Index

  • 1% for the Planet initiative (Chouinard), 210
  • 3 Problems a Day 30‐Day Challenge, 40, 147, 148
  • 7 Habits of Highly Effective People, The (Covey), 76
  • 7 Hidden Reasons Employees Leave, The (Branham), 121
  • 30‐Day Challenge, 40, 147–148

 

  • Abilities, identification, 85–86
  • A/B‐testing tool, 139
  • Accidental Billionaires, The (Mezrich), 31
  • Ace the Game (Clancy), 78–79, 152, 182
  • Acquaintance, thanking (importance), 22–23
  • Acquisition
    • deals, time (impact), 204
    • process, 205–206
  • Action, embracing, 57–58
  • Activision Blizzard, 201
  • Adults, conditioning, 9
  • Agassi, Andre, 100
  • Ahlborn, Dirk, 150
  • Airbnb, 15, 177
    • concept, 43
    • deals, 58
    • impact, 15
    • initiation, 3
  • Alexa, impact, 160
  • Alibaba, 130
    • initial public offering, 75
  • Ali, Muhammad, 85
  • Allen, Paul, 2, 121
  • All Politics Is Social (Samit), 67
  • Altruism, power, 82
  • Amazon, 15, 39, 59, 131
    • business model, 77
  • Ambition 2030 program (Procter & Gamble), 220
  • Amplify Indy, founding, 120
  • Andreessen, Marc, 130, 176
  • Anger, impact, 23
  • Angry Birds, success, 144–145
  • Apple, 42
  • Applications, usage, 155–156
  • Archimedes, 102
  • Artificial intelligence (AI)
    • speech recognition, 147
    • usage, 45, 158
  • Atlassian, launch, 177–178
  • Audience, targeting, 78
  • Augmented reality

 

  • Baker, Eric, 199–200
  • Bankruptcy
    • declaration, 11
    • filing, 58, 60
  • Bardo, Nadalie, 84
  • Baron, Ron, 180
  • Barra, Mary, 119
  • Beast (West Point Cadet Basic Training), 107
  • Beats by Dre, acquisition (Apple), 144
  • Beauchamp, George, 141
  • Becker, Lane, 174–175
  • Bell, Cece, 83
  • Bellington, Nickie, 187
  • Benioff, Marc, 114, 170
  • Berry, Ken, 116
  • Bethlehem Steel pension plans, problems, 12
  • Better Selling Through Storytelling (Livesay), 86
  • Bezos, Jeff, 2, 14, 15, 39, 59
    • business model, 77
  • Big Boss, The (Wei), 106
  • Bill and Melinda Gates Foundation, 89
  • Bills, paying, 2
  • Bilyeu, Tom, 4, 43
  • Biometrics, analysis, 161
  • Bitcoin, 4, 15
    • frenzy, 51
    • value, increase, 181
  • Black Friday, impact, 209–210
  • Bleacher Report, acquisition (Turner Media), 206
  • Blind spots, impact, 90
  • Blockbuster, Netflix (impact), 16
  • Blockchain, usage, 45
  • Bon Jovi, Jon, 224
  • Bonus opportunity, usage, 173
  • Borrowed Time (Lennon), 103
  • Brain stem (lizard brain), responsibility, 54–55
  • Brainstorming, 44–45
    • ideas, results, 49
  • Branham, Leigh, 121–122
  • Branson, Richard, 2, 40, 48–49
    • approach, 116
    • power, 84
  • Brietling, Tom, 206
  • Brin, Sergey, 121
  • Brooks Brothers, problems, 58
  • Brown, Bonnie, 173
  • Brown, Les, 65
  • Brown, Marcel, 171
  • Buffer (growth‐hacking tool), 139
  • Buffett, Warren, 180
    • wealth building, 2–3
  • Burger King, meat (changes), 213
  • Burke, Katie, 189
  • Burn rate, planning, 76
  • Business
    • creation, 29
    • model, 50
      • absence (Instagram), 77
    • starting, difficulty, 43

 

