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by Ric Shreves
Joomla! Search Engine Optimization
Joomla! Search Engine Optimization
Table of Contents
Joomla! Search Engine Optimization
Credits
About the Author
About the Reviewers
www.PacktPub.com
Support files, eBooks, discount offers and more
Why Subscribe?
Free Access for Packt account holders
Preface
What this book covers
Who this book is for
Conventions
Reader feedback
Customer support
Errata
Piracy
Questions
1. An Introduction to Search Engine Optimization
What is SEO?
SEO terminology
.htaccess
301 redirect (also known as Permanent Redirect)
302 redirect (also known as Temporary Redirect or Found)
404 error (also known as Page Not Found)
AdSense
AdWords
Alexa Rank
Alt attribute
Anchor
Backlink (also known as Inbound Link)
Bing Webmaster
Black hat
Bot (also known as robot, spider, or crawler)
Canonical URLs
Cloaking
Crawl depth
Deep link
Doorway page (also known as gateway page)
Duplicate content penalty
Google Webmaster
Internal link density
KEI
Keyphrase density (also known as keyword density)
Keyword (or keyphrase)
Keyphrase stuffing
Landing page
Link building
Link farm
Link text (also known as anchor text)
Long tail
Meta tags
MozRank
nofollow
Organic rank
Outbound link
Page rank
PPC
Reciprocal link
Redirect
Robots.txt
SEF URLs
SEM
SEOMoz
SERP
SMO
Splash page
Stop word
White hat
XML site map
How search engines assess sites
Summary
2. Configuring Joomla!'s SEO Options
Setting up Search Engine Friendly URLs
Configuring URL aliases
Creating URL aliases for your articles
Controlling the title tag
Article title vs. page title (title tag)
Managing metadata
Summary
3. Useful Extensions to Enhance SEO
Finding SEO modules
Top SEO modules for Joomla!
AceSEF
Advanced Title Manager
Easy Frontend SEO
Facebook-Twitter-Google+1
iJoomla SEO
JoomSEF
Nice Social Bookmark
obRSS
RSSeo Suite
SEO Canonicalisation Plugin
SEO Friendly Links and Images
SEO-Generator
SEO Links Pro
SEOSimple
sh404SEF
Ultimate Site Tools
Xmap
Installing and configuring common SEO modules
Implementing metadata management
Setting up canonical URLs
Setting up your XML site map
Implementing control over your Alt and Title attributes
Setting up cross-posting to social networks
Providing social bookmarking
Summary
4. Getting Ready for Launch
Determining your SEO strategy
Identifying keywords
Assessing keyword effectiveness
Tapping into the power of stemming and variants
Content strategies for enhancing search engine ranking
Setting up third party services that can assist with SEO
Getting started with Google Analytics
Working with Google Webmaster Tools
Working with Bing Webmaster Tools
Summary
5. Managing SEO on a Live Site
Link building
Identifying quality link partners
Managing a link marketing campaign
Creating your own links
Directories
Press releases
Video and file sharing
Social media optimization
Reporting and tracking
Popularity metrics
Traffic source metrics
e-Business metrics
Link metrics
Summary
Index
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Prev
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Cover
Next
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Joomla! Search Engine Optimization
Table of Contents
Joomla! Search Engine Optimization
Credits
About the Author
About the Reviewers
www.PacktPub.com
Support files, eBooks, discount offers and more
Why Subscribe?
Free Access for Packt account holders
Preface
What this book covers
Who this book is for
Conventions
Reader feedback
Customer support
Errata
Piracy
Questions
1. An Introduction to Search Engine Optimization
What is SEO?
SEO terminology
.htaccess
301 redirect (also known as Permanent Redirect)
302 redirect (also known as Temporary Redirect or Found)
404 error (also known as Page Not Found)
AdSense
AdWords
Alexa Rank
Alt attribute
Anchor
Backlink (also known as Inbound Link)
Bing Webmaster
Black hat
Bot (also known as robot, spider, or crawler)
Canonical URLs
Cloaking
Crawl depth
Deep link
Doorway page (also known as gateway page)
Duplicate content penalty
Google Webmaster
Internal link density
KEI
Keyphrase density (also known as keyword density)
Keyword (or keyphrase)
Keyphrase stuffing
Landing page
Link building
Link farm
Link text (also known as anchor text)
Long tail
Meta tags
MozRank
nofollow
Organic rank
Outbound link
Page rank
PPC
Reciprocal link
Redirect
Robots.txt
SEF URLs
SEM
SEOMoz
SERP
SMO
Splash page
Stop word
White hat
XML site map
How search engines assess sites
Summary
2. Configuring Joomla!'s SEO Options
Setting up Search Engine Friendly URLs
Configuring URL aliases
Creating URL aliases for your articles
Controlling the title tag
Article title vs. page title (title tag)
Managing metadata
Summary
3. Useful Extensions to Enhance SEO
Finding SEO modules
Top SEO modules for Joomla!
AceSEF
Advanced Title Manager
Easy Frontend SEO
Facebook-Twitter-Google+1
iJoomla SEO
JoomSEF
Nice Social Bookmark
obRSS
RSSeo Suite
SEO Canonicalisation Plugin
SEO Friendly Links and Images
SEO-Generator
SEO Links Pro
SEOSimple
sh404SEF
Ultimate Site Tools
Xmap
Installing and configuring common SEO modules
Implementing metadata management
Setting up canonical URLs
Setting up your XML site map
Implementing control over your Alt and Title attributes
Setting up cross-posting to social networks
Providing social bookmarking
Summary
4. Getting Ready for Launch
Determining your SEO strategy
Identifying keywords
Assessing keyword effectiveness
Tapping into the power of stemming and variants
Content strategies for enhancing search engine ranking
Setting up third party services that can assist with SEO
Getting started with Google Analytics
Working with Google Webmaster Tools
Working with Bing Webmaster Tools
Summary
5. Managing SEO on a Live Site
Link building
Identifying quality link partners
Managing a link marketing campaign
Creating your own links
Directories
Press releases
Video and file sharing
Social media optimization
Reporting and tracking
Popularity metrics
Traffic source metrics
e-Business metrics
Link metrics
Summary
Index
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