conquering, 90
- Self‐esteem, 56
- Self‐fulfilling prophecies, effects, 33
- Self‐made mythology, strength, 114–115
- Self‐made people, world perspective, 3
- Self‐preservation, importance, 66–67
- Self‐regulation, absence, 82
- Self‐starters, impact, 190–191
- Selling Power (Gschwandtner), 41
- Semana Nacional del Emprendedor (National Entrepreneur's Week), 72
- Sequoia Capital, 15, 59
- Service business, digital technology (usage), 131
- Shared drives, leverage, 193
- Shared values, creation, 191–192
- Sharing economy, impact, 215–217
- Short‐term profits, focus (problems), 212
- Simon, Ralph, 23
- Simple agreement for future equity (SAFE) documents, 175
- Siri, impact, 160
- SitterCity, caregiver services, 215
- Skoll, Jeff, 121
- Slack (growth‐hacking tool), 133, 193
- Slope of Enlightenment, 147
- Small Business Administration (SBA), funding, 59
- Small companies, large company acquisition (reasons), 201–203
- Smartphone viewing, peak, 158
- Social media
- explanation, 68
- marketing agency, launch, 51
- process, learning, 32
- SocialVibe Network, 68
- Societal problems, solving, 3–4
- Software, impact, 130
- Solutions
- alternatives, assessment, 46
- evaluation, 46–47
- selection/validation, 46
- SpaceX, valuation, 96
- Spatial computing, success (opportunities), 162–163
- Spatial reality, 161–162
- importance, 156–157
- opportunity, 157–159
- Spatial Web, The (René/Mapes), 162
- Spielberg, Steven, 11
- Split test, 139
- Staley, Jes, 186
- Starbucks, locations/employees, 95–96
- Startup Game, The (Draper), 186
- Startup Nation (Israel), 73
- Startups, 185–186
- CEO purchases, reason, 202
- valuation, 203
- Star Wars (Lucas), 168
- State of the American Workforce poll (Gallup), 188
- Steele, Rick, 130
- Steiner, Brandon, 168–169
- Stengel, Geri, 104–105
- Stewart, Martha, 48
- Stop Hate for Profit, The (campaign), 217
- Stress, reduction, 74–75
- Stripe (growth‐hacking tool), 137
- StubHub, sale, 199
- Student loan debt, 10
- Stupeflix, acquisition (GoPro), 144
- Success
- achievement, 34
- approach, 75
- attitudes, 17
- chance, 54
- financial success, achievement, 28
- measurement process, 218–219
- obstacles, leveraging, 37
- obtaining, 74
- opportunities, 162–163
- path, 20
- requirements, 4
- Sumo (growth‐hacking tool), 139
- Sun Microsystems, mentorship program study, 122
- Superpower
- defining/guiding, 84
- equation, money removal (concern), 88–90
- identification, 88
- impact, 82–90
- Superpower, uniqueness (application), 81
- Sustainability. See Profitable sustainability
- creation, questions, 217–220
- goals, industry comparison, 219–220
- Sustainable business practices, need, 211
- Sustainable capitalism, 211–213
- Suster, Mark, 176
- Sweeney, Anne, 122
- Swick, Jodi, 112
- Systemic societal problems, 212–213
- Talent
- impact, 21–22
- luring, 124
- Tangible goals, setting/micro‐steps, 105–106
- Target, solar panels (usage), 220
- TaskRabbit, labor search, 215
- Team
- building, mentorship (usage), 121–123
- upscaling, 123–125
- Tech companies, employees (job duration), 13
- Technology, fear, 130
- Technology Trigger, 146
- Tech startup, 127–132
- Telecommuting, concept, 187–188
- Tesla, 146
- online customization, 163–164
- valuation, 96
- The Funded, CEO/founder community, 175–176
- Think and Grow Rich (Hill), 106
- Thoreau, Henry David, 107
- Thunberg, Greta, 103
- Time
- breaking up, 133
- control, 86–87
- management
- competitive edge, 132
- problems, 134
- Time, cessation
- activity, impact, 86–87
