Chapter 5
Finding the Right Fit
Lions Don't Need to Roar

After all, the ultimate goal of all research is not objectivity, but truth.

—Helene Deutsch

Michael and I flew to Milwaukee for the first interviews: Our race to find candidates was over, but the search was still just beginning. We'd combined the “fit” and “face-to-face” interviews to save time for Carl, the Search Chair, and to complete the personal fit portion we hoped to present several dissimilar candidates. It was going to be a busy few days.

At a first interview I have a limited agenda. By this point, Michael and I have already reviewed their résumés and completed Confidential Candidate Briefs (CCBs). We've both talked with them by telephone. Each candidate had passed our preliminary screening. On paper, they're well qualified. Next I want to sell the opportunity while assessing their character.

To understand each candidate as a person we need to understand their story. At a core level, I want to understand their dominant locus of control: Is it internal or external? Listening to their story will give me strong clues. Michael sits next to me on the plane while we review the follow-up questions and decide which of us will interview which candidate while the other takes notes.

Having arrived at our hotel I immediately confirm my arrangements with the front desk manager for refreshments to be at hand for our guests, then head to our conference room to set up. As we only have one meeting today I made a mental note to try the gym and pool later.

After greeting our first guest and listening to his advice on places to go in Milwaukee, we dove right in. I always begin interviews the same, asking, “Please, take me back to when you were graduating from college or university, and take me through your career, ending with why we're sitting here today.” Then I sit back and I listen. I'm encouraged now and again because of perfunctory pauses in the candidate's story to uncover dates and times, and the names of accomplices. I will remember to use this information later, if and when I'm checking their references. Michael sits across from me, furiously writing. Soon enough, though, it'll be his turn to lead the interview and my time to scribe.

The hotel is nice and Michael's great to travel with. Perhaps it was working together for two years before joining forces, or maybe he was just that insightful—regardless, he was a natural for the business. At the end of each session we recapped what we now knew about each candidate. What were the defining moments in his or her career? How did he or she handle pressure and challenges? What types of situations seemed to bring out the best in him or her? What are his or her dominant character traits? As for raw intelligence: Is he or she book smart or street smart? I'm hoping for both, in most cases.

I always map the candidate's story against the situation he or she is facing, my client's foibles, and the new opportunity. But mostly I'm out to discover if the candidate is the master of his or her own destiny, to the extent that that's possible. Does he or she have a strong external locus of control or a strong internal locus of control? The assessment of his or her story is always about what's best for the client first, and what's also in line with the individual's wants, needs, and desires. I'm also assessing whether he or she has a strong self-concept or is completely narcissistic.

Fast forward a little. We'd been interviewing for two days now and the candidates were great, but I was still looking for a COO that was, or had been, for lack of a better term, a “shop rat.” I was hoping to meet someone who'd started on the shop floor and advanced through the ranks, taking on ever more responsibility with each promotion, but who also had “executive presence.” Our eyes were peeled for someone who had taken chances, learned from their mistakes, shared credit with others, and accepted blame when things went wrong. Humility is unexpected, but refreshing.

In the back of my mind was the story Fred had told us about emigrating from postwar Poland. He left, with his lovely bride and little else, just before the Berlin Wall was erected and the Iron Curtain descended on Eastern Europe. Fred settled in Los Angeles and began working as a maintenance engineer at a small tool-and-die company, which he eventually bought and turned into a thriving business. Fred is a character and well-loved by his employees. The soon-to-be chief operating officer needed to gain his trust and respect fast if he was to be successful and eventually transition into the CEO role. The successful candidate needed to speak Fred's language.

At the end of our time in Milwaukee I liked two candidates: Dave and Jim. Dave was a solid guy with the right experience and good leadership skills. His being less seasoned than several of the other candidates was my only reservation.

And then there was Jim.

Jim rang all the right bells during our interview for many reasons. He struck me as the “what you see is what you get” type. He wasn't trying to put on a dog-and-pony show. While Michael was afraid he didn't want it bad enough—that he wasn't going to sell himself in the interview—my view was that we hadn't yet provided enough information about the opportunity to make him jump up and down with excitement. And frankly, at this stage, I wanted a conversation with him—not a show.

The guy that Michael liked best, I hated. It happens! This candidate's education and experience were spot-on, but he moved jobs too much for my liking. He was also dressed to impress. The cut of his suit said so. His clothes were meant for the boardroom, his language laden with so many pop psychology and business buzzwords it made my eyes roll. His demeanor didn't fit on the shop floor, and he was a name-dropper—where he went to school, who he went to school with, who was a member of his country club, that kind of thing. It was all well-rehearsed and designed to impress. He kept tapping his Northwestern ring on the table as we talked, and that really annoyed the crap out of me. Other than that, though, he was perfect: He looked every bit the part of an executive, and he certainly spoke like a typical MBA grad.

Michael and I interviewed all seven candidates over two-and-a-half days, comparing notes all the while. Like barristers arguing over a case we vetted each candidate on their merits. It was clear that several of the candidates had changed jobs involuntarily, which in and of itself is insignificant as a lone event, but if it's happened more than once or twice, and for the same reason, or given the same circumstances, then you have to question whether it's a habit or character flaw. Either way, it's a problem.

In the end we eliminated four of the group of seven. As the lead ESP, I would now be responsible for moving ahead with the three remaining candidates. Going forward the interview team would now consist of just myself and Carl (the Search Chair). Mark (Haluska, the creator of the CCB whom we introduced back in Chapter 3) would continue digging for other candidates as people were eliminated, because at the end of the day people aren't products; they have free will and can stay or go as they please.

The Importance of Planning

There's no single faster way to snatch defeat from the jaws of victory than through thoughtlessness. I hope the following absolutely true story never, ever happens to you or your company:

You can't make this stuff up.

The interview went downhill quickly from there, careening toward disaster with each successive insensitive question uttered by my client. It was obvious to me the hiring manager hadn't read the in-depth report we'd provided on cultural idioms peculiar to Japan, nor was he following the carefully scripted interview guide we'd provided. I later learned the HR director had decided, on her own, to let him wing it. She was uncomfortable suggesting anything different. It was my bad for not anticipating that.

Although I had allowed this uncomfortable situation to happen, a couple important lessons weren't lost on me that day which I'll come back to later in this section. First, though, I need to explain why an old truism is absolutely critical when recruiting an executive:

You only get one opportunity to make a good first impression.

A vital component to hiring greatness is your interview plan. Yes, I said plan: From the first moment you connect with an executive your actions are under scrutiny, so it's important to present a positive image. Remember, nearly 100 percent of the time your target candidate already has a great job. They're happy and productive. There's a good chance that they don't need you or your opportunity. The type of people you want are at the top of their game and your approach will be just the latest in the previous hundreds, if not thousands, of calls to which these in-demand executives have already responded.

Without a specific plan of attack you'll quickly find most executives have a very strong “I'd rather fight than switch” muscle. While you may be resolute and willing to go the extra mile to close the deal, the object of your desire simply isn't interested. They are, however, interested in that concept we introduced in a previous chapter—the “what's in it for me” factor, or WIFM. People familiar with Toastmasters International, the public speaking organization, understand that the most reliable way to hold an audience's attention to deliver an effective message is to understand and leverage their WIFM.

If you intend to recruit world-class talent you need an awesome, WIFM-infused plan: one that exploits the latest and greatest intelligence from the eclectic disciplines of marketing, sales, project management, and human psychology. That's what you'll take away from this section of the book: a better methodology and process for talent-scouting the best executives in the world. Apply these ideas to guide your executive searches and you'll consistently locate, evaluate, and attract the precise executives you need to help your company soar.1

Before we talk about interview plans, though, I'd like to explain how spending a little “psychic cash” to put your best foot forward can help you achieve your ultimate objective of hiring greatness.

Interview Etiquette—Putting Your Best Foot Forward

Pause for a moment to consider where we are in the story: As a client, you've invested thousands of dollars to come up with a short list of candidates who can help your organization reach new heights. A Search Committee has been assembled to ensure a balanced and fair assessment of each candidate, captained by a Search Chair tasked with keeping the process moving.

Taking the above into account, and assuming that attracting the very best executive is important, it's now absolutely essential to come up with a robust and consistent interview process. The process must produce the executive hire you want and provide a positive experience to the candidates—especially if they've spent 14 hours on a plane the night before, and are now interviewing in a diametrically opposed time zone.