  • Cain, Herman, 68
  • Cain, Susan, 84
  • Cannon‐Brookes, Mike, 177
  • Canva (growth‐hacking tool), 136
  • Capitalism, 179–180, 211. See also Sustainable capitalism
    • problems, 212
  • Capital, raising, 174–179
  • Cardano (cryptocurrency), 51
  • Cardone, Grant (goal writing), 105–106
  • Career, mentor
    • assistance, 112–116
    • location, 111
  • Carson, Johnny, 21
  • Carter, Jimmy, 224
  • Case voids, usage, 143–145
  • CenturyLink, 57–58
  • Chambers, John, 128
  • Chapman, Dave, 51
  • Chatbots, impact, 160
  • Chesky, Brian, 177
  • Chesterton, G.K., 39
  • Chimp or Champ, 193
  • Choe, David, 172
  • Chouinard, Yvon, 210
  • Chung, Wing. See Lee
  • Cisco, 128, 203
  • Clancy, Vin, 31–36, 47–49
    • accomplishments, planning, 105
    • arguments, 91
    • coaching, 171–172
    • experiment, 61
    • hacking, 135
    • life purpose, 99
    • mentoring, 100
    • persistence, 96–98
    • product sales, 78–79
    • profits, investment, 181
    • success, 77–78
    • void, disappearance, 150–152
    • World's Best Agency, 50
  • Clark, Elliot, 178
  • Click‐rate, increase, 78
  • Clinton, Bill, 83, 100
  • Cloud
    • storage, leverage, 193
    • usage, 45
  • CloudKitchens, launch, 216
  • Clutter, removal, 134
  • Coca‐Cola, water stewardship, 220
  • Cohen, Ben, 121
  • Common Threads Initiative (Patagonia), 210, 217
  • Communication
    • burden, 134
    • skills, requirement, 192
  • Commuting, problems, 189
  • Companies
    • core beliefs, identification, 217
    • large company acquisition, reasons. See Small companies.
    • purchase offers, getting, 204–206
    • sale, 203
  • Computing, fourth transformation, 157–158
  • Concentration
    • increase, 58
    • maintenance, 133
    • problems, 82
  • Confidence, continuation, 74
  • Conquer the Entrepreneur's Kryptonite (Woosley), 90
  • Consensus building, power, 82
  • Constant learning/improvement, importance, 20
  • Content Idea Generator (Portent), 136
  • Convergence (Fink), 162
  • Conversion rate, impact (absence), 78
  • Conway, Ron, 176
  • Cook, Tim, 161, 164
  • Coolidge, Calvin, 96–97
  • Coping techniques, learning, 74–75
  • Core beliefs, identification, 217
  • Corporations, advantages (losses), 131–132
  • Courage, defining, 55
  • Covey, Stephen, 76
  • Covid‐19 virus pandemic
    • food delivery services, importance, 216
    • impact, 89, 200
    • lessons, 10
    • survival, 129–130
  • Craigslist, 87, 131
    • Global Search, 138
    • Page Scraper, 138
  • Credit card debt, 10
  • Cress, Milo, 103
  • Criticism, necessity, 20
  • Cross‐Business Asset Management (CBAM) team (Universal Studios), 123
  • Cross‐pollination, occurrence, 145–147
  • Crowdfund Act (2015), 179
  • Crowdfunding, 178–179
    • understanding, 44–45
  • Cryptocurrencies, 15, 16, 147
  • Crystal Knows (growth‐hacking tool), 138
  • Cuban, Mark, 84
  • Curiosity, shackling, 3
  • Customers
    • engagement, importance, 128
    • feedback, usage, 76
  • CVS, MinuteClinics, 214–215

 

  • Dass, Ram, 62
  • Davis, Laurie, 131
  • Daydreaming, 86–87
  • Deal structure, 171–174
    • creativity, 169–170
  • Debt, absence, 1
  • DeGeneres, Ellen, 21
  • Delphi pension plans, problems, 12
  • Demosthenes, 55
  • Destiny, control, 83–85
  • Determination, usage, 96–97
  • Digital career/business, building, 130
  • Digital goods, defining, 129
  • Digital supply chains, interface, 163–164
  • Digital tools, usage, 134–135
  • Digital world, productivity (increase), 133–135
  • Disney, Walt, 60, 75
  • Disrupt You! (Samit), 27, 50, 64, 104
  • Domino's Pizza
    • digital platform revenues, 127–128
    • drone deliveries, 147
  • Dorfman, Bill, 103
  • Dorsey, Jack, 186
  • DoubleClick, acquisition (Google), 202
  • Doubt
    • founder fear, 61
    • tackling, technique, 63–65
  • Draper, Bill, 185
  • Dreams
    • cessation, 57
    • death, fear (impact), 54
  • Dropbox, concept, 43
  • Dubey, Apoorve, 55
  • Dubin, Michael, 131
  • Duckworth, Angela, 97
  • Dunham, Lena, 114
  • Dutton, Janine, 131
  • Dux Soup (growth‐hacking tool), 138
  • Dweck, Carol, 17, 18
  • Dye, David, 87
  • Dynamics of Action (Atkinson/Birch), 97
  • Dyson, James (success), 71

 