- reasons, 101–102
- TimerCap, 41–42
- T‐Mobile, acquisition problem (AT&T), 205
- Total addressable market (TAM), quantification, 42–43
- Toys‐R‐Us, disappearance, 12
- TPG Capital, private equity, 178
- Travelscape, sale, 206
- Trough of Disillusionment, 146–147
- Trust, transparency (relationship), 190–191
- Tsu, Lao, 5
- Twersky, Larry, 40–41
- Twitter, advertising, 67–68
- Tyson, Mike, 85
- Uber, 14, 45
- concept, 43
- deals, 58
- initiation, 3
- Ubiquisys, acquisition (Cisco), 203
- Unemployment, fear, 66
- Uniqueness, application, 81
- United Airlines, pension fund (collapse), 12
- United States
- family income, average, 12
- income inequality gap, 10
- Universal Studios, Cross‐Business Asset Management (CBAM) team, 123
- Unleash the Power Within (Robbins), 100
- Unworthiness, holding, 62
- Upwork, impact, 149
- Value proposition, identification, 217–218
- Vanderhelm, Mark, 220
- van der Peet, Michael, 114
- Van Gogh, Vincent, 62, 114
- Vemory, acquisition (GoPro), 144
- Venture‐backed businesses, founder (demographic), 99
- Venture capital firms, startup investments, 58
- Venture capitalists (VCs)
- funded companies, TechCrunch analysis, 201
- Venture capitalists (VCs), Midas List tracking, 15
- Venture, funding ability, 56
- Vernon, Dai, 101
- Viagogo, success, 199
- Victories, celebration, 191–192
- Viral Loops (growth‐hacking tool), 139
- Virgin companies, Branson creation, 48–49
- Virtual reality, 45
- Virtual restaurant brands, creation, 216
- Virtual workforce, building, 159–160
- Voids. See Mindset Obstacles Voids Execution method
- case voids, usage, 143–145
- existence, 148–149
- filling, 141–143, 150, 162
- finding, 149–150
- vanishing, 150–152
- Voltaggio, Michael, 134
- Volunteer experience, listing (LinkedIn), 118
- von Neumann, John, 146
- Walker, Kirt, 186
- Walmart, 131
- founder (age), 99
- General Electric, partnership, 219
- greenhouse gas reduction, goal, 219–220
- talent, luring, 124
- Watts, Alan, 89
- Wayfair, profitability, 177
- Wayne, Bruce (Batman), 102–103
- Waze
- acquisition (Google), 73
- initiation, 3
- Weaknesses, impact, 90
- Wealth
- absence, concern, 88–90
- attainment, 3–4
- building, 2–3
- generation, 30
- money creation, relationship, 13–16
- net wealth, IQ scores relationship (absence), 10–11
- working hard, relationship (absence), 167–171
- Wealthy, appearance, 2
- Weed, Keith, 130
- Wei, Lo, 106
- Weinman, Lynda, 178
- Wells, Henry, 121
- WhatsApp, 15
- What's the Worst Thing that Could Happen (WTWTCH), 63–64
- Whole Foods Market, 15
- Willis, Bruce (stuttering problem), 91
- Wilson, Fred, 176
- Winfall, creation, 86
- Winfrey, Oprah, 100
- Winning, chances (increase), 16–17
- Wix, shareholder return, 73
- Wooden, John, 114
- Woodman, Nick, 143
- Woosley, James, 90
- WordPress (growth‐hacking tool), 135–136
- Working flexibility, 187–189
- Working hard, 104, 167–171
- Working smart, 169–171
- Work‐life balance, promotion, 192–193
- World, saving (process), 102–103
- World's Best Agency, 50, 171, 181–182
- building, 135
- business offer, 77–78
- Clancy abandonment, 79
- downtime, 152
- Wozniak, Steve, 42
- Wright, Orville/Wilbur, 121
- Yahoo!, sale (refusal), 200
- Y Combinator, SAFE templates, 175
- Young Presidents' Organization (YPO), 119
- YouTube, usage, 152
- Zagorsky, Jay, 10–11
- ZeniMax, NDA violation, 204
- Zero‐sum game, 14
- Ziglar, Zig, 22
- Zoom, usage, 89, 129, 193
- Zuckerberg, Mark, 15, 31, 114, 141, 200
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