IN THIS PART …

• Connect with customers face-to-face via pop-up shops, retail stores, marketing events, and booths at conferences and workshops.
• Get the word out through podcasts, blog posts, and online video and monetize that content to create additional revenue streams.
• Tap the power of social media to market your brand on popular online hangouts including Facebook, Instagram, TikTok, and Twitter, without doing any heavy-duty (and expensive) advertising.
• Strengthen brand identity and reach via email marketing. Build an email list, compose effective messages, choose an email marketing platform, and execute your first email marketing campaign the right way.
• Get started and get the most bang for your buck with paid advertising. Discover how to work with online advertising providers and with ad agencies and track results so you know what’s working and what’s not.
• Strengthen brand loyalty by building a community around your brand. Create safe spaces on social media, stimulate engagement, and empower your brand’s community.