Most IoT products are sold by highlighting a long list of some cool and exciting features, in which security comes last and sometimes is not on the list at all. Many researchers have shown that security is considered just another feature of the product for which consumers are not willing to pay a premium, which in turn doesn't encourage the product manufacturers to put extra effort and cost into adding the necessary security features. This ignorance toward security can prove to be a disaster for both the consumer and product manufacturers in the long run.

The least that can be done by the product manufactures is to make security the heart of every solution. Whenever a new product is designed, security features should be given topmost priority and the rest of the features should be designed around it, instead of having security as an optional add-on feature. Also, an extra effort is required to make customers aware of the importance of security. This should become a standard practice across the industry so that customers never opt out of the security features, whether deliberately or in ignorance.