The “why” should be obvious. Let's focus instead on the “how.”

Conceptually, this is simple: You should treat the interview much like a first date. This is a business meeting of equals who both have much to gain. Both parties need to make a positive first impression. Your initial research may target 10, 20, or 50 or more prospective candidates. I say “prospective” because they aren't really candidates unless they agree to your interview program—they may, however, also be prospective customers who could be in a position to buy or recommend your company's product or service in the future. This is not a simple employment transaction without consequences for those companies and individuals who execute poorly.

As we've said, the candidates that firms really want have options—frequently, lots of options. So when these candidates seriously consider places they'd like to work, they'll typically rank them in their heads from best to worst. This is a game of winner take all: The candidate will go with his or her first choice, with no prizes for coming in second. But all the firms seriously considered occupy a share of the candidate's mind, and how that candidate is treated ultimately impacts the brand equity he or she assigns to the firm.

The consequences of this should be obvious because great candidates often take jobs in the same industry. They may even be the firm's future potential customers or strategic partners. So how they perceive their treatment by the firms in their consideration can positively or negatively impact their behaviors, either through word of mouth or, in some instances, choosing to work with the firm in the future.

Friend and author Timothy Keiningham, author of The Wallet Allocation Rule: Winning the Battle for Share (largely considered the gold standard in customer loyalty and customer engagement thinking), recently shared this powerful story with me:

While this is clearly an extreme example of the ripple effect of a bad interview, it serves as a stark warning. The candidates you interview will be ambassadors and, often, customers of your firm. So it's imperative to treat them in a way that will reflect positively on your brand regardless of whether or not they're offered a position with the firm.

Unfortunately, many companies fail miserably at this despite the zillions spent carefully crafting their brand. But you can avoid this fatal gaffe by simply treating every candidate the same way you might indulge the CEO of your largest corporate client. After all, in all probability you need this person as much as they need you. Now is not the time to play “Mohammed to the mountain,” as so many companies do. The company (of course) views itself as the mountain.

How you treat a prospective candidate from the second they arrive until departure will leave a lasting impression, one that will do more to help negotiate a final deal than anything else—including money. You can easily make it a positive experience. After all, letting the wrong person slip through your fingers at this point may cause irreparable damage to your company's future. It certainly did for my client I mentioned earlier, whose boorish SVP had taken the interview off-script with disastrous consequences. This client couldn't understand why the candidate—to whom my client incidentally made an offer on the spot—was now not even remotely interested in joining the firm. The following day I returned to the client's office to explain how I thought future interviews should be conducted, but the SVP's complete lack of interest in improving his interviewing skills forced me to terminate the relationship and return the retainer.

Several months later the company filled the position. Their new search firm convinced the company to hire a Korean national as president to oversee the branch offices in Japan, Korea, and Vietnam. We'll never know if the company was just oblivious to the cultural differences between the three countries, or if something larger was in play. We do know, however, that the firm's Japan revenues plummeted the following year from US$158 million to less than US$11 million. Within 18 months the firm was purchased for billions less than its former value. (The HR director moved down the street to a multibillion-dollar corporation shortly after the sale, oblivious to her part in the company's undoing.)

How to Shape a Robust Interview Process

What is a robust interviewing process? It actually starts well before the interviews ever begin and, though it can be defined in a variety of ways, some main points are listed below:

Before the Interview

First, send an itinerary to the candidate's home address by FedEx or express mail immediately after all interview plans have been arranged. Using their home address is particularly important if the individual is currently employed, since it eliminates the risk of an email being opened at work. [Fact: Most companies now (legally) monitor email for violations of no-compete agreements or to see who is loyal, who might be looking, and therefore who is next to be let go.]

  • An itinerary is always needed but is especially important if there's travel involved. In addition to covering all travel arrangements, if any, let the candidate know in advance the time, date, and venue of the meeting. In terms of actual meeting location, be cognizant about candidates being in public or high-traffic areas as employees or clients may recognize this person and compromise their confidentiality.
  • Tell candidates the name of the individual who will greet them upon their arrival, the name and title of who will conduct the interview(s), and what format the interview will take. Indicate how long the interview is likely to be and what information you'll cover. If the interview involves the Search Committee, make certain all members have a copy of the itinerary to avoid any confusion.

Second, if more than one individual will be involved with the interview, educate all members of the interview panel on how to be an ambassador for the company. Your very first meeting should be scripted, in a manner of speaking. We all think and perceive situations differently, and what one member of the team may deem acceptable may not be consistent with what other team members believe creates a welcoming atmosphere.

  • Whether the process entails a single or several interviews, one of the first things the Search Committee should agree upon is a realistic and targeted time frame in which consensus will be achieved. This is critical in the final stages of the process when you could be in danger of losing both your first and second choices for the position if assurances of timely feedback are not kept.
  • Although it's impossible to plan for every contingency, if the Search Committee will be involved with the interviews be mindful of prior commitments such as meetings, required travel, and vacation schedules. Rescheduling a “first date,” when it could have been avoided in the first place, does not bode well for an optimum first impression.
  • If the single interview or series of interviews is going to go for several hours, be sure to schedule regular breaks as nature does have a way of calling at the most inconvenient times.

Third, go over the candidate's complete résumé and CCB, if provided. As the candidate advances to meet the next level of interviewers, ask every interviewer to record their answers to the following questions:

  • What has the candidate accomplished that's relevant to the company's goals?
  • How does his or her experience meet your needs?
  • Is the candidate's story credible and convincing?

Lastly, your candidate should be promptly greeted by a member of the Search Committee or even the chairperson. Whoever is assigned to greet the candidate should also introduce them to everyone participating in the interview.

Prior to the interview, it's imperative that everyone involved has meticulously reviewed the candidate's résumé and any other materials provided such as white papers, articles, presentations, interview notes that accompany the candidates file, etc. Make certain that, as the interviews progress, you have questions prepared to address any areas that may require clarification.

Expect your ESP to brief you on the candidate's interests, concerns, and fit. Expect your consultant to identify where the candidate might be shy on relevant experience and why you should interview them. Your consultant should—at a minimum—provide you with ongoing feedback after debriefing both the candidate and interviewers. Any issues or concerns that arise must be acted upon for resolution along the way.

As part of your “sale” to candidates, you should also have other information available for them to read either there or to take home with them. It has been our experience that most executives, once past the initial meetings with recruiting staff, will already have downloaded and reviewed any publicly available news and reports such as your company's 10-K Report, 10-Q Report, 8-K, Proxy Statement, Schedule 13D, and Form 144.

What they won't have access to, but may be very interested in personally, are internal newsletters or any comparative studies you may want to share for strategic reasons. If the candidate will need to relocate, you should proactively provide the candidate with updated information from the Chamber of Commerce on the local community and housing.

A word of caution: I would think twice about hiring any executive who hasn't reviewed those company documents and financial statements in detail before their final interviews. On the candidate's part, they are about to make a multimillion-dollar investment in their career by joining your firm and I would expect them to execute proper due diligence. Failure to do so could be a sign of carelessness.

Closing the First Interview and Subsequent Interviews

Irrespective of how many interviews you hold, timely follow-up is crucial with those individuals still under consideration and even those eliminated from contention. If the Search Committee has agreed upon a target time frame to reach consensus and set follow-up interviews (as they should have done in the planning stages), there shouldn't be a problem clearly communicating when the candidates will be contacted. Of course, you must then strictly adhere to your stipulated response time frame. Not doing so shows a lack of interest or organization on your part.

During interviews, watch closely and take notes. You're not looking for perfection, but in general you want to know if the candidates are:

  • Prepared?
  • Convincing?
  • Credible?
  • Logical?
  • Compelling?

Along with how well do they:

  • Handle pressure?
  • Think on their feet?
  • Make use of the English language?

If you hired a consultant then this is his or her job. It's critical that the consultant follows through on this, since you'll have to live with the consequences. (This is all the more reason to ensure that the consultant uses a contact management system like Invenias.) Expect the ESP to send you a report detailing how each meeting was concluded with each candidate. This will help ensure that the money marketing invests in building your positive corporate image is not carelessly tarnished by the ESP forgetting to follow through with all candidates during the interview process.

