Home Page Icon
Home Page
Table of Contents for
End User License Agreement
Close
End User License Agreement
by Jennifer Jackson, Dougal Jackson
How to Speak Human
About the authors
Hoisting the banner for human
A paddle but no canoe
Same same, but different
Fainting goats and other whimsy
Weary old dinosaurs
Nowhere to hide
Rise of the robots
How to speak human
A love song for engagement
Call the spade a bloody shovel
Human versus goldfish
How to speak whaaat?
Curiosity The insatiable hunger of a curious mind
You won’t believe what happens next …
We can’t help ourselves
We were born curious
We remember the peripherals
Stone-cold killers of curiosity
Anticipation The exquisite agony of anticipation
The thrill of the chase
Managing expectations
Surprise! The unanticipated delight of the unexpected
Mashing the pause button
A catalyst for change
A love/hate relationship
A matter of timing
SHOCK!
A question of anticipation versus surprise
Visual The sensory superiority of visual
In the blink of an eye
Turning data human
Differentiation, and a little defiance
Beware … The insidious fog of habituation
It’s all in our minds
We’re all animals
It’s a matter of exposure
Build a rhythm of unpredictability and delight
Shred the style guide
Narratives The titillations of a well-told tale
Rallying the senses
A meeting of minds
Crafting compelling tales
Emotions The paradoxical logic of getting emotional
The curious relationship between words and feelings
The allure of negative versus the power of positive
Humour The serious business of being funny
The universal appeal of being amusing
The risky business of being funny
Caution ... The complication of complexity
Complexity isn’t the enemy
Simple, not simpler
Begin with understanding
Follow with context
Sift for relevance
Start from scratch
Make it for humans
Reduce our hefty cognitive burden
Establish a ruthless order
Remember: recognition over recall
Words The power of using and choosing words wisely
Active versus passive
Loaded language
Rhetorical versus relational
Abstract versus concrete
Formal versus colloquial
Familiar and inclusive
Inclusion versus exclusion
Names The undeniable sweetness of a well-chosen name
What’s in a name?
The pros and cons of putting things in categories
Change the name, change the perspective
A representation of relationships
Language The power of language to shift perception
Watch your language
The circularity of language, thought and culture
Words
Metaphors
Categories
Focus
The consideration of cultural context versus literal translation
Modes The perks of matching the mode to the message
Spoken language
A brief mention of the unspoken
Formal speeches and spoken performances
Written language
Texting, messaging and asynchronous communication
Visual language
Turn it all two-way
Beware ... The excuses for mediocrity
Legal
Branding
Complexity
Cost
Tradition
Fear
Professionalism
Time, tide and the inevitability of change
So …
Acknowledgements
Index
End User License Agreement
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Index
WILEY END USER LICENSE AGREEMENT
Go to
www.wiley.com/go/eula
to access Wiley’s ebook EULA.
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset