“If you need to pitch for business then you really do need to read this book. Tony is a true master of both the art and science behind pitching and here he has managed to blend these into a simple, thorough, process to create compelling and winning proposals. Its practical, valuable advice and soundly based in his extensive real-world experience. Highly Recommended!”—Nick Dunlop, Managing Director Willis Towers Watson
“Easy to read. It really simplifies pitching and sets out a process that is practical and logically structured. The case studies are interesting and useful, and it is easy to see how businesses will improve the way they pitch if they apply what it teaches.”—David Herbinet, Global Head of Audit Mazars
“A “go to” communications bible for everyone involved in business development and sales. It is a logical and practical guide to building effective customer-centric communication for the virtual and physical world.”—Sasha Molodtsov, Director BDO LLP
“A perfect companion to ensuring your communication and pitching is on point and effective. The chapters flow logically through the steps you need to take to produce effective content and improve personal presentation skills. This is a great guide to mastering the art of persuasion.”—Andrew Rhodes, B2b Marketing Manager Just Park