  • EagleView Technologies, 42
  • Earning
    • goal, 29–30
    • impact, 13–16
  • Eatwith, creation, 216–217
  • eBay
    • founders, 121
    • product sales, 131
    • StubHub, sale, 199
  • Economy. See Sharing economy
  • Edison, Thomas, 21
  • Edwards, Blake, 62–63
  • Einstein, Albert, 11, 101–102
  • Ellison, Larry, 11, 75, 114
  • Email, ignoring, 133
  • EMI, problems, 58
  • Emotional bonding, regulation, 55
  • Emotional intelligence, attention, 192
  • Emotions, embracing (study), 74
  • Employees
    • morale, improvement, 188
    • onboarding, peer mentors (usage), 122
    • private‐sector employees, small business employment, 61
    • quitting, reasons, 121–122
    • remote employees, benefits, 188–190
    • remote work, preference (Owl Labs study), 187
  • Employment, reduction, 58
  • Emrich, Tom, 160
  • End of Power, The (Naím), 132
  • Endorsements (LinkedIn), 117
  • Engagement, rules, 30
  • Enhanced vision, impact, 161
  • Enthusiasm, superpower, 84
  • Entrepreneurs
    • journey, 55
    • perception, 113
    • revenue streams, generation, 172
  • Entrepreneurship, tools, 82
  • Entrepreneurs' Organization (EO), 119
  • EOS (cryptocurrency), 51
  • Ephron, Nora, 114
  • Equality, gains, 225–226
  • Ethereum (cryptocurrency), 51
  • Execution. See Mindset Obstacles Voids Execution method
  • Executives, duck‐and‐cover, 66–67
  • Exits, usage, 200–201
  • Exoskeletons, impact, 161
  • Expertise, subject area (knowledge), 176
  • Explorations in Personality (Murray), 55–56
  • Exponential technologies, confluence, 158

 

  • Facebook, 15, 61, 119, 131
    • advertising, 67–68
    • concept, 43
    • feed, 51
    • stock options, 172
  • Failure
    • advantages, 72–73
    • attitudes, 17
    • blame, 29
    • cessation, 19–20
    • chances, reduction, 76–79
    • education, 78–79
    • embracing, 71
      • approaches, 74–75
    • experience, 74
    • fear, 62
    • overcoming, 73
    • rates, fear, 60
    • reasons/causes, 76–77
    • skills/knowledge, obtaining, 75
    • stigma, 72
  • Family income, average (US), 12
  • Fargo, William, 121
  • Farquhar, Scott, 177
  • Fear
    • advantages, 54–57
    • conquest, 55
    • energy, channeling (learning), 56
    • harnessing, 53, 63, 65–69
    • impact, 54, 115–116
    • NHP Foundation survey, 66
    • overcoming, 58–60
    • path, 23
    • response, elicitation, 66
  • Fear of missing out (FOMO), 51, 65–69
  • Feeling, internalization, 29
  • Feess, James/Susan, 88
  • Feniger, Susan, 134
  • Ferrazzi, Keith, 115
  • Financial freedom, dreams (closeness), 1–2
  • Financial independence, 2
  • Financial profit, focus (problems), 218–219
  • Financial security, 56
  • Financial success. achievement, 28
  • Fincher, David, 31
  • Fink, Charlies, 162
  • First‐time entrepreneurs, blame, 29
  • Flexy Paw, creation, 142
  • Flight of Ambition, The (Dubey), 55
  • Flint, Charles Ranlett, 99
  • FOMO (growth‐hacking tool), 139
  • Food delivery services, importance, 216
  • Ford, Henry, 75, 141
  • Ford Motor Company
    • family control, 48
    • founder (age), 99
  • Foreman, George, 75
  • Fortune, building, 15
  • Forward movement, coping techniques (learning), 74–75
  • Foxconn, lights‐out production lines, 12
  • Freedom, gains, 225–226
  • Fried, Jason, 192
  • Friends, advice request (reasons), 87–88
  • Friendster, stock offer rejection, 200
  • Fuckup Nights (F.U.N.), 72–73
  • Fuller, Buckminster, 146
  • Funding (absence), fear (overcoming), 58–60
  • Future, mutability, 19
  • Future proofing
    • experiment, 27
      • rules, 28–29
    • mergers and acquisitions (M&As), usage, 199
    • process, 4–5

 

  • Galvin, Bob, 119
  • Gamble, James, 121
  • Gamification, 106–107
  • Gandhi, Mahatma, 113
  • Gartner Hype Cycle curve, 146
  • Gates, Bill, 2, 11, 60, 75
    • Allen, impact, 121
    • persistence, 97
    • QDOS acquisition, 170
    • superpower, 89
  • Gauguin, Paul, 114
  • Geffen, David, 2
  • General Electric, Walmart (partnership), 219
  • General Motors (GM), 119
  • Genius
    • components, 21
    • identification, 82
  • Germany, risk aversion, 72
  • Get Satisfaction, acquisition, 174
  • Ghostline, creation, 169
  • Gibran, Kahlil, 84
  • Gig economy, 215
  • Gilbert, Chris, 203
  • Goals
    • defining, 44, 172
    • identification, 107
    • industry comparison. See Sustainability.
    • inward focus, 21–22
    • stretching, mentor (impact), 113
    • tangible goals, setting/micro‐steps, 105–106
    • writing/achieving, 105–106
  • Goetz, Jim, 15
  • GoFundMe, 178
  • Going broke, fear (overcoming), 60–63
  • Goldberg, Bryan, 206
  • Google AdSense, usage, 149, 152
  • Google Hangouts, usage, 129
  • Google, zero waste goal, 219
  • GoPro, 143–144
  • Gorma, James, 187
  • Goulston, Mark, 83
  • Gratitude, practice, 22–23, 223–226
  • Gravity Payments, minimum wages, 218
  • Great Depression, 66
  • Greenfield, Jerry, 121
  • Greenfield Robotics, impact, 214
  • Gresta, Bibop, 150
  • Greylock Partners, 59
  • Grey, Skylar, 85
  • Grey Tech, 46
  • Grit (Duckworth), 97
  • Groupon, sale (refusal), 200
  • Growth hacking, 47
    • expense, reduction, 49
    • tools, 135–139
  • Growth mindset, 9
    • development techniques, 19–23
    • fostering, 16–19
    • reinforcement, 35
    • usage, importance, 10
  • Gschwandtner, Gerhard, 41
  • Gurley, Bill, 176

