FTPress Delivers Elements

An e-burst of inspiration for business and life.

Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love

Get branding right from the start, with great product names, powerful differentiators, and meaningful, motivating, memorable taglines.

Brian D. Till and Donna Heckler
ISBN: 978-0-13-706124-2
$1.99

Do You Matter?

Use design to build products, services, and experiences that truly matter to your customers’ lives...that they can’t live without!

Robert Brunner, Stewart Emery, and Russ Hall
ISBN: 978-0-13-706164-8
$1.99

We Are Smarter Than Me

Use crowdsourcing to create marketable new products and content—and blow away your traditional competitors!

Barry Libert and Jon Spector
ISBN: 978-0-13-706168-6
$1.99