Why Memory Matters in Decision-Making
Three Steps to Influence Memory and Decisions
CONTROL WHAT YOUR AUDIENCE REMEMBERS
Practical Ways to Avoid the Hazards of Random Memory
How Cues Pave the Way to Action
The Price We Pay for Extra Attention, Time, and Engagement
How to Build Excitement for What Happens Next
WHAT MAKES A MESSAGE REPEATABLE?
Techniques to Convince Others to Repeat Your Words
BECOME MEMORABLE WITH DISTINCTION
How to Stay on People’s Minds Long Enough to Spark Action
“I WRITE THIS SITTING IN THE KITCHEN SINK”
The Science of Retrieving Memories Through Stories
How to Handle Content Sacrifice
The Neurobiology and Neuroeconomics of Choice
THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED
How to Balance Accidental and Purposeful Forgetting
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