The Quick and the Dead

They used to say there were just two types of people in the Old West (and by “Old West” I mean the job market): the quick and the dead. The quick knew that it came down to not only talent and ideas, but execution, while the dead thought only talent mattered—with predictable results.

“Moore's Law” predicted the raw processing and storage capacity that has made the Internet possible and taken us into an electronically connected world. Today people are connected not only to each other but also each other's knowledge. It's said that beginning in the year 2010 the cumulative codified knowledge of the world began to double every 11 hours (in 1975 it was every seven years). The insight you have at night will be outdated by daybreak. The shelf life of knowledge will soon be the same as that of a banana.

So the long-term value of specific knowledge has taken a nosedive. Knowledge is still power, but the longevity of that power has been dramatically reduced. This means that we now work in a world in which the opportunities available to us, and our organizations, are growing exponentially—and because everyone is connected to knowledge, everyone is connected to the opportunities that knowledge provides. If your company isn't pursuing the opportunities and competitive advantage contained in this exponentially growing and knowledge-based world then, rest assured, somewhere in the world one of your competitors surely is.

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Competitive advantage today lies in an organization's ability to exploit this explosion of knowledge and see the opportunities before anyone else. Those companies that can consistently do this faster than their competitors will thrive and prosper, while the others wither and die.

Back when the machine was the center of a typical organization's universe, the role of management was to surround their machines with procedures employees must do to serve the machine. But in a knowledge-based society, it's human innovation that creates competitive advantage, value, and wealth: One need look no further than Apple, Facebook, or Uber to see proof of this on a daily basis.

Today, management's job is to surround their people with an environment that gets them working and building together, an atmosphere that promotes the leveraging of the creativity and knowledge of others to constantly acquire, build, and productize new knowledge. There are three things managers and their leaders need to do, and do well, to build such an environment.

The first is to help their people believe in themselves. In today's winning organizations, the employees themselves take things to new places. They are the ones trying new things. They are the ones making mistakes, learning from these mistakes, and moving on (for example, Disney and Google). When they get stuck or go off into the weeds, the employees of these winning organizations are the first to recognize it and freely put up their hands for help. The degree to which people believe in themselves is a measure of your organization's Emotional Intelligence (EI).

The second is to build an organization where people care about each other. How can caring produce a winning bottom line? The answer was most eloquently articulated by Jean Autry, former CEO of the Publisher Group, when he said “I need to know that you care before I care to know what you know.” Caring is the basis of trust. If I know that you care about me and my success then I can trust you. If I can trust you, I can speak openly and frankly with you. If I can speak openly and frankly with you, we can solve problems together. And if we can solve problems together, we can leverage each other's creativity and knowledge to build competitive advantage (for example, Pixar and Apple). The ability of its people to trust is a measure of your organization's Relationship Intelligence (RI).

The third is to instill “common cause.” In winning organizations employees have a deep and common understanding of the organization's desired future. But not only do they understand the organization's goals and objectives, they believe in them (for example, Cisco and Starbucks). Achieving these goals is personally meaningful. The strength of attachment of your people to your desired future is a measure of your organization's Corporate Intelligence (CI).

More than ever, companies today need leaders capable of engaging a community of people with a common mission and who are willing to routinely operate at levels of peak performance. This has deep implications for whom you hire, which aptitudes and qualities you recruit, and how you lead. Skillfully combining EI, RI, and CI produces leadership equity: a situation where employees are plugged in, turned on, and in tune with your organization. When this happens, you've got the organizational equivalent of the Triple Crown of thoroughbred racing.

Increasing company value isn't just about collecting talented people, though. It's also about aligning them with the company's overall strategy—getting them to buy in and to commit to a common vision. Most importantly, it's about compelling them to work toward an idea not because you told them to, but because you've given them passionate reasons to do it. That's how organizations compete profitably in a knowledge-based economy as centers of excellence, without leaving dead bodies at every gunfight.

The Five Pillars of Success

During the course of more than 50 collective years in the executive search and recruiting business and more than 100,000 interviews, Mark and I have observed that it is far more important that a leadership candidate possess specific intangible core attributes, than just decades of industry experience.

These core attributes go far beyond mere technical skills. They are what allow some people to produce at a superhuman pace while others grow weary after eight hours. If this notion seems contrary to logic, look at the facts: Through the ages, profiles of successful high-performance people reveal that their most important competencies had little to do with skills (Carnegie/Rockefeller), training (Gates/Jobs), or work experience (Dell/Cuban), but rather with their mindset (Welch/Churchill). Indeed, we all know people who can produce a week's worth of results in a six-hour day.

Contrary to popular belief, leaders aren't born. They develop over time and perfect their skills, slowly becoming expert through experience.2 For more thinking on this read “The Making of an Expert” by K. Anders Ericsson, Michael J. Prietula, and Edward T. Cokely in the July–August 2007 Harvard Business Review.

Based on our observations, Mark, myself, and others have worked to identify a baseline of 28 core attributes we've seen in successful executives.3 These core attributes have been grouped into five categories, or “pillars of success,” as we refer to them internally (see Figure 5.1). Every executive candidate you consider should be assessed against these five pillars. Beware: From our experience, these core attributes are fully present in less than one percent of the adult population.

Image of the Five Pillars of Success. From Left to Right: Character, Intellect, Business Intelligence, Leadership, and Emotional Intelligence.

Figure 5.1 Five pillars of success.

But if you specifically design your interviews to uncover these core attributes, while holding the candidate's skills and experience as a constant, you will hire a superior executive and your team will be closer to achieving your organization's full potential. As you make your way through the interviewing process, work with your ESP and vice-president of HR to construct interview questions that assess potential candidates against these attributes.

The 28 Core Attributes

Character

  1. Integrity, honesty, credibility, and trust—What degree of integrity and credibility does the candidate have among peers, the industry, the news media, Wall Street, and investors? (Honesty and trust are binary attributes—they either have them or they don't. Watch for inconsistencies throughout the interviews, and reference check for this attribute thoroughly.)
  2. Persistence—Is the candidate an assertive individual who will execute programs to successful fruition? Is the professional highly self-motivated or an order-taker in disguise?
  3. Resiliency—Has the candidate shown, by his or her actions and deeds, that he or she has an ability to take a hit (personally or in business) and keep moving forward or does he or she fold early in a battle and hide behind “market conditions?” Listen very carefully to his or her story in the first and second interviews, and make certain they match. Examine the indicators closely because this is a pattern they'll repeat throughout their life.
  4. Personal Mindset—Does the candidate view the glass as half-empty or half-full?4
  5. Judgment Calls—Does the candidate have a track record of sound judgment calls in a variety of different business situations?
  6. Battle Scars—Does he or she have substantial management experience, and an understanding of the factors that make a business work?
  7. Naturally Inquisitive—Does he or she have a love of continuous learning? What has the candidate been interested enough in personally to follow or contribute to steadily for more than a decade?

Intellect

  1. Strategy: Market Driving—Where has the candidate shown the ability to capture and define a business strategy beyond the original product/ concept, and then garner the support of stakeholders?
  2. Enterprising Thought Process—Does the candidate think in an enterprising way? Do they come up with one hundred ideas to find the two, highly creative and strategic concepts that can propel their company to new heights, or has their ability to think been limited by rigid policies while working with other companies? Can they transfer that behavior or attitude to your organization?
  3. Problem Solving—Does the candidate have intellectual and intuitive problem-solving skills?
  4. Smart—Do they have a strong intellect, coupled with pragmatism and common sense? The candidate's personal verbal communications skills are a good indication.
  5. Analytical—Does the candidate typically look for multiple variables? When problem solving, do they often fold in concepts and attributes that make others stretch to understand the bigger picture? Do they know what they don't know? Probe for evidence they've recognized this in the past, and ask how they filled the gap.

Business Intelligence

  1. Judgment—Does the candidate have the ability to deal with novel, complex situations where there is no corporate history or industry road map?
  2. Business Knowledge—Is the candidate genuinely immersed in the guts of the business? How have they woven themselves into the fabric of the industry? Is their knowledge superficial or is it extensive enough to allow them to provide superior counsel? Likewise, are their relations with business leaders deep and meaningful or shallow and opportunistic?
  3. Cash Conscious—Does the candidate understand the critical importance of cash to emerging companies? Do they watch the dollar and time expenditures as an entrepreneur would, or simply spend and manage knowing the paycheck and benefits will come no matter what?
  4. Risk Tolerance—Does the person have the courage to meet stiff challenges? Do they assume risk comfortably, or simply play it safe?
  5. Customer Focused—Do they understand how markets work? Where have they demonstrated their ability to get appropriate products/service to your type of customer? Explore how their regular management regime reinforces this to the organization.

