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by Steve Blank, Rita Gunther McGrath, Mark W. Johnson, Clayton M. Christensen, Harv
HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
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Contents
Why Business Models Matter
Reinventing Your Business Model
When Your Business Model Is in Trouble
Four Paths to Business Model Innovation
The Transformative Business Model
Competing Against Free
Why the Lean Start-Up Changes Everything
Finding the Platform in Your Product
Pipelines, Platforms, and the New Rules of Strategy
When One Business Model Isn’t Enough
Reaching the Rich World’s Poorest Consumers
About the Contributors
Index
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HARVARD BUSINESS REVIEW PRESS
Boston, Massachusetts
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