Sara Sanford is the founder of GEN and the architect of the GEN Certification, the first gold standard for intersectional gender equity in US businesses, which has now expanded to certify businesses globally. She has provided consultation to leaders in business and government on equity strategy and communication. Her insights make her an internationally sought-after advisor to Fortune 500 companies, associations, NGOs, and foundations. She is a popular TED speaker and has been interviewed by the New York Times and featured as a subject matter expert on television and radio. A graduate of Carleton College and the University of Washington, she lives in Seattle.