Leadership

  1. Commitment—Where and when has the candidate already demonstrated a built-in, unrelenting drive to succeed?
  2. Passion—Is the candidate genuinely passionate about your industry and your company? Can they identify with your “Why?” (as Simon Sinek would say).5
  3. People Skills—Does the candidate have an ability to hire and fire quickly, manage effectively, and blend together the intricate personalities and quirks of talented people? Do they always seem to be looking for talent so that when that perfect opportunity arises, the ideal candidate is already waiting in the wings?
  4. Visionary Capabilities—Does the candidate bring vision to the direction of the company? Where they have demonstrated that they have the ability to deliver ideas/programs that bring immediate value is important, but so too is their ability to plot a course for the future and influence people to follow.
  5. Proactive—Does the candidate's approach to their responsibilities embody a forward-thinking, proactive mindset or simply the aim to hide behind his or her title, reacting to situations if and when necessary?
  6. Entrepreneurial/Intrapreneurial—Does the candidate watch dollar and time expenditures like an entrepreneur, just as if he/she owned the company?
  7. Focus on Results—Has the candidate demonstrated an ability to recruit a quality subordinate team, to generate high levels of performance from team members, and get them to work together?

Emotional Intelligence

  1. Self-Concept—Is the candidate's self-concept healthy and strong enough to navigate treacherous waters intuitively, as well as develop and motivate staff as though the staff developed the ideas themselves?6
  2. Culture—Does the candidate by dint of personal style and experience establish a core philosophy of operation (a value set) and organizational culture that will promote the desired results?
  3. Empathy—Does the candidate have the ability to connect with employees and customers?
  4. Commitment—Is there a demonstrated willingness to make a substantial personal commitment of time to the people in the business?

Emotional intelligence is critical to success in an executive role today. More than ever before, the command and control structures and authoritarian dictates of management have little effect on knowledge workers other than to point them toward greener pastures with more enlightened leadership. For this reason, we strongly suggest you incorporate EI assessments in your hiring practices. For example, when we've narrowed a search field to three candidates or less, we request they each complete an EQ-I assessment (see Figure 5.2).

Image of BarOn EQ-I Leadership assessment.

Figure 5.2 EQ-I assessment.

At Perry-Martel we've used the BarOn EQ-I Leadership Report7 for more than a decade. This report examines EQ-I results as they relate to leadership skills. The report's results can be used for the general assessment of leadership strengths and weaknesses to assist in leadership selection, placement, and development decisions. It's important to note that weaknesses may contribute to ineffective leadership, and even derailment. The assessment is applicable to most levels and functions of leadership, be they at the executive, management, or operational levels. Empirical research (based in part on leadership theory) while developing the report involving thousands of leaders worldwide demonstrated that effective leadership must embrace the organization's culture, which includes both people and processes.

Creating behavioral interview questions to assess the candidate's attributes in these areas is something your HR people can help with and an expertise they'll be happy to demonstrate. But it's important to note that this type of interview isn't a replacement for the EQ-I assessment. Rather, they complement each other. Ultimately the assessment can be used to validate your references, thus providing an extra layer of reassurance.

Four Common Failures to Avoid

Have you heard the term “empty suit”? It describes an executive who doesn't know what he or she is doing, and Enron wasn't the first and won't be the last company to fall victim to this virus. For this reason it's important to be aware of the superficial evaluation factors most likely to affect your perception of a candidate. Thankfully, a fair amount of research has been done on what encourages interviewers to hire the candidates they do. We've reviewed these factors extensively in all three editions of Guerrilla Marketing for Job Hunters, and have gone to great lengths to teach job hunters how to leverage that knowledge.

Let me expound on these superficial evaluation factors by recapping a study highlighted in Work Rules! Insights from Inside Google to Transform How You Live and Lead by Laszlo Bock, senior vice-president of people operations at Google. The book contains insight that should be noted by even the casual interviewer. Bock discusses the implications of snap hiring decisions based on first impressions, concluding that typical interviews are a waste of time because 99.4 percent of the time is spent trying to confirm whatever impression the interviewer formed in the first 10 seconds.8

Bock then reviews a study by Frank Schmidt and John Hunter published in the 1998 Psychological Bulletin of the American Psychological Association,9 examining the metadata of 85 years of research on how well assessments actually predict performance. They examined 19 different assessment techniques and found that typical, unstructured job interviews were pretty bad at predicting how someone would perform once hired.

The most interesting finding, for me, was the confirmation that:

  • Unstructured interviews could explain only 14 percent of an employee's performance;
  • Reference checks explain 7 percent;
  • Years of experience 3 percent; and
  • The best predictor was giving the candidate a job-related task to complete, at 29 percent.10

We'll show you how to use this knowledge to your advantage later in this section, when we detail how you take your finalist candidates for a “test drive.” First, though, I want to point out a few typical land mines.

Here are the four common failures to avoid: Bear in mind that there are always exceptions, but it's wise to stay on high alert. Whenever Mark and I “fall in love” with a candidate we force ourselves to take a healthy step back and figure out why we feel so strongly. This is to ensure we're not being biased by the following prejudices:

  1. Charm—Outward personality is never an accurate predictor of success in any role—we'll discuss the Bernie Madoffs of the world later in the book. Probe for substance, and ignore the width of the candidate's smile. Many of the most successful leaders we have met would best be described as “detached.”
  2. Industry Experience—Depending on the size of the company and its growth stage, sophisticated knowledge of your product may not be critical. Make your decision on the basis of a broad range of factors, not only on industry experience. Product knowledge can be bought (in a VP of product management, for example), whereas baseline success characteristics cannot. You either have them or you don't.
  3. Pedigree—Prestigious school credentials are nice to have. They may even come with a built-in network, but that won't guarantee success. Keep the candidate's credentials in proper context and vet them fully before making an offer. If you need B-school contacts, consider adding them at the board level or form an advisory group or panel of experts. Look at what may already be available through LinkedIn's Groups.
  4. “Golden Boy” references—By this we mean references from people who have worked indirectly or consulted for a candidate but didn't directly work for or with them. If a reference can't say “I remember when they did…,” discount their flattery heavily. One easy way to double-check this in advance may be through the candidate's LinkedIn recommendations section, if they have one. If you use a Boolean search to query it from inside Google while you're not logged in to LinkedIn, they will not know you have done so (as of this date July 5, 2015).

Bottom line: Interviews are artificial situations, at best. Like professional athletes, interviewees must be at their best for only a short period of time to win the interview game. The objective for the candidate is to get the offer. For you, however, it is to get the facts. Many people who sing in the shower believe they have talent, and inevitably some of those same people only discover the truth auditioning for shows like America's Got Talent. A little embarrassing, but no harm done. The same can't be said for your cost of hiring the wrong executive.

A Progressive Two-Stage Interview Process

Some worry a rigorous interview process (Figure 5.3) will somehow disengage a desired candidate, but we've found the reverse to be true. Fear not: A rigorous process matching the ideal candidate to the ideal role serves everyone's best interests. Great hires are planned in a manner that provides your company a comprehensive platform to acquire and assess information on exceptional candidates, which helps map their leadership capabilities to your organization's culture and projected future requirements while maintaining the highest level of accuracy, quality, and confidentiality.

Image of a robust interview process. Nine vertcial rectangular blocks are arranged according to their sizes (from small to big in left to right direction)  and shaded. There is a gap between blocks 4 and 5 and a silhouette of a person is shown jumping mid-air right above the gap.

Figure 5.3 Hiring Greatness interview process.

As previously mentioned, our success rate exceeds the industry norm by a substantial margin. We attribute part of our success to the intelligence our research staff gathers from industry clients and candidates through each executive search. We stand on the shoulders of giants, learning from everyone and everything we can. Since there are no formal educational requirements to become an ESP, nor diehard methodology guides to learn from, we've freely incorporated knowledge from a variety of disciplines including sales, marketing, psychology, and operations—not just human resources—into our executive recruitment processes. We're continuous learners out of both choice and necessity: Drawing from the experience of recognized leaders in the aforementioned fields keeps our success rate high and helps us stay ahead of trends.

The two-stage process we use is as follows:

  • Stage I:
    • Benchmark interview
    • Initial contact
    • Screening interview and confidential candidate brief
  • Stage II:
    • Face-to-face interview with two recruiters
    • Interview with the Search Chair
    • Interview with Search Chair and ultimate hiring authority (client)
    • Interview with peers and direct reports
    • Finalist candidate presentation and meeting with client

We're well aware that what follows describes a rigorous, formal approach to interviewing. But you'll find we advocate for a mix of formal and informal meetings with candidates who make the short list. Formal interviews lend themselves to canned responses, can be practiced, and may gloss over important social behavior. For these reasons we structure informal interview moments with hiring managers and during peer interviews.

Informal meetings, on the other hand, may favor candidates who are spontaneous or charismatic but not as thoughtful and may adversely influence your decision because they're likeable. Combining the two types of interviews and scripting behavioral and situational questions into discussions always yields more useful information, in our experience.

Yes, this is hard work. It's complex, which is why not everyone will follow it. Many will take shortcuts. But once you begin to interview this way the process begins to feel natural very quickly. And it's so worth it!

Beyond the Obvious: What We Look For

Executive interviews are different from those you'd perform at more junior levels, partially because there's more at stake in the outcome but also because well-crafted questions looking for predefined answers provide only part of the picture. Generally speaking, by the time a person becomes an executive, they've already proven they're highly proficient in answering traditional interview questions.

You hire greatness by first understanding who they are, their predominant leadership style, and their adaptability to adapt to your specific culture. Experience, knowledge, and track record are critical aspects of the selection process, but we can't stress enough the importance of evaluating the candidate's personal qualities. These are critical to ensure a cultural fit within your organization.

Outstanding Key Leadership Attributes to Watch For

All key leadership roles require individuals who can develop a plan, then assemble and lead a team to execute it. Our focus during the interview and evaluation process will be to find those select few candidates who are and have been successful within the framework of the client assignment.

Work Ethic, Enthusiasm, Drive, and Intensity

Leaders have a resiliency that pushes them to persevere, regardless of the task. The best leaders are adept at creating a deep level of trust with employees and stakeholders at all levels. They have a superior work ethic, extraordinary stamina, and the ability to create an energy-charged, enthusiastic work environment. Ultimately, they enjoy doing whatever it takes to get the job done.

Adaptability

At the executive level you're obviously looking for someone with a high level of raw intelligence balanced by well-developed emotional intelligence. In today's hyper-paced global environment you're also looking for those who can use their intellectual capacity to make quick, solid business decisions in tough competitive environments often without having all the details, so intuition is also important.

Passion

There comes a time in the process when the right candidate—your next great hire—develops a passion for the challenge and opportunity, and without prompting can articulate very quickly how they see their contribution making a difference. Watch closely to see how their perception of the opportunity evolves over the course of the interviews, because you'll pick up clues about what's important to them, which you can later use to close an offer and hire them.

Why Executive Interviews Are Different

Let's be clear: From the very first call, you're courting the candidate. It's essential in today's competitive recruiting environment that the candidate you “awaken” stays focused on your opportunity. It's not enough to find them and engage their idle interest. You need to make the position hugely attractive, addressing their “what's in it for me” (WIFM) curiosity with the opportunity. You need to closely couple your selling of the opportunity with an equally pragmatic approach to the underlying HR issues surrounding the position.

The Timing and Personal Characteristics Are Different

When interviewing someone for a key leadership role the interview takes longer than traditional interviews. It's a courtship process in the truest sense of the term, which requires you to pay attention to subtleties that reflect on the candidate's intent and authenticity. When we conduct an executive search, we spend a large amount of time getting to know the individuals as human beings, learning what drives them, and probing specific experiences and accomplishments. This allows us to find our preferred candidates who have a high level of honesty and integrity. It's imperative that the individual is a well-principled person: someone your people will trust and who shares values with the executive team.

The Energy Is Different

It is imperative that the candidate has the ability to create excitement as well as enthusiasm, and engage employees and stakeholders. To a great extent their ability to achieve ambitious goals hinges on their personal passion, energy, drive, and commitment around a shared vision. This is the most difficult quality to evaluate in the interview process. We're looking for candidates whose passion rises when they recount their successes, and who exude passion when telling the story. You can see a level of excitement and enthusiasm as they detail the who, what, where, when, why, and how of their accomplishments in the role. You can typically sense they're ready to do it again. We often hear this referred to as “fire in the belly,” so watch for it and ensure it's genuine.

The Investigation Is More Intense

We focus on details when candidates talk about what they've accomplished: We probe to learn how things actually got done, because during the boom years in the 1990s many underwhelming executives were simply in the right place at the right time. If a candidate is unable to describe—in detail—significant technical events they were part of, they probably weren't the real architect but instead benefited from the “halo effect.” As one of my favorite clients once remarked early in my career, “Even a blind squirrel finds an acorn now and again.”

The Business Drivers Are Personal

We're also looking for candidates seeking a career progression with increasing levels of responsibility. Leaders are usually recognized early in their careers and are continually given more responsible positions. They rarely sit idle in their careers. How an executive advanced during the period 2000 to 2010 may tell a different story, and may expose a level of resiliency you'll appreciate—or a fatal flaw you can't live with.

Why You Always Conduct Face-to-Face Interviews in Pairs

When interviewing executive candidates you should do so in pairs. The risk of rejecting the correct person because of a personal bias is high. We all have biases and beliefs, even those we're not fully aware of, that may guide our decisions even if they have no bearing on a candidate's ability to perform the job. The average interviewer isn't trained to look past a candidate's veneer to examine the talent rather than the presentation, so the risk of passing on a viable candidate when interviewing alone is very high. Why risk it? Personal biases are another major reason we use the Confidential Candidate Brief (CCB) as our first real connection with potential candidates. The CCB is an impartial intermediary, blind to gender, age, race, sex, and other biases.

As a pair, one interviewer asks the majority of the questions while the other records responses, keeps the interview on track, and on time. The record-keeping interviewer is also responsible for posing follow-up questions if a candidate's answer isn't complete. Interviewing in this fashion facilitates an unbiased assessment of the candidate immediately after the fact.

Face-to-Face Interview with Two Recruiters

This is essentially the “candidate's story 2.0.” The interview is longer and conducted by two ESPs at the same time.

Objective: compare the accomplishments, experience, and skills outlined in the candidate's CCB to the Position Profile and look for inconsistencies.

  1. Assess communication skills.
  2. Judge “fit” as per the Benchmark Interview.
  3. Assess “executive presence.”
  4. Do a deep dive on leadership style and assess adaptability.
  5. If interested at the interview's conclusion, confirm the candidate's interest in:
    1. Proceeding to the next interview with the Search Chair;
    2. The role as currently as spec'd out, if offered; and
    3. Any outstanding questions.

The First Hour

I always ask candidates if they have any questions for me before we begin. If they do, I answer them truthfully to the best of my abilities and defer the ones I cannot answer to a follow-up call after I get the answer(s) they're seeking. Then I begin with “I'd appreciate it—if you wouldn't mind—taking me through your career again like you already did, but allowing me to ask you questions this time along the way. So, take me back to when you were first getting out of college or university and roll through your career up to now.”

The questions on my mind at this point are more focused on his or her contribution, leadership, adaptability, and personal style or “fit.” I ask probing questions as the candidate tells his or her story and my recruiting partner takes notes. I'm looking to confirm the story and details they first told me during the recruiting and screening call. I ask a lot of follow-on questions like the ones below, and when we get to the most recent 10-year period in their career I dig deep for project specifics I can't find out about from looking at who they may have worked with on their LinkedIn profile.