 

  • Habit for Humanity, 97–98, 224
  • Hamilton, Bethany, 100–101
  • Happiness, obtaining, 74
  • Hardt Global Mobility, 150
  • Hate, impact, 23
  • Hate speech, Facebook policies (inconsistency), 217
  • Herd mentality, 67
  • Herjavec, Robert, 118
  • Hertz, problems, 58
  • Hill, Napoleon, 35, 106
  • Hoffman, Reid, 2, 82–83, 118
  • Home Depot, founder (age), 99
  • Horowitz, Ben, 176
  • Hotchner, A.E., 103
  • HotJar (growth‐hacking tool), 138
  • How to Build a Hi‐Tech Startup (USC course), 42
  • Huffington, Arianna (success), 75
  • Huffington Post (sale), 75
  • Hundred Percenters (Murphy), 20
  • Hunt, H.L., 60
  • Hyperactivity, impact, 82
  • Hyperloop, 149–150
  • Hyperloop Transportation Technologies (HTT), 150

 

  • IBM
    • founder (age), 99
    • MS‐DOS, creation, 170–171
  • Ideas
    • execution, relationship, 124–125
    • exploitation, 50–52
  • Iisalo, Jaakko, 144
  • IKEA
    • furniture placement app, usage, 161
    • returns, reasons, 155–156
  • Image, focus (absence), 21–22
  • Inaction, fear, 57–58
  • Income inequality gap (US), 10
  • Indeed.com (growth‐hacking tool), 137
  • Indiegogo, 142, 178
  • Infrastructure, investment, 77
  • Initial coin offerings (ICOs), 59, 150, 151
    • launch, 51–52
  • Initial public offerings (IPOs), 59
  • Innovation
    • competition, impact, 220
    • tools, 82
  • Innovators, characteristic, 142
  • Insight, usage, 4
  • Instagram, acquisition (Facebook), 77
  • Intel, founder (age), 99
  • Intellectual bloomers, 33
  • Intellectual property (IP), ownership question, 205
  • Internet, disruption, 158
  • Internet of Things (IoT), 147
  • Investment strategy, 181
  • Investors, pitching, 95–96
  • Inward focus, 21–22
  • iPhone, introduction, 141–142
  • IQ scores, net wealth relationship (absence), 10–11
  • Israel (Startup Nation), 73
  • It's Time to Disrupt You! (Ted talk), 17

 

  • Jabbar, Kareem Abdul, 114
  • Jaffe, Charles A., 180
  • Jagger, Mick, 102
  • Jaguar (Atari), failure, 145
  • Japan, resilience (concept), 72
  • JBJ Soul Kitchen, 224
  • JC Penney, problems, 58
  • Jive Records, acts (signing), 23
  • Jobs
    • fulfillment, absence, 57
    • loss, 14
    • security, myth, 12–13
  • Jobs, Steve, 42, 121, 134
  • Johnson, Dwayne, 112–113
  • Johnson, Jack, 85
  • Jordan, Michael (natural talent), 18–19
  • Journal, usage, 20–21
  • Journey, initiation, 5
  • Jumpstart Our Business Startups Act (JOBS Act), 179
  • JustPark, space sharing, 215

 

  • Kalanick, Travis, 14–15, 216
  • Kampfmann, Lukas, 72
  • Kapfunde, Muchaneta, 160–161
  • Keller, Gary, 133
  • Kentucky Fried Chicken, locations/sales, 99–100
  • Khosla, Vinod, 176
  • Kickstarter, 178
  • Kimmel, Jimmy, 68–69
  • King, Stephen, 106
  • Kiyosaki, Robert T., 179
  • Klaff, Oren, 66, 87
  • Kmart, disappearance, 12
  • Kodak, Instagram (impact), 15
  • Koum, Jan, 15
  • Kracheck, Sallie, 124
  • Krisp (noise‐cancellation app), 193
  • Kroc, Ray (fundraising), 59
  • Kryptonite, identification, 90–92
  • Kumar, Suresh, 124

 

