IMPOSSIBLE TO IGNORE
“This is the book marketers have been waiting for—and it couldn’t come at a better time. With the massive focus on technology’s role in marketing, we can’t forget what drives people to make decisions. Dr. Simon’s insights remind us that choice is a reaction to stimuli. As marketers, we need to think about what’s most important to us, what we want consumers to do, and to really be intentional about the stimuli we’re showing them!”
—KEVIN LINDSAY, Director of Product Marketing at Adobe
“It does not matter how much our audiences forget; what matters is that we impact the little they remember. Ensuring we do not leave our audience’s memories to chance is a skill of the future and an important premise of this book.”
—RONA STARR, Director of Supplier Workplace Accountability at McDonald’s Corporation
“This book will help you leverage Dr. Simon’s brain science techniques to make your content and training not only more memorable but also more actionable.”
—JEFF CRISTEE, VP of Global Sales Training at Cisco
“Today, 53 percent of clients base their decisions on the sales experience. Carmen provides memorable insights on how you can differentiate yourself from your competition and make you stand out. This is a must-read in today’s highly competitive market!”
—ELI BOUSHY, Director of Sales Operations-Central at Xerox Canada, Ltd.
“Rewire how your audience thinks and behaves. Carmen shows us how to make your content count—by deliberately leading your audience to remember, and then to act.”
—JEREMIAH OWYANG, CEO of Crowd Companies
“With more and more presentations delivered remotely or online, it is increasingly critical to ‘get it right.’ Impossible to Ignore provides proven techniques to ensure your presentations, whether in person or online, are impossible to forget.”
—MALCOLM LOTZOF, CEO of Inxpo
“Anyone in marketing should understand the brain science of attention, memory, and decision-making. Impossible to Ignore describes complex concepts in a very engaging manner and offers practical examples to help translate psychological principles into application.”
—LEAH VAN ZELM, Vice President of Audience Strategy at Merkle
“Selling is about getting people to buy. The more we stay in their memory, the easier it is for them to decide. Carmen Simon explains how we can make our content quickly memorable—and that sells!”
—JACK DALY, author of Hyper Sales Growth
”True leadership is impossible without influencing other people’s memory.”
—CHARLENE LI, Founder and Principal Analyst, Altimeter, and New York Times bestselling author of Open Leadership
“Our agency spends every day building and delivering experiences that are impactful and memorable. Dr. Simon reveals a breakthrough approach to influencing other people’s memories of the future as a way to shape their behavior. Impossible to Ignore will become an essential part of our strategic planning process.”
—CHRIS MEYER, CEO, George P. Johnson Experience Marketing
“It is important to dream big about resolving important issues: climate change, alternative energy, boosting the economy. And in that process, others must remember your dreams. Big dreams are never accomplished solo. Dr. Simon’s book points to the benefits of social memory: it is only when others remember us that we impact important issues and become impossible to ignore.”