In the CCB we asked two questions specifically, which I follow-up on as we go through their story again:

  1. They were asked in the CCB, “What are your biggest accomplishments?” Most people answer relative to the role but I'm also interested in what they do outside of work. So if all their accomplishments are work-related, I'll query them about their “other” life as they take me on their journey of discovery. I want to understand how they establish goals and face adversity, because personal sacrifices can tell a lot about a person's character.
  2. They were asked in the CCB, “What is the one thing you would change about the company if you could?” I can quickly peg a candidate's work personality if they immediately start listing their dislikes and the list is longer than a few, and if the list remains the same or very similar when they talk about other places they worked. At the very least you need to consider if the same conditions apply in the role you're recruiting for. Remember: Skills and experience are a given at this point. It's mostly about culture and “fit” now, and I'm looking for thoughtful answers and patterns of behavior at this time.

While this is our first face-to-face interview, the tone of our meeting needs to induce a normal business conversation. It's certainly not an interrogation and should never be construed as such. In this meeting we're seriously courting the candidate and, in turn, he or she is interested in the role as it relates to advancing his or her career.

As the candidate takes me along his or her career journey I press them for transparency. By asking these five questions, I get greater clarity:

  1. How did you discover the job opening?
  2. Why did you want the job?
  3. What did you learn?
  4. What did you accomplish?
  5. Why did you leave?

The nuts and bolts of what you're looking for differs with every project, but in general here's what you should be listening to understand:

  1. How did you find out about the job? Posted jobs are still where most people find out about new opportunities including: job boards, company websites, LinkedIn, and other social media sites, so that's certainly not a red flag. However, any candidate who's not being “found” for opportunities probably doesn't have the level of skill and experience that would have their accomplishments talked about by others as you should expect. Great leaders are talked about. The type of person you are after started early in his or her career to build a reputation for results that would naturally attract other opportunities without having to expend much effort. Some are the embodiment of living legends. Other leaders will have gone out of their way to draft them on to their teams. A consistent history of “being hunted” is what you look for.
  2. Why did you want the job? Top performers can articulate why they wanted a particular job or took a lateral promotion. They have a plan and they're open to opportunities that advance it. The best are often given near-impossible tasks early and often in their career to hone their skills for advancement. Titles and money are secondary measures of success for these types of people. They know the kind of environment they'll excel in, but have also adapted well to new situations and continued to flourish. They understand what motivates and challenges them. Not only can they describe it, they actively seek it. They're likely to perform well in your role if the other factors all line up and the fit is good.
  3. What did you learn in that role? Were they successful or did they fail? Do they accept blame for a failure or blame everyone but themselves? In either case, what were the lessons and how did they apply them in future situations? Does it translate directly to your requirements? If not, ask questions designed to ascertain how this person learns. Even more importantly, ask if they're committed to a personal continuous learning program.
  4. What did you accomplish and why was this important? This is a very telling question because the natural thing for most people is to take credit for saving the entire world single-handedly, without a team of some type. It's possible he or she did, and if so just move on to another accomplishment because you're trying to assess their innate leadership style and management skills. It's awfully difficult to build winning teams consistently unless you share the credit and encourage others. Narcissistic, command-and-control czars generally reveal themselves at this point in the process. These types are to be avoided at all costs—unless the role specifically calls for it, but few opportunities at healthy organizations do.
    1. You also want to determine if their accomplishments grew in size and complexity? How do they build their teams and alliances? What risks do they take? How high are the stakes? Highly matrixed organizations require well-developed persuasion skills to move even the smallest program forward. The more complicated the professional environment they're being recruited into, the more refined these skills have to be.
  5. Why did you leave? Good people leave for better opportunities and more money. You're not looking for a saint, but people also leave because an employer is too demanding. Or the company has gone in a different direction. Or (the biggest reason) the employee doesn't get along with his or her boss or co-workers. When that's the case, don't be judgmental. Resist the temptation to ask for details. Pause for a long few seconds and give the candidate the opportunity to explain—if they choose to do so at that time. In the process, many candidates will describe issues with management or disagreements with other employees.

Follow-up on patterns that concern you. Some people don't ever take ownership and always see situations as someone else's problem. Even at the executive level, some people have consistently had problems with their bosses, which means they'll also likely have issues with the new boss if they're hired into the role.

The Second Hour

Interviewer Questions

At this point I have the candidate's CCB and résumé in front of me and I've already compared it to their LinkedIn Profile, if they have one. After the candidate goes through their story in detail again, and your interview partner has taken copious notes, it's your time to fill in some much-needed details that were probably glossed over but are critically important. Since I care more about the candidate's recent experience—roughly the last 10 years—I usually start with their current job and work backwards. That way I can dig deep into recent history and compress the discussion of older jobs if time runs short.

Next it's time to fact check for accuracy. I dig into their background for clarification wherever it's needed. I expect 100 percent consistency with the information on all fronts, but approximately 40 percent of the time there are small inconsistencies and 20 percent of the time there are large ones. If appropriate, I'll call them out by using a punctuated pause in the conversation. It quickly becomes obvious whether the candidate intended to be deceptive. Several times I've discovered seemingly unimportant stuff that has led to my ending any further discussions.

I always start my detailed fact checking by first covering the basics. This ensures the details don't come back and bite you, along with establishing some check points for the reference calls to come.

Next, in rapid succession I verify each former employer: start and end date, reporting hierarchy, team members, and accomplishments. If they've had many titles in one organization, I confirm them all and look to see if each new role was a promotion or advancement of some strategic nature. During this stage, I'm intensely probing for more information around things like:

Behind the Scenes

Once the right candidate has been identified, has demonstrated a strong interest in the position, and you are considering taking them further in the process, one of the most critical stages of the search begins—the close. You need to confirm the candidate's interest and confirm the candidate will accept your position after every interview.

There are many things that can derail a search, but the single most frustrating is to find your selected candidate has become a reluctant bride at the end of the courtship. Make continuous feedback, which should be forthcoming from the Search Chair, a priority. Continue to seek the candidate's counsel at each juncture. Be quick to address all issues the candidate may have—no matter how trifling you may consider them—right up to the day the candidate actually starts.

The Search Chair Interview

This is the first interview the Search Chair will do following the benchmark interview. The Search Chair interview is done with the Search Chair and one ESP, generally the project lead.

Objective

  • Assess communication skills and executive presence.
  • Do a deep dive on their leadership style.
  • Assess the candidate's adaptability.
  • If you're still interested in the person as a candidate for the position at the interview's conclusion you must confirm the candidate's interest in:
    • Proceeding to the next interview with the ultimate hiring authority (in this case Fred), Search Chair, and ESP;
    • Accepting the role as it currently is spec'd out if offered; and
    • Any outstanding issues like relocation, financial handcuffs, spousal, and family special issues.

Yes, you need to sell throughout the entire interview process. But you need not do all the talking all the time— and if you do talk more than the candidate, you'll waste the opportunity to assess them against your needs. Instead, be cordial at every turn but strive to have the candidate do 80 percent of the talking. That 80/20 rule of their talking to your listening allows a skilled interviewer to understand the capabilities and shortcomings of the candidate and develop a purposeful, evidence-supported report.

The first meeting between the Search Chair and each candidate is designed to assess the candidate's suitability for the role, and his or her advancement in the interview process. By the time the Search Chair and candidate meet, the former will know a great deal about the candidate's background. Besides weekly updates from the ESP, the Search Chair will have received and reviewed the candidate's CCB, résumé, and interim reports from the candidate's previous face-to-face meeting with the two recruiters. The interim candidate assessment report should describe in detail how this candidate's background and experience match the needs described in the position profile. This meeting should last two to three hours with appropriate breaks.

After welcoming the candidate and thanking them for investing time to meet with the Search Chair, the ESP will confirm the candidate's interest and ask if they have any questions before the formal interview begins. The ESP will lead off the meeting by asking the candidate the same initial question asked when he first met with both ESPs, with a small significant change: “(Name of the candidate), can you spend ten to fifteen minutes now and take us through your career from when you're getting out of college or university and take me through your career—in 10 to 15 minutes.” The time limit is shorter. We do this so that:

  • The Search Chair can understand the candidate's background and progression beyond what may be detailed in the résumé and CCB;
  • The ESP, who's listened to the candidate's story three times now, can check it for consistency; and
  • It may also provide insight into the depth of interest the candidate has in the role. If he or she draws analogies from past experience or offers personal insights unprompted that's a good sign s/he's thought seriously about the role and can see accepting it if offered.

Following this discussion the Search Chair takes over from the ESP and dives in to the candidate's background with prepared questions, which initially focus on two primary areas of most concern at this juncture: the candidate's ability to deliver the desired outcomes expected from the role and their interpersonal skills.