  • Lady Gaga, 75
  • Language, usage (attention), 20–21
  • Leaders, communication, 191
  • Leadership Principles (Mayo), 191
  • Leadfeeder (growth‐hacking tool), 139
  • Learning, initiation, 19–20
  • Lee, Bruce (Wing Chung), 106
  • Lennon, John, 103
  • Leveraged buyouts (LBOs), 59
  • Levine, Mark, 131
  • Levy, Ellen, 124
  • Lew, Claire, 191
  • Lewis, Jerry, 103
  • Life
    • fragility, 103–104
    • living, 2
    • mastery, 3–4
    • regret, 60
    • sleepwalking, 40–41
    • spending, 103–104
  • Light Detection and Ranging (LiDAR), usage, 148
  • Likeability, power, 82
  • Lincoln, Abraham, 75
  • LinkedIn
    • articles, writers/posters (examination), 117
    • endorsements, 117
    • Message Sender, 138
    • Network Booster, 138
    • profile, 117, 118
    • usage, 116
  • LinkedIn, usage, 116–118
  • Listening
    • mental load, reduction, 91–92
    • talent, 83
  • Livesay, John (success/superpower), 85–86
  • Louis, Joe, 85
  • Love Canal, Hooker Chemical (impact), 211
  • Love the Way You Lie (Eminem), 85
  • Lowest Mortgage, creation, 130–131
  • Lucas, George, 168, 169
  • Luckey, Palmer, 178–179
  • Ludwinski, Lisa, 225
  • Lululemon, founder (age), 99

 

  • Machiavelli, Niccolò, 65
  • Mackey, John, 15
  • Macy's, disappearance, 12
  • Ma, Jack, 75, 130
  • Manhattan Project, 146
  • Manufacturing jobs, reduction, 12
  • Mapes, Dan, 162
  • Margulies, Danny, 149
  • Mayo, Anthony, 191
  • McClelland, David, 118
  • McDonald's
    • founder (age), 99
    • franchise concept, 59
    • real estate, profit, 170
  • Mead, Margaret, 102–103
  • Media, watching/interaction (time allotment), 132
  • Mellanox, acquisition (NVIDIA), 73
  • Mentee, location, 29–36
  • Mentoring, 100
    • experiment, 225
    • initiation, 91
    • role, 48
    • sessions, 35, 48
  • Mentors, 28
    • assistance, 112–116
    • location, 111
      • LinkedIn, usage, 116–118
    • network, building, 118–120
    • peer mentors, usage, 122
    • profile, 117–118
    • research, 116
  • Mentorship
    • evolution, 117
    • program, Sun Microsystems study, 122
    • usage, 121–123
  • Mergers and acquisitions (M&As), usage, 199
  • Mezrich, Ben, 31
  • Michelangelo, doubt, 62
  • Middleton, Daniel, 32
  • Millennials, cultural stereotype, 30
  • Milliken, Mary Sue, 134
  • Million‐dollar idea, example, 50–52
  • Mindset. See Growth mindset
  • Mindset Obstacles Voids Execution (M.O.V.E.) method, 159–164
  • Mindset: The New Psychology of Success (Dweck), 17, 18
  • MinuteClinics (CVS), 214–215
  • Miranda, Lin‐Manuel, 83
  • Missirlian, Martha, 99
  • Mistakes, understanding, 22, 76
  • MixMax (growth‐hacking tool), 139
  • Mobile centricity, expansion, 156
  • Mobile opportunities, 155–156
  • Money
    • creation, 13
    • loss, fear (overcoming), 60–63
    • motivation, assumption, 107
    • spending, perception, 129
    • superpower equation removal, concern, 88–90
  • Money making
    • business, misconceptions, 38–39
    • control problems, 180
    • pressure, 228
  • Moore's Law, 148
  • Morejon, Roy, 178
  • Morning scrum, usage, 133
  • Mortar products, 143–145
  • Mother Teresa, 114
  • Motivation, 55
  • Motorola, 119
  • MS‐DOS, creation, 170–171
  • Mulli, Charles, 223–224
  • Multicultural team, usage (advantages), 45
  • Munoz, Nicole, 205
  • Murphy, Mark, 20
  • Murray, Henry, 55–56
  • Musk, Elon, 2, 96, 146, 149, 180

 

  • Naím, Moisés, 132
  • Naor, Yoel, 73
  • National Entrepreneur's Week. See Semana Nacional del Emprendedor
  • Natural skills, identification, 84–85
  • Neiman Marcus, problems, 58
  • Never Eat Alone (Ferrazzi), 115
  • Newman, Paul, 103
  • Newmark, Craig, 87
  • Newton, Isaac, 115
  • Nietzsche, Friedrich, 65
  • Ninja Outreach (growth‐hacking tool), 137
  • Nooyi, Indra, 123
  • Nottage, Luke, 72
  • Nurse, Paul, 107

 

  • Obama, Barack, 68
  • Obstacles. See Mindset Obstacles Voids Execution method
    • leveraging, 37
    • opportunities, 38–39
  • Octagon Strategy, 51
  • Oculus Rift, crowdfunding, 178–179
  • Okun, Eli, 192
  • Omidyar, Pierre, 121
  • One Thing, The (Keller), 133
  • Online audience, targeting, 78
  • Opportunities, benefiting, 16
  • Optimism, power, 82
  • Optimizely (growth‐hacking tool), 139
  • Oracle, success, 75
  • Organization, friends/support (building), 122
  • Others, fears (harnessing), 65–69

 

  • Pacific Gas & Electric, problems, 58
  • Page, Larry, 121
  • Painter, Harrison, 120
  • Papa John (Schnatter resignation), 48
  • Parker, Sean, 172
  • Partner, finding, 120–121
  • Partnership, importance, 121
  • Passion
    • cultivation, questions, 101–104
    • impact, 96–101
    • importance, 95
    • maintenance, techniques, 104–107
  • Patagonia, Common Threads Initiative, 210, 217
  • Payless, disappearance, 12
  • PC‐DOS, creation, 170
  • Peak of Inflated Expectations, 146
  • Peer mentors, usage, 122
  • Pension funds, problems, 12
  • Pepsi, water stewardship, 220
  • Performance bonus, usage, 173
  • Perry, Rick, 68
  • Perseverance, 96
    • conversion, 95
    • usage, 4
  • Persistence, 96–97
    • learning, 98
    • network support, 104–105
    • passion/purpose, impact, 97–98
  • Personal data, protection, 158
  • Personal risk, 69
  • Petcare, Mars, 214
  • Petit, Jean‐Michael, 216
  • Pexels (growth‐hacking tool), 136
  • Phantom Buster (growth‐hacking tool), 138
  • Phelps, Michael (success), 81–82
  • Phones
    • interaction, average, 128–129
    • silencing, 133
  • Picasso, Pablo, 88
  • Pierce, Brock, 2, 4
  • Pitch Anything (Klaff), 66, 87
  • Plan 9 from Outer Space (failure), 168
  • Plateau of Productivity, 147
  • Pokémon Go (Niantic), augmented reality technology, 160
  • Poker, zero‐sum game, 14
  • Portent, Content Idea Generator (growth‐hacking tool), 136
  • Positive thinking, impact, 17
  • Poster, Tim, 206
  • Povery, measure, 10
  • Prescriptions, filling (US), 41
  • Price, Dan, 218
  • Pride, 101
  • Privacy, protection, 158
  • Private placement memorandums, 59
  • Private‐sector employees, small business employment, 61
  • Problems
    • identification, 43–44, 47–49
    • location, 39–43
  • Problem solving
    • listening, equivalence, 40
    • steps, 43–47, 115
    • superpower, 89
    • technology, usage, 148–149
  • "Process and efficiency savings," finding, 57–58
  • Procter & Gamble, Ambition 2030 program, 220
  • Procter, William, 121
  • Product
    • creation, 49
    • results, monitoring, 46
  • Productivity, increase, 133–135
  • Profitable sustainability, need (fulfillment), 209
  • Profits. See Purpose‐driven profits
    • reinvestment, 179–182
  • Progress
    • obstacles/problems, 228
    • tracking, journal (usage), 20–21
  • Project‐oriented tools, usage, 193
  • Promotions, celebration, 191–192
  • Public humiliation, fear, 66
  • Purohit, Shekhar, 205
  • Purpose‐driven profits, 213–215
  • Purpose gap, 213
  • Purpose, identification, 104
  • PushCrew (growth‐hacking tool), 138
  • Pygmalion Effect, 33–34

 

  • Quantum computing, 147
  • Quest Nutrition, 4, 43
  • Quick and Dirty Operating System (QDOS), 170
  • Quiet (Cain), 84

 

  • Radio Shack, disappearance, 12
  • Rebump (growth‐hacking tool), 137
  • Reddit (growth‐hacking tool), 136–137
  • Reference group, 118–119
  • Remote employees, benefits, 188–190
  • Remote management tools, investment, 193–194
  • Remote workers
    • adjustment period, 193–194
    • competitive advantage, 185–188
    • emotional intelligence, attention, 192
    • management, techniques, 190–194
    • productivity, increase, 188–189
    • shared values, creation, 191–192
    • trust, transparency (relationship), 190–191
    • work‐life balance, promotion, 192–193
  • Remote workforce, leveraging (advantages), 190
  • Remote working, Telework Research Network study, 189–190
  • René, Gabriel, 162
  • Renown, problems, 58
  • Resilience, concept (Japan), 72
  • Ressi, Adeo, 175
  • Retirement, savings (absence), 10
  • Return on investment (ROI), yield, 171–172
  • Revenue
    • maximization, 35
    • streams, generation, 172
  • Reverse public shells, 59
  • Reward system, development, 106–107
  • Rice, Condoleezza, 117
  • Richards, Keith, 102
  • Rich Dad, Poor Dad (Kiyosaki), 179
  • Robbins, Tony, 100
  • Robots‐as‐a‐service, usage, 214
  • Rooney, Mickey, 73
  • Rosenthal, Richard, 33
  • Roth‐Eisenberg, Tina, 84
  • Rover, pet owner connections, 215
  • Rumani, Camille, 216–217
  • Russell Pitts, Barbara, 169
  • Russell Sarao, Mary, 169
  • Rutkowski, Ken, 83

