About the Author

Hunter Hastings is a marketing veteran with more than thirty years’ experience. He is the co-founder and CEO of EMM Group (www.emmgroup.net). He consults with Global 2000 companies on marketing capability development across a wide range of industries, including consumer packaged goods, consumer and business financial services, pharmaceuticals, and consumer and business technology.

Jeff Saperstein is the author of Creating Regional Wealth in the Innovation Economy. He is an instructor at San Francisco State University College of Business and a consultant on innovation in marketing and technology. His Web site is www.creatingregionalwealth.com.