“If You Really Want to Change the World is alive with real examples of thrilling entrepreneurial ventures. An excellent guide for future entrepreneurs, it illustrates the path to success through a deep and intimate understanding of how to take products and companies from cradle to greatness.”

—ATIQ RAZA, Chairman and CEO, Calient Technologies; founder, Raza Microelectronics

“If you just want to raise a little money and bet it on a clever new idea, hoping to make it big in a hurry, this book is not for you. But if you have found a large, valuable market opportunity and a solid technology to serve it in a new way, Kressel and Winarsky provide you the structure and clarity on how to build and sustain a company that will really matter.”

—DAVID LIDDLE, Senior Advisor, U.S. Venture Partners

“SRI’s technology innovations and spin-off companies have given us speech recognition, Siri, surgical robots, advanced biopharmaceuticals, and more. Winarsky and Kressel helped to create great companies. For entrepreneurs and investors who truly want to change the world—not ‘fast-fail-and-pivot’—this book shows you how.”

—GARY MORGENTHALER, Partner, Morgenthaler Ventures

“If You Really Want to Change the World tells the insightful truth about how to innovate, build sustainable businesses, and create value. It doesn’t present slick slogans or shortcuts. It conveys wisdom gained through the rich careers of two remarkably successful technologists and entrepreneurial investors.”

—JEFFREY GANEK, founder and former CEO, Neustar, Inc.

“A quick search on Amazon for books on entrepreneurship reveals more than forty-four thousand titles. If you are serious about starting a company, this is the book you want to read. Kressel and Winarsky take seriously the full range of challenges in founding, funding, and growing a viable business. They provide great insight and practical advice that goes well beyond the cheerful exhortations found in other books on the topic.”

—CHARLES A. O’REILLY III, Frank E. Buck Professor of Management, Stanford Graduate School of Business

“If you’re starting a new venture, you need to accelerate, hit on an important solution, and have the right team firmly in place. Kressel and Winarsky know what it takes to create a concept and turn it into a valuable venture.”

—RAVIV ZOLLER, CEO, IDI-Direct Insurance; cofounder and former CEO, Ness Technologies