Conclusion

Let’s revisit Einstein’s quote from the very front of this book:

If you can’t explain it simply, you don’t understand it well enough.

Einstein knew—and you know—that ideas are powerful things. But that power is merely potential until you wield it with strategic precision, which means you need to understand the ideas thoroughly.

Many communicators fall short of their point-making potential by leading with half-baked notions instead of points, and by sharing ideas weakly instead of selling them with strength. But people who champion their ideas sway minds, galvanize people, and make a difference. History proves that point over and over. And if all that doesn’t move you, perhaps this reminder will:

Without a point, everything you say is pointless.

I believe that anyone can become such a champion, once pointed in the right direction. So good luck getting to your point, and please share these tactics with someone you want to see succeed.