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Chapter 1: Memory Is a Means to an End
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Chapter 2: A Business Approach to Memory
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Chapter 3: Control What Your Audience Remembers
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Chapter 4: Made You Look
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Chapter 5: The Paradox of Surprise
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Chapter 6: Sweet Anticipation
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Chapter 7: What Makes a Message Repeatable?
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Chapter 8: Become Memorable with Distinction
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Chapter 9: “I Write This Sitting in the Kitchen Sink”
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Chapter 10: How Much Content Is Too Much?
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