Notes
Introduction: What is an idea? 1
The Charles Schultz quote is from a Peanuts comic strip, January 1982.
Mark Twain, The Portable Mark Twain (New York: Viking Press, 1963).
The Lily Tomlin quote is from http://quotations.home.worldnet.att. net.
Page 2
A. E. Housman as quoted by Arthur Koestler, The Act of Creation (New York: Macmillan, 1964).
The dictionary definitions are from American Heritage Dictionary, Webster’s Third New International Dictionary, and Webster’s Seventh New Collegiate Dictionary.
Page 3
Marvin Minsky, The Society of Mind (New York: Simon and Schuster, 1988).
Page 4
James Webb Young, A Technique for Producing Ideas (Chicago: Advertising Publications, 1951).
Page 5
Jacob Bronowski, A Sense of the Future (London, England: MIT Press, 1977).
Jacques Hadamard as quoted by Arthur Koestler, The Act of Creation.
T. S. Eliot as quoted by Richard Lederer, The Miracle of Language (New York: Pocket Books, a division of Simon and Schuster, 1991).
Bronowski, A Sense of the Future.
Robert Frost as quoted in Contemporary Quotations, compiled by James B. Simpson (Boston: Houghton Mifflin, 1988).
Francis H. Cartier as quoted by Laurence Peter, Peter’s Quotations.
(New York: Bantam, 1979).
Page 7
Nicholas Negroponte, Being Digital (New York: Vintage, 1996). Koestler, The Act of Creation.
Page 8
The creative steps of Helmholtz are from James F. Fixx, More Games for the Super-Intelligent (New York: Popular Library, 1972).
The creative stages of Moshe F. Rubinstein are from James F. Fixx, Solve It (New York: Fawcett Popular Library, 1978).
1. Have Fun 15
Mary Pettibone Poole, A Glass Eye at a Keyhole (Philadelphia: Dorrance, 1938).
Guy Davenport as quoted by William Buckley in the New York Times Book Review, 24 March 1977.
Oscar Wilde as quoted by Robert Byrne, The 637 Best Things Anybody Ever Said (New York: Fawcett Crest, 1982).
Page 17
David Ogilvy, “How to Run an Advertising Agency,” advertisement.
Roger von Oech, A Kick in the Seat of the Pants (New York: Harper & Row, 1986).
Paul Valéry as quoted in The New International Dictionary of Quotations (New York: E. P. Dutton, 1986).
The Issac Asimov quote is from http://en.wikipedia.org.
Woody Allen, “Selections from the Allen Notebook” in Without Feathers (New York: Random House, 1975).
Damon Runyon as quoted by Byrne, The 637 Best Things Anybody Ever Said.
Ring Lardner, The Young Immigrants (New York: Scribner, 1962).
Page 19
The Hutchins and Lipman references are from David Wallechinsky and Irving Wallace, The People’s Almanac (New York: Doubleday, 1975).
Page 22
Jerry Greenfield as quoted in Rolling Stone, 9 July 1992. Tom J. Peters as quoted in the Los Angeles Times.
2. Be More Like a Child 25
Ralph Waldo Emerson, Nature (Boston: Beacon Press, 1991).
Fred Allen and George Bernard Shaw as quoted by Byrne, The 637 Best Things Anybody Ever Said.
The Sam Levenson quote is from http://www.brainyquote.com.
Page 26
Charles Baudelaire as quoted on http://www.brainyquote.com/quotes.
Gary Zukav, The Dancing Wu Li Masters (New York: William Morrow, 1979).
Page 27
Jean Piaget as quoted by Eugene Raudsepp, Creative Growth Games (New York: Jove Publications, 1977).
Page 28
J. Robert Oppenheimer as quoted by Marshall McLuhan, The Medium Is the Massage (New York: Random House, 1967).
Thomas Edison as quoted by Mike Vance and Diane Deacon, Think Out of the Box (Franklin Lakes, N.J.: Career Press, 1995).
The Will Durant quote is from a letter in a 1983 Jack Smith column in the Los Angeles Times.
Albert Einstein as quoted by John D. Barrow, Theories of Everything (Oxford, England: Clarendon Press, 1991).
Dylan Thomas, The Poems of Dylan Thomas (New York: New Directions, 1971).
