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by Harvard Business Review, Tim Brown, Clayton M. Chris
HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)
Cover
Title Page
Copyright
Contents
Design Thinking
Why Design Thinking Works
The Right Way to Lead Design Thinking
Design for Action
The Innovation Catalysts
Know Your Customers’ “Jobs to Be Done”
Engineering Reverse Innovations
Strategies for Learning from Failure
How Indra Nooyi Turned Design Thinking into Strategy
Reclaim Your Creative Confidence
About the Contributors
Index
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On
Design
Thinking
HARVARD BUSINESS REVIEW PRESS
Boston, Massachusetts
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