Chapter 6 The Quick-Trip Paradox: An Interview with Unilever’s Mike Twitty
Chapter 7 Integrating Online and Offline Retailing: An Interview with Professors Peter Fader (The Wharton School) and Wendy Moe (University of Maryland)
Chapter 8 Multicultural Retailing: An Interview with Emil Morales, Executive Vice President of TNS Multicultural
Chapter 9 Insights into Action: A Retailer Responds: An Interview with Mark Heckman of Marsh Supermarkets
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