Page 29
Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance (New York: William Morrow, 1974).
Page 30
Carl Sagan as quoted in the Los Angeles Times, 4 December 1994.
Neil Postman as quoted by Raudsepp, Creative Growth Games.
3. Become idea-Prone 35
Samuel Johnson as quoted by James Boswell, Life of Johnson (New York: Viking Penguin, 1979).
G. C. Lichtenberg and Kent Ruth as quoted by Peter, Peter’s Quotations.
Page 38
The shaving mugs reference is from David Louis, 2201 Fascinating Facts (New York: Random House Value, 1988).
The barbed wire reference is from The Antique Trader.
Page 39
Lincoln Steffens, The Autobiography of Lincoln Steffens (New York: Harcourt Brace Jovanovich, 1931).
Page 41
Émile Coué as quoted by Maxwell Maltz, Psycho-Cybernetics (New Jersey: Prentice-Hall, 1960).
Page 42
Norbert Wiener, The Human Use of Human Beings (Boston: Houghton Mifflin, 1950).
Joseph Heller as quoted by George Plimpton, The Writer’s Chapbook (New York: Viking Penguin, 1989).
Thomas Edison as quoted by Maltz, Psycho-Cybernetics.
Page 45
Virgil as quoted by Anthony Robbins, Unlimited Power (New York: Simon and Schuster, 1986).
Page 46
Henry Ford as quoted by Roger von Oech, A Kick in the Seat of the Pants.
William James as quoted by Alfred Armand Montapert, Distilled Wisdom (New Jersey: Prentice-Hall, 1964).
Jean-Paul Sartre, Existentialism and Human Emotions (New York: Citadel Press, 1971).
Anton Chekhov as quoted by W. H. Auden, A Certain World (New York: Viking Press, 1970).
4. Visualize Success 51
Robert Frost as quoted by Barbara Rowes, The Book of Quotes (New York: E. P. Dutton, 1979).
Lily Tomlin as quoted by Robert Byrne, The Other 637 Best Things Anybody Ever Said (New York: Fawcett Crest, 1984).
Phyllis Diller as quoted by Byrne, The 637 Best Things Anybody Ever Said.
Page 54
The basketball and dart stories are from Maltz, Pyscho-Cybernetics.
5. Rejoice in Failure 59
The Gore Vidal quote is from The Columbia World of Quotations (New York: Columbia University Press, 1996).
H. L. Mencken, A Mencken Chrestomathy (New York: Knopf, 1949).
The Paul Newman quote is from Maureen Dowd, “Testing Himself” in the New York Times, 28 September 1986.
Leo Burnett, A Tribute to Leo Burnett (Chicago: Leo Burnett, 1971).
Page 62
Thomas Edison as quoted on: http://www.wisdomquotes.com
Jerry Della Femina, as quoted in Modern Maturity, March/April, 2002.
Page 64
The Chester F. Carlson, Bette Nesmith Graham, and Alfred Mosher Butts references are from: http://inventors.about.com/od/lstartinventions.
The James Russell reference is from http://www.popularmechanics.com/specials/features.
Page 65
The Catch 22, Dr. Seuss, Sister Carrie, Chicken Soup for the Soul, and Zen and the Art of Motorcycle Maintenance references are all from Dan Poynter’s website: http://www.parapublishing.com.
6. Get More inputs 67
Fletcher Knebel as quoted in Contemporary Quotations compiled by Simpson.
Ethel Watts Mumford as quoted by Peter, Peter’s Quotations.
H. L. Mencken as quoted by Byrne, The 637 Best Things Anybody Ever Said.
Page 72
Jerry Della Femina, as quoted in Modern Maturity, March/April, 2002.
Page 74
Louis L’Amour as quoted by Vance and Deacon, Think Out of the Box.
7. Screw Up Your Courage 83
Franklin P. Jones and Woody Allen as quoted by Byrne, The 637 Best Things Anybody Ever Said.
Jamaican proverb as quoted by Peter, Peter’s Quotations.
Page 84
Charles Brower as quoted in Contemporary Quotations, compiled by Simpson.
Page 85
Robert Grudin, The Grace of Great Things (New York: Ticknor & Fields, 1990).