 

  • Sandberg, Sheryl, 61, 119
  • Sanders, Harland, 99–100
  • Sand Hill Road, 176, 185
  • Satell, Greg, 135
  • Saving, impact, 13–16
  • Savvy Backpacker, The (blog), 88
  • Scentsy, inventory (sale), 177
  • Schmidt, Eric, 2, 142
  • Schnatter, John (resignation), 48
  • School
    • grades, impact, 11
    • student preparation, absence, 13
  • Schultz, Howard, 95–96, 98
  • Schwarzenegger, Arnold, 113
  • SCORE, mentor connections, 120
  • Seinfeld, Jerry, 21
  • Selbee, Jerry, 86
  • Self‐awareness, 85
  • Self‐confidence
    • assistance, 37
    • power, 82
  • Self, conquering, 90
  • Self‐esteem, 56
    • importance, 11
  • Self‐fulfilling prophecies, effects, 33
  • Self‐made mythology, strength, 114–115
  • Self‐made people, world perspective, 3
  • Self‐preservation, importance, 66–67
  • Self‐regulation, absence, 82
  • Self‐starters, impact, 190–191
  • Selling Power (Gschwandtner), 41
  • Semana Nacional del Emprendedor (National Entrepreneur's Week), 72
  • Sequoia Capital, 15, 59
  • Service business, digital technology (usage), 131
  • Shared drives, leverage, 193
  • Shared values, creation, 191–192
  • Sharing economy, impact, 215–217
  • Short‐term profits, focus (problems), 212
  • Simon, Ralph, 23
  • Simple agreement for future equity (SAFE) documents, 175
  • Siri, impact, 160
  • SitterCity, caregiver services, 215
  • Skoll, Jeff, 121
  • Slack (growth‐hacking tool), 133, 193
  • Slope of Enlightenment, 147
  • Small Business Administration (SBA), funding, 59
  • Small companies, large company acquisition (reasons), 201–203
  • Smartphone viewing, peak, 158
  • Social media
    • explanation, 68
    • marketing agency, launch, 51
    • process, learning, 32
  • SocialVibe Network, 68
  • Societal problems, solving, 3–4
  • Software, impact, 130
  • Solutions
    • alternatives, assessment, 46
    • evaluation, 46–47
    • selection/validation, 46
  • SpaceX, valuation, 96
  • Spatial computing, success (opportunities), 162–163
  • Spatial reality, 161–162
    • importance, 156–157
    • opportunity, 157–159
  • Spatial Web, The (René/Mapes), 162
  • Spielberg, Steven, 11
  • Split test, 139
  • Staley, Jes, 186
  • Starbucks, locations/employees, 95–96
  • Startup Game, The (Draper), 186
  • Startup Nation (Israel), 73
  • Startups, 185–186
    • CEO purchases, reason, 202
    • valuation, 203
  • Star Wars (Lucas), 168
  • State of the American Workforce poll (Gallup), 188
  • Steele, Rick, 130
  • Steiner, Brandon, 168–169
  • Stengel, Geri, 104–105
  • Stewart, Martha, 48
  • Stop Hate for Profit, The (campaign), 217
  • Stress, reduction, 74–75
  • Stripe (growth‐hacking tool), 137
  • StubHub, sale, 199
  • Student loan debt, 10
  • Stupeflix, acquisition (GoPro), 144
  • Success
    • achievement, 34
    • approach, 75
    • attitudes, 17
    • chance, 54
    • financial success, achievement, 28
    • measurement process, 218–219
    • obstacles, leveraging, 37
    • obtaining, 74
    • opportunities, 162–163
    • path, 20
    • requirements, 4
  • Sumo (growth‐hacking tool), 139
  • Sun Microsystems, mentorship program study, 122
  • Superpower
    • defining/guiding, 84
    • equation, money removal (concern), 88–90
    • identification, 88
    • impact, 82–90
  • Superpower, uniqueness (application), 81
  • Sustainability. See Profitable sustainability
    • creation, questions, 217–220
    • goals, industry comparison, 219–220
  • Sustainable business practices, need, 211
  • Sustainable capitalism, 211–213
    • framework, 220
  • Suster, Mark, 176
  • Sweeney, Anne, 122
  • Swick, Jodi, 112
  • Systemic societal problems, 212–213

 

