| Wise Owl |
- Is there wisdom in this argument?
- Does this argument seem logical and rational?
- Does this perspective make good sense to me?
- Is this message irrefutable?
| Message credibility |
- Analytical: Involving the careful, systematic study of something.
- Articulate: Able to express thoughts easily and clearly.
- Critical: Exercising careful judgement or evaluation.
- Discerning: Showing good judgement and understanding.
- Dispassionate: Unaffected by personal feeling or bias.
- Intelligent: Having high mental capacity.
- Judgemental: Skilled in offering an opinion or giving advice based on careful thought.
- Logical: Based on sound judgement, reasonable.
- Methodical: Using a systematic approach.
- Prepared: Organised and ready.
- Rational: Exercising reason, sound judgement or good sense.
- Researched: Has studied a subject in detail.
- Scholarly: Good at learning by studying.
- Thoughtful: Contemplative, reflective, mindful.
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- Structure your message so it resonates and sticks
- Use external proof
- Use rhetorical questions to guide people
- Don't use fluffy language that is ambiguous and distracting
- Add power words to liven up your argument
- Limit your options
- Use numbered lists
- Use visual aids to captivate and convince
- Package your numbers
- Rehearse until you can't get it wrong
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| Commanding Eagle |
- Is this person an authority in their field?
- Are they believable and trustworthy?
- Do I respect them?
| Personal authority |
- Articulate: Expressing beliefs and feelings easily and clearly.
- Assertive: Speaking up for beliefs or wants.
- Authoritative: Confident and deserving of respect as a source of information, advice and expertise.
- Believable: Perceived as real or true.
- Commanding: Has authority and demands attention.
- Competent: Able to do something well.
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- Become an expert in your niche
- Communicate your competence — let everyone know!
- Raise your profile
- Be trustworthy
- Refine your elevator pitch
- Calm your farm
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- Composed: Calm and in control of emotions.
- Confident: Being sure of oneself.
- Credible: Believed and trusted.
- Experienced: Having knowledge and skill through having done something many times.
- Expert: A high level of knowledge and skill in a discipline.
- Forceful: Expressing opinions strongly and demanding attention or action.
- Honourable: Having high principles and doing what's right; deserving of respect.
- Imposing: Appearing important, stately or grandiose.
- Powerful: Having great authority and influence.
- Proud: Feeling satisfaction and pleasure from achievement.
- Respected: Being admired for one's qualities or achievements.
- Trustworthy: Seen as reliable, honest, believable and credible.
- Visionary: Having unusually keen foresight and imagination.
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- Speak with elegance
- Back yourself
- Tell stories that impress
- Always exceed expectations
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| Friendly Budgie |
- Is this person kind and accepting?
- Do they care about me and my needs?
- Do I feel an emotional connection with this person?
- Do I feel goodwill towards them?
| Building goodwill |
- Candid: Expressing opinions and feelings in an open and honest way.
- Caring: Showing compassion and giving emotional support.
- Committed: Loyal and willing to give time and energy.
- Compassionate: Feeling sympathy and sorrow for someone with misfortune or grief.
- Conciliatory: Attempting to gain goodwill, reduce hostility or end a disagreement.
- Connected: In a close relationship with someone.
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- Know and accept yourself
- Accept others
- Be likeable
- Show warmth
- Build rapport
- Make people feel good
- Find ways to help people
- Connect
- Listen actively
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- Diplomatic: Using tact to respect others’ position and not cause offence.
- Disarming: Naturally and convincingly building rapport with someone who does not expect it.
- Empathetic: Being able to imagine how someone else feels.
- Generous: Liberal in giving or sharing; associated with a kindly or noble spirit.
- Genuine: Sincere and honest, free from pretence.
- Goodwill: A kind, friendly and helpful feeling or attitude; approval and support.
- Interested: Being engaged by someone or something and wanting to give special attention.
- Likeable: Pleasant, agreeable and pleasing.
- Open: Not decided, certain or closed-minded.
- Respectful: Showing admiration, politeness and deference.
- Warm: Feeling of affection, gratitude and empathy.
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- Don't use words that damage your goodwill
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| Captivating Peacock |
- Is this person captivating?
- Is their presence magnetic?
- Am I inspired by their confidence?
- Is their enthusiasm and passion contagious?
| Capturing attention and arousing enthusiasm |
- Attractive: Providing pleasure or delight in appearance and manner.
- Captivating: Holding attention by being extremely interesting, exciting, pleasant or attractive.
- Charismatic: A special quality, appeal or charm that attracts attention and admiration.
- Charming: Delights and fascinates others.
- Confident: Being sure of oneself.
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- Turn on your charm and charisma
- Be confident
- Be passionate
- Be expressive
- Speed up your speech and be accurate
- Use repetition
- Engage the senses
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- Emphatic: Communicating in a strong, clear way.
- Enthusiastic: Having an energetic interest in something.
- Expressive: Full of expression in a way that conveys meaning or feeling.
- Infectious: Having the effect of causing others to take on one's positive emotion and join in.
- Inspiring: To arouse positive thoughts and feelings.
- Interesting: Holding attention by being unusual, exciting or informative.
- Magnetic: Extraordinary power or ability to attract
- Optimistic: Taking a favourable or hopeful view.
- Outgoing: Openly friendly, energetic and responsive to others.
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- Make a good first impression
- Dress for success
- Use clever delivery techniques
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