Pages 86
The Richard Drew reference is from Vance and Deacon, Think Out of the Box.
The Joseph Priestley and Blaise Pascal references are from Louis, 2201 Fascinating Facts.
The Alexander Graham Bell reference is from R. Keith Sawyer, author of Explaining Creativity: The Science of Human Innovation, as quoted in Time magazine, 16 January 2006.
The George Crum, Slinky Toy, and microwave oven references are from http://www.enchantedlearning.com/inventors.
Page 87
The pacemaker reference is from http://www.popularmechanics.com/specials.
The other “bad idea” references are from Wallechinsky and Wallace, The People’s Almanac.
The Teflon, Krazy Glue, and Scotchguard references are from Time magazine, 13 February 2006, People’s Almanac, or are common knowledge.
Page 88
Ray Bradbury, Zen in the Art of Writing (Santa Barbara: Capra Press, 1990).
The Wright Brothers reference is from R. Keith Sawyer, author of Explaining Creativity: The Science of Human Innovation, as quoted in Time magazine, 16 January 2006.
Grudin, The Grace of Great Things.
8. Team Up with Energy 93
The Samuel Goldwyn quote is as quoted by Barbara Rowe, The Book of Quotes (New York: E. P. Dutton, 1979).
The Lily Tomlin quote is from http://quotations.home.worldnet.att. net.
Page 99
David Ogilvy, How to Run an Advertising Agency, advertisement, circa 1980.
9. Rethink Your Thinking 101
Bertrand Russell as quoted by A. Flew, Thinking about Social Thinking (Buffalo, N.Y.: Prometheus Books, 1995).
James Thurber and Martin H. Fischer as quoted by Peter, Peter’s Quotations.
Page 102
The Albert Einstein reference is from Eugene Raudsepp, How Creative Are You? (New York: Perigee Books, 1981).
Pages 103
The David Hilbert reference is from George Gamow, One, Two, Three . . . Infinity (New York: Viking Press, 1947).
The Kelvin, Freud, and Newton references are from Koestler, The Act of Creation.
Page 106
Edward de Bono, Lateral Thinking (New York: Harper & Row, 1970).
Page 114
Rollo May, The Courage to Create (New York: W. W. Norton, 1975).
Joseph Heller as quoted by George Plimpton, The Writer’s Chapbook.
Leonardo da Vinci as quoted by W. H. Auden and Louis Kronenberger, The Viking Book of Aphorisms (New York: Viking Press, 1992).
Page 115
Duke Ellington as quoted by May, The Courage to Create.
The Walter Hunt reference is from Wallechinsky and Wallace, The People’s Almanac.
John Dryden as quoted by Bronowski, A Sense of the Future. May, The Courage to Create.
10. Learn How to Combine 117
Bum Phillips as quoted by Byrne, The 637 Best Things Anybody Ever Said.
Steve Allen as quoted in Contemporary Quotations, compiled by Simpson.
Rousseau et al. as quoted by J. M. and M. J. Cohen, The Penguin Dictionary of Modern Quotations (New York: Penguin Books, 1980).
Page 124
Roger von Oech, A Whack on the Side of the Head (New York: Warner Books, 1983).
Page 125
The James J. Ritty reference is from David Wallechinsky and Irving Wallace, The People’s Almanac #2 (New York: A Bantam Book, 1978).
Charles Darwin as quoted by Robert B. Downes, Books That Changed the World (New York: Mentor Books, 1956).
The Benjamin Huntsman reference is from James Burke, Connections (Boston: Little Brown, 1978).
The George Westinghouse reference is from the editors of American Heritage, The Confident Years (New York: American Heritage Publishing, 1969).
The Jim Crocker reference is as quoted in Time magazine, 16 January 2006 by R. Keith Sawyer, author of Explaining Creativity: The Science of Human Innovation.
The Descartes, Oersted et al., and Kepler references are from Koestler, The Act of Creation.
Page 127
Thelonious Monk as quoted by Bill Bernbach in a speech given on 17 May 1980.
11. Define the Problem 131
Charles Schultz quote is from http://www.allgreatquotes.com/charles_schulz.
James Thurber and Gore Vidal as quoted by Byrne, The 637 Best Things Anybody Ever Said.