To help assess the candidate's ability to deliver the desired outcomes, the Search Chair should drill down on one or two of the accomplishments the candidate detailed in the CCB. It's generally a good idea to ask for one or two business examples and one from their personal lives, because work-related accomplishments often require a team while non-business success is typically a solitary activity.

Listen carefully while the candidate speaks and don't interrupt except for clarification, if necessary. The ESP should take copious notes to compare with the Search Chair later. What can you glean from the language he or she uses to tell the story? Is he or she a team player, team leader, or both? Does he or she seem to gravitate toward one exclusively? Or is he or she a lone wolf? Compare that with how the department or organization he or she is about to lead functions—will his or her style work with your culture? Do the examples show that he or she has the ability to adapt to situations?

Now the Search Chair should ask for an example of where everything didn't go as planned. How does he or she explain it? Does he or she take responsibility, or does he or she try to shift blame on someone else? Is he or she quick to throw someone or another department under the bus? If he or she continuously revels in his or her own glory and blames others through his or her stories, you won't know to kick the ESP under the table until you ask him or her to take you through how he or she defines success.

To do this, simply ask these four questions and don't interrupt the candidate while he or she is speaking:

  1. “How do you define success?” This tells you what he or she values and how he or she measures success.
  2. “Do you believe that you have been successful?” That's a fairly general question, so it isn't unusual to receive back as “yes and no.” That gives you an opportunity to drill down and get specifics.
  3. “Did you succeed in achieving your performance objectives this year?”
  4. “What specifically did you do?”

Successful people set specific goals. The acronym “SMART” is widely used and well-known, and the first letter, “S” stands for “specific.”11 Successful people make sure their goals are:

  • Specific, clear, and understandable.
  • Measurable, verifiable, and results-oriented.
  • Attainable.
  • Relevant to the mission.
  • Time-bound with a schedule and milestones.

Next you want to ask similar questions that reveal insight into the candidate's leadership style, interpersonal skills, and goal setting for his or her organization. These three questions should be asked by the Search Chair at this point:

  1. Flexibility/Adaptability—“According to Peter Senge, the one single thing a learning organization does well is to help people embrace change. Convince me/us that you are an effective change agent by describing an experience or experiences from your past.”
  2. Interpersonal effectiveness—“Tell me about a specific time when staff reductions required restructuring of the workload. How did you do the restructuring? Who specifically did you involve? How did you involve them? Why did you involve those whom you did?”
  3. Organizational stewardship—“Tell me specifically what you have done to create an atmosphere of trust and empowerment within your sphere of influence. What tangible results have you seen from your efforts?”

The last questions the Search Chair should ask before turning the conversation over to the candidate are about his or her personal goals.

That sequence of questions will take you two hours to get through in a meaningful way. The 45 minutes to next hour should be devoted to answering the candidate's questions. Following that, the Search Chair ends the session with two questions:

  1. Why do you think you're a good fit for this opportunity?
  2. What's your plan for making our organization better?

Note the candidate's reasoning and thought process. Write down his or her responses because you're going to want to compare them should the candidate meet the ultimate hiring authority. Throughout the meeting the ESP should take notes to later fact check.

Behind the Scenes

After each candidate is interviewed, the ESP and Search Chair share perceptions of how closely the candidate's experience fits the role and discuss at length the person's fit with the executive team. If either the ESP or the Search Chair has concerns or wants more background information on the candidate, this is noted for action by the ESP later. Using a specialized CRM program like Invenias, which is made specifically for the needs of ESPs and their clients, makes record-keeping painless.

If the candidate is going to be encouraged to continue in the process and meet the ultimate hiring authority, the ESP will begin informal referencing and fact checking. ZoomInfo can be useful in this regard because you can quickly discover who has worked with this candidate in the past. You can also use LinkedIn for the same purpose. Invenias is helpful at this point as well because it allows you to easily see who else you know who may know the candidate for potential pre-referencing. With Invenias you can start to build a reference list of people you want to talk to. Leveraging Invenias' search and import function will permit you to search LinkedIn and ZoomInfo.com if you have accounts. LinkedIn is also a good quick way to see who is related to whom, and how, for potential referencing purposes later.

Confirm the candidate's interest and pre-commit the candidate to accept the position again. Discuss compensation at length, including any golden handcuffs in effect. Finally, discuss counteroffers and understand what type of counteroffer they would accept from their current employer to stay.

The Ultimate Hiring Authority's Interview

Interview Time: 1.5 to 3 Hours

This is the first interview with the ultimate hiring authority, but it may include others depending on circumstances. This interview is done with the ultimate hiring authority, the Search Chair, and the lead ESP as scribe. The ESP may be asked to design the base interview questions. Naturally, the ultimate hiring authority will have received, read, and questioned wherever necessary all correspondence and reports provided by the ESP and Search Chair.

Objective:

  • Validate the Search Chair and ESP assessment.
  • Do a deep dive on the candidate's leadership style.
  • Assess the candidate's fit and personal style—can I work with this individual? Do I like him or her?
  • If you're still interested in the person as a candidate for the position at the interview's conclusion, the hiring executive must confirm the candidate's sincere interest in:
    1. Proceeding to the next interview with a group of his or her peers and the board, and
    2. Accepting the role as it currently is spec'd out if offered.

By the time a candidate first steps in front of the ultimate hiring authority, his or her skills, experience, and “fit” will have been systematically vetted by a trusted board member and two ESPs. The candidate was approached and invited to assess the opportunity because they're known to be the best of the best in their industry. They weren't looking for a job yet have endured a succession of multi-hour interviews. The Search Chair and ESP have documented why they believe that candidate is the right hire. But it's the hiring authority that has to work with them day-in and day-out.

It's a great convenience for the CEO to hand off the preliminary work of locating, identifying, and evaluating a new hire, but now it's time to step up and take responsibility for making the final call. He or she has to be willing to look the candidate(s) straight in the eye, ask some tough questions, and do a gut check before passing them through to the Search Committee.

Yes, I said gut check! I can hear the wailing and gnashing of teeth now from millions of well-meaning HR professionals—and they're 100 percent correct that “gut instinct” is unreliable and should never be used in an interview in the case of a young and uninitiated manager. But I encourage executives with 20 or more years of experience to listen to their guts. As Malcolm Gladwell points out in Blink: The Power of Thinking without Thinking, instinct is seldom wrong. A gut check is required.

Let me explain why following the rigorous process Mark and I outline can help you mitigate the risk of a bad hire:

  • The functional spec meets the needs of the business plan.
  • The candidates are already known to be outstanding. They are not looking for a new job nor are they between opportunities. They've been systematically courted for months by professionals specifically for your role. At times, these candidates may be the result of years of cultivating a strong business relationship with these people on the part of the ESP.
  • Your Search Chair is a board member and is on your side. He or she has the organization's best interests at the forefront. His or her reputation is seriously on the line and they will use every means possible to ensure the best executive recommendations.
  • The executive search firm has skin in the game, and more than a passing interest in getting it right. Now is when it pays big dividends for your business-savvy HR exec to have convinced the executive search firm to warranty its recommended hire for one full year.

Speaking from experience, I can assure you that every ESP in the world understands how hard it is to do a search correctly the first time. No one wants to have to redo a search from scratch. Beyond the public humiliation, their time has been lost and there may also be a financial cost to them personally.

After reviewing the notes provided by the Search Chair and ESP, the ultimate hiring authority's focus during this initial meeting is to continue asking the hard questions to help determine the individual's fit with this team. Great executives are a lot like Super Bowl head coaches and are always measuring their bench strength against the other guy's team—and they're always looking for talent to shore up their weaknesses. Their job right now is to decide if the executive being presented can execute the playbook as part of that team.

At this juncture the search chair should lead the discussion toward the candidate's systems thinking and creative thinking abilities. The ESP should take notes while the ultimate hiring authority explores the candidate's thinking patterns, by asking probing questions such as:

Executives typically have healthy egos, but since today's successful work dynamic requires teamwork the traditional command-and-control structures don't work with today's knowledge workers. It is vital to gut check the candidate's innate leadership qualities, which include a review of their level of self-awareness, candor, flexibility, and genuine humility when leading a team. The Veterans Administration (VA) (of all places) provides a good example of how to steer the discussion in such a direction:

How the candidate responds to this question will help uncover any narcissistic tendencies that would interfere with their ability to get the job done.

