Chapter 10. Communications management: Getting the word out

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Communications management is about keeping everybody in the loop. Have you ever tried talking to someone in a really loud, crowded room? That’s what running a project is like if you don’t get a handle on communications. Luckily, there’s Communications Management, which is how to get everyone talking about the work that’s being done, so that they all stay on the same page. That way everyone has the information they need to resolve any issues and keep the project moving forward.

Party at the Head First Lounge!

Jeff and Charles want to launch their new Head First Lounge, so they’re going to have a party for the grand opening. They’re thinking of all of the things they need to do: the DJ, the hors d’oeuvres, the drinks, hula dancing. They need to start contacting caterers, DJs, and suppliers to make sure it all goes off without a hitch.

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But something’s not right

When Jeff called the caterer and the DJ to request everything he wanted for the party, his old staticky phone made it hard for everybody to understand what he was asking. Sometimes their taste for retro furniture can make things a little difficult.

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Brain Power

What can Jeff and Charles do to get a handle on their communication problems?

Anatomy of communication

When you communicate with your team, you need to encode your message into a phone call, a document, an IM chat, or sometimes even a different language for them to understand. Your team then decodes that message so they can get its content. If something happens to your message along the way (static on the phone line, your printer inserts garbage characters, your Internet connection is spotty, or your translation isn’t very good), then your team might not get the intended message. The kind of interference that can alter your message is called noise.

Note

When you’re talking about messages, encoding, decoding, and noise, you’re talking about a communications model.

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Get a handle on communication

Any kind of communication can have interference. The wrong person can get the message; noise can garble the transmission; you can make mistakes decoding or encoding the message. It turns out that 90% of a project manager’s job is communication, which is why there’s a whole knowledge area devoted to it. The Communications Management processes are here to help you avoid these common kinds of errors, through planning and careful tracking of stakeholder communications on your project. Just like every other knowledge group we’ve covered so far, it all starts with a plan.

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90% of a project manager’s job is communication

Communications Management makes sure everybody gets the right message at the right time.

Find out who your stakeholders are

One of the first things you need to do when you start a project is to figure out who your stakeholders are and what you need to do to keep them all in the loop. The Identify Stakeholders process is all about writing down your stakeholders’ names along with their goals, expectations, and concerns in a document called the Stakeholder Register. Most projects succeed or fail based on how well the Project Manager knows and manages stakeholder expectations. Writing them down up front will help you to come up with a strategy to help people who don’t buy into your project to see the value in what you’re doing.

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Tell everyone what’s going on

Once you have the communication plan completed, it’s time to start making sure that everybody is getting the information that they need to help your project succeed. The Distribute Information process is all about making sure that the right information makes it to the right people.

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Watch it!

Be careful about when you use different kinds of communication. Any time you need to get a message to a client or sponsor, you use formal communication. Meetings are always informal verbal, even if the meeting is to say something really important. And any project document—like a project management plan, a requirements specification, or especially a contract—is always formal written.

Get the message?

Communication is about more than just what you write and say. Your facial expressions, gestures, tone of voice, and the context you are in have a lot to do with whether or not people will understand you. Effective communication takes the way you act and sound into account. Most of the communication on your project takes place during the Distribute Information process, so you need to know how to communicate effectively. There are a important aspects to effective communication:

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Nonverbal communication means your gestures, facial expressions, and physical appearance while you are communicating your message. Imagine what Jeff and Charles would think of the caterer if he negotiated the contract for their party while wearing a chicken suit. They probably wouldn’t take him very seriously. You don’t always think about it, but the way you behave can say more than your words when you are trying to get your message across.

Note

When you’re communicating with other people, you actually do more nonverbal communication than verbal!

Paralingual communication is the tone and pitch of your voice when you’re talking to people. If you sound anxious or upset, that will have an impact on the way people take the news you are giving. You use paralingual communication all the time—it’s a really important part of how you communicate. When your tone of voice makes it clear you’re really excited about something, or if you’re speaking sarcastically, that’s paralingual communication in action.

Note

If someone has dread in his voice when he tells you about a promotion, you get a much different impression than if he’d emailed you about it.

Feedback is when you respond to communication. The best way to be sure people know you are listening to them is to give lots of feedback. Some ways of giving feedback are summarizing their main points back to them, letting them know that you agree with them, or asking questions for clarification When you give a lot of feedback to someone who is speaking, that’s called active listening.

Note

Like effective communication, effective listening is about taking everything the speaker says and does into consideration and asking questions when you don’t understand.

Note

That’s why active listening is an important part of communication.

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You do most of the project communication when you’re performing the Distribute Information process.

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More Distribute Information tools

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The tools in this process area are all about getting information from your team and making sure that the information makes it to the people who need it. As you learn more about your project, you write down decisions you make and everything you learn on the project as lessons learned, and update your Organizational Process Assets to include them.

Communication methods are the specific methods you use to distribute information to your team... and you’ve already learned about them!

Information distribution tools are how you get the information your team needs to do the job. You might have an inbox where everyone puts their status information. If it’s printed out on paper, you’re doing hard copy document distribution. You could also use electronic communication. For example, you might use email, or you could have a software application that gathers information about your project and saves it to a database so that you can make your reports. Or your company might have electronic tools for project management, like a timesheet system for tracking hours spent on a project or a budgeting system for tracking expenditures. All of those are information gathering and retrieval systems because the data they produce will be used to make decisions about your project.

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Organizational Process Asset updates

You’ve used lessons learned from all of the other projects your company has done as you’ve planned out your work. Here’s where you get a chance to give your project’s experience back to the company and to help future project managers learn from what’s happened on your project. You’ll put a lot of information into your organizational process asset library:

  • Any stakeholder notifications you send need to be kept, because they could be important later on. And if you get feedback from them, you should save that, too!

