Presenting to Win

The Art of Telling Your Story, Updated and Expanded Edition

Jerry Weissman

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© 2009 by Pearson Education, Inc.
Publishing as FT Press
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Audience Advocacy, WIIFY, and Point B are service marks or registered service marks of Power Presentations, Ltd. © 1988–2009 Power Presentations, Ltd.

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All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America

First Printing November 2008

ISBN-10: 0-13-714417-2

ISBN-13: 978-0-13-714417-4

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Library of Congress Cataloging-in-Publication Data
Weissman, Jerry.
Prsenting to win : the art of telling your story / Jerry Weissman. — Updated and expanded ed.
    p. cm.
 Includes index.
 ISBN 0-13-714417-2 (hardback : alk. paper)  1.  Business presentations.  I. Title.
 HF5718.22.W45 2009
 651.7'3—dc22
                                                  2008026750

Dedication

To the cherished memory of Louis and Rose Weissman, my beloved father and mother . . . fruition at last.

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