This meeting should last two to three hours with appropriate breaks. The meeting could lead to a private dinner with just the ultimate hiring authority and the candidate.

Behind the Scenes

This is a crucial meeting. By the time the candidate and the ultimate hiring authority meet, the latter will have received and reviewed the candidate's résumé, confidential candidate brief, and notes on all previous meetings with the Search Chair and ESP. At this stage the ESP may have lightly referenced the candidate as well. The ultimate hiring authority may also know people familiar with the candidate, and whether or not these individuals are approached for information needs to be discussed between the ultimate hiring authority, Search Chair and ESP. Confidentiality must be maintained or you run the risk of losing the candidate.

All compensation-related issues need to be confirmed before going forward. Discuss with the candidate the need for references, including who they would use and why should the job be offered to them. Don't leave the discussion of referencing any longer. If there are issues the candidate doesn't want you to know about, whom he or she chooses as references may bring them to light sooner rather than later.

The Search Committee Interview

This is the interview with the Search Committee, and is done without the ultimate hiring authority. The Search Chair and lead ESP are both present. The ESP may be asked to design the base interview questions for each of the Search Committee members and/or review all questions to be asked, mostly so there's no unnecessary duplication of questions. Naturally, the Search Committee members will have received, read, and questioned wherever necessary all correspondence and reports provided by the ESP and Search Chair. THEY DO NOT KNOW THE RESULTS OF THE ULTIMATE HIRING AUTHORITY'S INTERVIEW.

Interview Time: 3 to 4 hours

Objective:

  1. Confirm the candidate's fit;
  2. Select and close the candidate on the role.

Note: This is not a perfunctory “meet and greet.” It is make or break time.

The search is drawing to a successful conclusion. The ESP has culled a long list of more than 100 prospective candidates to a short list of 20. Through five successive interview stages the field has been pared down to two outstanding executives who the ultimate hiring authority feels would be excellent additions to the team. It's now the Search Committee's task to interview and help select the executive who can best accomplish what the organization's business plan expects from the role.

By this stage in the interview process the Search Committee members will have been fed a steady diet of impressions about all candidates after each successive interview, but they may not have heard any feedback from the ultimate hiring authority. If this is the case, the Search Chair should convene a meeting with the selection committee as a precursor to the final interviews with the short-list candidates. This meeting will provide the final opportunity for vetting the candidate.

Prior to the meeting, the Search Chair should courier a consolidated package of information to each Search Committee member's home that should include a) an itinerary for the meeting, b) the candidate's résumé, c) the CCB, and d) any anecdotal notes the Search Chair and ESP deem appropriate.

The best interview outcomes occur when the Search Committee receives advanced training from the ESP or chair on effective interview techniques. Training includes tactical coaching for each interviewer and developing ongoing feedback mechanisms that facilitate real-time sharing of insight and impressions with other Search Committee members throughout the process. The Search Chair should meet with the Search Committee to pose this question to the group:

  • Given what we know about the candidate and what we need to achieve by staffing this role, what else do we want to discover about the candidate personally and professionally that we don't already know?

The answers to the foregoing question will then drive the executive search stakeholders, including the ESP, to draft a series of questions to complete the collective due diligence and prepare for the final Search Committee interview with the short-list candidates. Each Search Committee member will be assigned a question to ask the candidates while the other committee members take notes. This is a standard approach for the board and Search Committee interviews. The candidates will expect it and will come well prepared for the Search Committee interviews.

The most productive Search Committee interviews are structured, planned in advance, and executed with rigor. Typically, the Search Chair opens the meeting and introduces the candidate. The Search Committee has the full report on the candidate from the ESP through the Search Chair. They all meet the candidate and pose one of the relevant questions designed to complete the vetting process.

The objective is twofold: conduct a formal interview to find something the ESP, Search Chair, and ultimate hiring authority might have missed, and to also conduct an informal interview over lunch to expedite bonding and buy-in. The bonding aspect is a critical aspect of the close. Remember that the executive you're courting is about to divorce his current company and leave all his friends and relations behind. That's not an easy choice, and the decision is exponentially more difficult when there's a geographic relocation required. To vet and convincingly sell the candidate the two sides must bond. There must be a strong emotional connection that goes beyond the courtesy that's been extended by the Search Chair, one that extends to key players on the Search Committee as well.

Following the formal interview the Search Committee will adjourn to a luncheon with the candidate. It works best when the luncheon is off-site. If a candidate is going to let down his or her guard, he or she is going to do it in neutral territory. Remember to have dietary preferences as well as health and religious concerns prearranged beforehand with the candidate as well as members of the Search Committee.

Behind the Scenes

Following this meeting and while their impressions and thoughts are still fresh, the Search Chair and ESP should have a discussion ending in a go or no-go decision. At this point, further information shouldn't be needed. Following a good meeting, the ESP should be in a position to debrief the candidate later in the day and float a trial balloon offer. If there are still areas of concern then the ultimate hiring authority, Search Chair, and ESP should discuss the best way to handle it. Frankly, if this is the case at this point, the ESP has not been doing his or her full job.

The Candidate's Business Presentation

Throughout the interview process your focus has examined the critical elements of the job, the corporate environment, and the degree to which a candidate can respond to those elements. Essentially at each successive stage you've thoroughly assessed the candidate's:

  • Set of demonstrated skills in relation to the tasks to be undertaken;
  • Fit within the relationship structure of the organization; and
  • Interest in undertaking the role they're being recruited for.

Interviews themselves, even highly sophisticated behavioral-based interviews, are still static. By this time I'm sure you're nearly 100 percent convinced which candidate is the right one, but you've still never actually seen them in action. This is why we highly recommend you have them prepare and deliver a formal presentation to the Search Committee. Donald Trump utilized such formal presentations on NBC Television's The Apprentice.

High-level presentations are a normal part of most sales and marketing executives' weekly tasks. We'd ask the short-list candidates to prepare a twenty-minute presentation for a fictitious new account. For non-sales and marketing executives, and especially for change agents, consider asking them to lay out their 30-to-60-to-90 Day Plan and present it to the Search Committee, Search Chair, and the ESP.

The presentation is important but is not a test. There are no right answers. What you want to assess is how they use their time up to the day of the presentation. You'll get a fairly accurate snapshot of their work habits and leadership style, and the chair should observe how they approach preparing for the presentation. Did they ask for the correct amount of help/guidance in preparing the presentation? Are they lone wolves or armchair generals? Is that an asset or a liability in the role you're staffing? The exercise will give you insight as to how they:

  • Think
  • Strategize
  • Organize
  • Present
  • Handle pressure
  • Think on their feet
  • Communicate

Watch closely and take notes. You're not looking for perfection, but are they:

  • Prepared?
  • Convincing?
  • Credible?
  • Logical?
  • Compelling?

Now compare notes with your colleagues.

  • Does everyone “feel” the same about the candidate?
  • Are the reasons for their selection or disqualification appropriate?
  • What further questions need to be asked?
  • Do the candidate's future goals, their skills, and the role you need filled all align with the company's requirements?
  • Most importantly, based on their preparation and delivery of the presentation, do you now believe they are sincerely interested in your opportunity?

Listen to Your Gut

Don't be afraid to consider how you feel about the candidate. I know, “Feelings are neither scientific nor logical.” But this isn't the USS Enterprise and you're not Mr. Spock, so do a gut check before making the final decision. The accuracy of the gut check is enhanced by asking out loud and reflecting on these five questions:

  1. Do you trust this person? Trust is binary—there is no gray. Answer yes or no and proceed (or not) from there.
  2. Have they made you a believer in their candidacy?
  3. Do you honestly believe your company would be better off if they were to come aboard?
  4. Are any of the concerns raised about the candidate critical to the job in your organization?
  5. Do you sense a deal can be made which is generally in line with the compensation levels of the rest of your team?

A negative answer to question number one is a showstopper. A negative answer to question number four requires that you have another interview, dig into their answers to your questions, and settle it. Don't expect to be able to cover every issue without exception. Just be certain you understand in detail the job and environment in relation to the skills, background, and personal qualities of the final candidate. Doing so will put the odds of success in your favor.

Notes

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