A

1. Ad campaign schedule

2. Ad extensions

   1. callouts

   2. search results and

   3. site links

3. Ad group

4. Adoption learning partners site

5. Ads

   1. and keywords

   2. campaign to keyword

   3. create

   4. plan

6. AdWords

   1. Ad Extensions tab

   2. back to

   3. certification

1. doable

2. Keyword Planner

   1. activity

   2. ideas

   3. pause

   4. search volume

3. kind of eBay

4. path

5. plan ad

B

1. Bidding game

C

1. Callout extensions

2. Callouts

3. Campaign

   1. ad extensions

   2. bidding

   3. budget

   4. choose all features

   5. CPC

   6. create

   7. link

   8. location

   9. name

   10. to ad to keyword

4. Campaign strategies

   1. accessing opportunities and ad groups

      1. dealing with errors

      2. DIY ad group strategy

      3. fighting wizard

   2. getting help

      1. exploring suggestions

      2. support e-mail

5. Certification, AdWords

   1. Google

      1. free money from

      2. Gmail account

      3. joining Google Partners

      4. planning

      5. process

   2. tips

      1. blogging

      2. inspiration

      3. keeping it real

      4. testimonials

      5. timeframe for getting certified

6. Click through rate (CTR)

   1. campaign

   2. clicks on ad

   3. general campaign

   4. Global Recruit campaign

   5. overall click through rate

   6. select different timeframes

7. Conversions

8. Conversion tracking

9. Cost per click (CPC)

D

1. DIY ad group strategy

E

1. eBay

F

1. Facebook advertising

2. Final URL

3. Free money from Google

G, H, I, J

1. General campaign

2. Global Recruit campaign

3. Google AdWords

   1. account creation

   2. add keywords

   3. behind scenes

   4. bottom line

   5. CPC

   6. creation

   7. defined

   8. edit

   9. feedback

   10. help center

   11. keywords prices

   12. hidden line

   13. middle lines

   14. number of characters

   15. preview

   16. reports

   17. space indicator

   18. top line

   19. track

   20. traditional

   21. traffic

4. Google AdWords Certification

   1. Gmail account

   2. joining Google Partners

   3. planning

   4. process

5. Google’s keyword tool

6. Guessing game

   1. first page

   2. online advertising

   3. organic search results

   4. paid advertising

   5. second page

   6. special promotions

   7. traditional advertising

K

1. Keyword Planner

   1. activity

   2. ideas

   3. pause

   4. search volume

2. Keywords

   1. ad group

   2. advertiser

   3. campaign to ad

   4. choose

   5. clicks

   6. CPC

   7. creation

   8. estimate search traffic

   9. Google User

   10. open and close categories

   11. quality score

   12. review

   13. suggesting

L

1. Landing page

M, N

1. Marketo

2. Microsite

O

1. Online advertising

2. Optimization

3. Organic search results

P

1. Paid advertising

Q

1. Quality score

2. Quickstart

   1. ad

   2. ad campaign schedule

   3. AdWords

      1. back to

      2. doable

      3. eBay

   4. bid

   5. budget

   6. campaign

      1. access

      2. create ads

      3. Google’s options

      4. locations and languages

      5. name

      6. pause

      7. search network only

      8. select settings

      9. sign in

   7. keywords

   8. settings

R

1. Return on investment (ROI)

S

1. Scattergun approach

2. Schedule

   1. choose start/end date

3. Screenshots

4. Search engine marketing

5. Search engine optimization (SEO)

6. Search volume

7. Social media marketing

8. Special promotions

9. Support e-mail

T, U, V, W, X, Y, Z

1. Tightly targeted ad group

2. Timeframe, setting report

3. Traditional advertising