  • Project reports and presentations are really useful to refer back to if your project runs into trouble

  • Any records from your project (like memos, important emails, announcements, or other documents) need to be added and organized in your process asset library.

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One of your most important outputs...

Lessons learned are all of the corrective and preventative actions that you have had to take on your project, and anything you have learned along the way. And one of the most valuable things you’ll do for future project managers is write them down and add them to your company’s Organizational Process Asset library. That way, other people can learn from your experience.

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There are only four communication types; formal written, informal written, formal verbal, and informal verbal. For the test, you need to be able to tell which is which.

Let everyone know how the project’s going

You spend a lot of time collecting valuable information about how your projects are doing. So what do you do with it? You communicate it. And that’s what the Report Performance process is for: taking the information you gathered about how work is being done and distributing it to the stakeholders who need to make decisions about the project.

Note

Remember, the team members are all stakeholders, too—and this information is especially important to them.!

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It all starts with Work Performance Information

You create one of the most important outputs of your entire project when the team is doing the project work in Direct and Manage Execution. Work Performance Information tells you the status of each deliverable in the project, what the team’s accomplished, and all of the information you need to know in order to figure out how your project’s going. But you’re not the only one who needs this—your team members and stakeholders need to know what’s going on, so they can adjust their work and correct problems early on.

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Take a close look at the work being done

Work performance information isn’t the only information you need to figure out how the project is going. There are a whole lot of outputs from the Executing processes that you need to look at if you really want to get a clear picture of your project.

Report Performance takes the outputs from the Executing process in Distribute Information and turns them into Performance Reports and Forecasts.

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Relax

Performance reports and forecasts are a lot easier than they look—because you already know all about them!

Take a minute and flip back to Cost Control in Chapter 7. You learned how to use CPI and SPI to measure your project’s performance, and you used EAC and ETC to forecast when the project would be complete. Now you’re just taking that information and communicating it!

Now you can get the word out

Now that you’ve gathered up all the information about how the project’s being done, it’s time to get it out to the people who need it. The outputs from Report Performance shouldn’t be particularly surprising... you’re just packaging up the information you collected and turning it all into stuff that’s easy to distribute to all the stakeholders. You’ve got three outputs from the process:

Performance Reports are the most important output of the process—which shouldn’t be a surprise, since the process is called Report Performance. Your performance reports tell everyone exactly how the project is doing, and how far off it is from its time, cost, and scope baselines. These include forecasts, which are what you turn your EAC and ETC numbers into. That way, everyone has a good idea of when the project is going to finish.

Tools

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Variance Analysis

Forecasting Methods

Communication Methods

Reporting Systems

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Organizational Process Asset Updates need to be added—especially your lessons learned. There are always a lot of lessons to be learned when you’re gathering this kind of project information.

Note

Did you find a variance when you compared your forecasts against the baseline? Make sure you add that to the lessons learned!

Change requests happen when you do Report Performance. What do you do if you find out that your forecasts have your project coming in too late or over budget? You put the change request in as soon as possible. And if you need the project to change course, you’ll need to recommend corrective actions to the team.

Note

You’ve seen these change control outputs several times now. Get ready for change control.

Brain Power

Report Performance is about more than just telling people how the project is doing. It’s also about finding problems. What kind of problems are you likely to uncover when you sit down with stakeholders and put together your performance reports and forecasts?

People aren’t talking!

There’s so much information floating around on any project, and if you’re not careful it won’t get to the people who need it. That’s why so much of your job is communication—if you don’t stay on top of all of it, your project can run into some serious trouble!

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Problems

  • The caterer’s serving food that doesn’t go with the drinks or theme.

  • The DJ and the band want to set up in the same place.

  • All the guests are telling us they like different food.

  • Has anyone even talked to the neighbors about the noise?

  • Three people are bringing friends, but nobody told the caterer.

Brain Power

What’s causing all of these problems? Will better communication help?

Note

How will the outputs be used to communicate with stakeholders? Don’t forget that every team member is a stakeholder!

Count the channels of communication

How many people need to talk to each other? Well, Jeff and Charles need to talk. But what about the DJ and the band? They wanted to set up their equipment in the same place—it looks like they need to talk, too. And the bartender needs to coordinate with the caterer... Wow, this is starting to get complicated. A good project manager needs to get a handle on all this communication, because it’s really easy to lose track of it. That’s why you need to know how to count the channels of communication on any project.

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Counting communication lines the easy way

Note

Sometimes you’ll see communications channels referred to as “lines.” You might see it either way on the exam, so we’ll use both terms here to get you used to them.

It would be really easy to get overwhelmed if you tried to count all the lines of communication by hand. Luckily, there’s a really easy way to do it by using a simple formula. Take the total number of people on the project—including the project manager—and call that number n. Then all you need to do is plug that number into this simple formula:

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So, how many more lines of communication were added when three more people joined the three-person project above? You know there were three lines to start with. So now just figure out how many lines there are for 6 people:

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When you added three more people to the three-person project—that had three lines of communication—the new team has 15 lines. So you added 12 channels of communication.

You should add all of your performance reports to the Organizational Process Assets so that project managers on future projects can use them as historical information.

It’s party time!

The Head First Lounge party is a big hit! Everything came together beautifully, and Jeff and Charles are the new downtown sensation!

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Question Clinic: The Calculation Question

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Join the Head First PMP community at http://www.headfirstlabs.com/PMP You can add your Head Libs answer, and see what Head Libs other project managers came up with!

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