Picasso as quoted by William Fifield, In Search of Genius (New York: William Morrow, 1982).
Page 132
Albert Einstein as quoted by Anne C. Roark in the Los Angeles Times, 29 September 1989.
Page 133
The Edward Jenner reference is from Edward de Bono, New Think (New York: Avon Books, 1967).
Koestler, The Act of Creation.
Jonas Salk as quoted by Bill Moyers, A World of Ideas with Bill Moyers, PBS 1990 (New York: Doubleday, 1990).
12. Gather the information 145
Will Cuppy, The Decline and Fall of Practically Everybody (New York: Holt, 1950).
Steve Kravitz and Thomas Edison as quoted by Byrne, The 637 Best Things Anybody Ever Said.
Bud Robbins, “Looking for the Capo d’astro bar,” advertisement.
Page 152
Bill Bernbach, in a speech given on 17 May 1980.
Page 154
Thomas Mann as quoted in The Harper Book of Quotations (New York: Harper Perennial, 1993).
13. Search for the idea 157
Florynce Kennedy as quoted by Gloria Steinem in “The Verbal Karate of Florynce Kennedy,” Ms., March 1973.
Gene Fowler as quoted by Jon Winokur, Writers on Writing (Philadelphia: Running Press, 1986).
Page 158
Hal Riney, ADWEEK, February 1983.
Linus Pauling as quoted by von Oech, A Kick in the Seat of the Pants.
Page 163
The Andrew Wiles reference is from People Weekly, 27 December 1993-3 January 1994.
The Gatling reference is from Wallechinsky and Wallace, The People’s Almanac.
The Nikola Tesla reference is from Wallechinsky and Wallace, The People’s Almanac #2.
14. Forget about It 165
Publilius Syrus as quoted by Byrne, The 637 Best Things Anybody Ever Said.
Eric Morecambe and Ernie Wise as quoted by Fred Metcalf, The Penguin Dictionary of Modern Humorous Quotations (London: Penguin Books, 1987).
Italo Svevo as quoted by Peter, Peter’s Quotations.
Page 166
Andy Rooney, ADWEEK, 7 February 1983.
Page 167
Hermann von Helmholtz as quoted by Fixx, More Games for the Super-Intelligent.
The Albert Einstein reference is from Creativity, edited by Paul Smith (New York: Hastings House, 1959).
Grant Wood as quoted in Contemporary Quotations, compiled by Simpson.
The Henri Poincaré reference is from Creativity, edited by Smith.
Bertrand Russell, The Conquest of Happiness (New Jersey: Garden City Publishing, 1933).
The C. G. Suits reference is from Maltz, Pyscho-Cybernetics.
Page 168
May, The Courage to Create.
Lloyd Morgan as quoted by Koestler, The Act of Creation.
Philip Goldberg, The Babinski Reflex (Los Angeles: Jeremy P. Tarcher, 1990).
Page 170
Carl Sagan as quoted in the Los Angeles Times, 4 December 1994.
Isaac Asimov as quoted by Winokur, Writers on Writing.
15. Put the Idea into Action 173
Will Rogers as quoted by Vern McLellan, Wise and Wacky Wit (Wheaton, Ill.: Tyndale House Publishers, 1992).
Fred Allen as quoted in Contemporary Quotations, compiled by Simpson.
Woody Allen as quoted by Byrne, The 637 Best Things Anybody Ever Said.
Ralph Waldo Emerson as quoted by John Bartlett in Familiar Quotations (Boston: Little Brown, 1955).
Page 177
F. R. Upton as quoted by Matthew Josephson, Edison (New York: McGraw-Hill Paperbacks, 1959).
The Joseph Glidden reference is from Owen Edwards, Elegant Solutions (New York: Crown Publishers, 1989).
Page 178
The Thomas Adams reference is from Wallechinsky and Wallace, The People’s Almanac #2.
Page 179
The self-publishing references are from: http://www.llumina.com.
The Marion Donovan reference is from .
The Apple computer reference is from http://www.goofups.com/quotes.
Page 180
The James Clerk Maxwell and Robert Hooke references are from pamphlets issued by the Karpeles Manuscript Library.
The sewing machine reference is from http://www.usgennet.org/usa/topic/preservation/science/inventions.