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INTELLIGENT CITIES: STRATEGY-MAKING
better possibility, the pledge attracts enough people that they are all
sent a message saying “Well done—now get going!” [3].
7.3.1.10 Carpooling Networks Carpooling networks or websites pro-
mote the “Go green” concept by decreasing carbon emissions from
vehicles by reducing the number of vehicles on the road. is is done
by connecting people who use the same route so they could travel in
a single vehicle instead of in separate vehicles. Websites that help to
advertise routes and other timing information to facilitate carpool-
ing are called carpooling networks. Today with the conglomeration
of social media technologies, many carpooling websites provide the
option to review the social media profiles and then choose travel part-
ners so that likeminded people can carpool.
7.3.1.10.1 Carpooling Network—Zimride Zimride (http:/ /www .zimride
.com) is a website that offers carpooling services. ose who are inter-
ested in joining the existing carpools or who want to advertise the avail-
ability of their vehicles for carpooling can use this website to provide
all relevant details such as route, timing information, and so on. is
website is also linked to social media networks such as Facebook and
Twitter. Using this option, any prospective carpooler can view the
social media profiles of others who are part of the carpool and choose
carpools of people with similar interests, hobbies, professions, and so on.
7.3.1.11 Use of Social Network Forums Today there is widespread use
of social media networks such as Facebook, YouTube, and Twitter as
platforms for community collaboration. Many times, specific accounts
or forums are set up to mobilize action on specific local issues and in
natural disaster situations such as earthquakes, storms, and floods.
In short, both IT-enabled city strategies and IT-enabled social ini-
tiatives are required for the emergence and sustenance of digital cities.
Both should exist in synergy to keep up the pace and momentum of
digital cities.
In the next section, we examine the various building blocks of the
ubiquitous city (U-city) or intelligent city. It should be noted that the
digital city is the first step in the evolutionary framework of cities and
it is not possible for a city without digitization to go to the next phase
of a city, termed an intelligent city.