  • Talent
    • impact, 21–22
    • luring, 124
  • Tangible goals, setting/micro‐steps, 105–106
  • Target, solar panels (usage), 220
  • TaskRabbit, labor search, 215
  • Team
    • building, mentorship (usage), 121–123
    • upscaling, 123–125
  • Tech companies, employees (job duration), 13
  • Technology, fear, 130
  • Technology Trigger, 146
  • Tech startup, 127–132
  • Telecommuting, concept, 187–188
  • Tesla, 146
    • online customization, 163–164
    • valuation, 96
  • The Funded, CEO/founder community, 175–176
  • Think and Grow Rich (Hill), 106
  • Thoreau, Henry David, 107
  • Thunberg, Greta, 103
  • Time
    • breaking up, 133
    • control, 86–87
    • management
      • competitive edge, 132
      • problems, 134
  • Time, cessation
    • activity, impact, 86–87
    • reasons, 101–102
  • TimerCap, 41–42
  • T‐Mobile, acquisition problem (AT&T), 205
  • Total addressable market (TAM), quantification, 42–43
  • Toys‐R‐Us, disappearance, 12
  • TPG Capital, private equity, 178
  • Travelscape, sale, 206
  • Trough of Disillusionment, 146–147
  • Trust, transparency (relationship), 190–191
  • Tsu, Lao, 5
  • Twersky, Larry, 40–41
  • Twitter, advertising, 67–68
  • Tyson, Mike, 85
    • bankruptcy, 180

 

  • Uber, 14, 45
    • concept, 43
    • deals, 58
    • initiation, 3
  • Ubiquisys, acquisition (Cisco), 203
  • Unemployment, fear, 66
  • Uniqueness, application, 81
  • United Airlines, pension fund (collapse), 12
  • United States
    • family income, average, 12
    • income inequality gap, 10
  • Universal Studios, Cross‐Business Asset Management (CBAM) team, 123
  • Unleash the Power Within (Robbins), 100
  • Unworthiness, holding, 62
  • Upwork, impact, 149

 

  • Value proposition, identification, 217–218
  • Vanderhelm, Mark, 220
  • van der Peet, Michael, 114
  • Van Gogh, Vincent, 62, 114
  • Vemory, acquisition (GoPro), 144
  • Venture‐backed businesses, founder (demographic), 99
  • Venture capital firms, startup investments, 58
  • Venture capitalists (VCs)
    • funded companies, TechCrunch analysis, 201
  • Venture capitalists (VCs), Midas List tracking, 15
  • Venture, funding ability, 56
  • Vernon, Dai, 101
  • Viagogo, success, 199
  • Victories, celebration, 191–192
  • Viral Loops (growth‐hacking tool), 139
  • Virgin companies, Branson creation, 48–49
  • Virtual reality, 45
  • Virtual restaurant brands, creation, 216
  • Virtual workforce, building, 159–160
  • Voids. See Mindset Obstacles Voids Execution method
    • case voids, usage, 143–145
    • existence, 148–149
    • filling, 141–143, 150, 162
    • finding, 149–150
    • vanishing, 150–152
  • Voltaggio, Michael, 134
  • Volunteer experience, listing (LinkedIn), 118
  • von Neumann, John, 146

 

  • Walker, Kirt, 186
  • Walmart, 131
    • founder (age), 99
    • General Electric, partnership, 219
    • greenhouse gas reduction, goal, 219–220
    • talent, luring, 124
  • Watts, Alan, 89
  • Wayfair, profitability, 177
  • Wayne, Bruce (Batman), 102–103
  • Waze
    • acquisition (Google), 73
    • initiation, 3
  • Weaknesses, impact, 90
  • Wealth
    • absence, concern, 88–90
    • attainment, 3–4
      • failure, reasons, 10–12
    • building, 2–3
    • generation, 30
    • money creation, relationship, 13–16
    • net wealth, IQ scores relationship (absence), 10–11
    • working hard, relationship (absence), 167–171
  • Wealthy, appearance, 2
  • Weed, Keith, 130
  • Wei, Lo, 106
  • Weinman, Lynda, 178
  • Wells, Henry, 121
  • WhatsApp, 15
  • What's the Worst Thing that Could Happen (WTWTCH), 63–64
  • Whole Foods Market, 15
  • Willis, Bruce (stuttering problem), 91
  • Wilson, Fred, 176
  • Winfall, creation, 86
  • Winfrey, Oprah, 100
  • Winning, chances (increase), 16–17
  • Wix, shareholder return, 73
  • Wooden, John, 114
  • Woodman, Nick, 143
  • Woosley, James, 90
  • WordPress (growth‐hacking tool), 135–136
  • Working flexibility, 187–189
  • Working hard, 104, 167–171
  • Working smart, 169–171
  • Work‐life balance, promotion, 192–193
  • World, saving (process), 102–103
  • World's Best Agency, 50, 171, 181–182
    • building, 135
    • business offer, 77–78
    • Clancy abandonment, 79
    • downtime, 152
  • Wozniak, Steve, 42
  • Wright, Orville/Wilbur, 121

 

  • Yahoo!, sale (refusal), 200
  • Y Combinator, SAFE templates, 175
  • Young Presidents' Organization (YPO), 119
  • YouTube, usage, 152

 

  • Zagorsky, Jay, 10–11
  • ZeniMax, NDA violation, 204
  • Zero‐sum game, 14
  • Ziglar, Zig, 22
  • Zoom, usage, 89, 129, 193
  • Zuckerberg, Mark, 15, 31, 114, 141, 200
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