Chapter 13. Determining Your Leadership Point of View

Ken Blanchard,Margie Blanchard,Pat Zigarmi

All right, you’ve heard from us. Throughout this book, we have essentially shared with you our leadership point of view—our thoughts about leading and motivating people. Our leadership point of view is based on a belief that to create a great organization, leaders have to make sure everyone’s aiming at the right target and vision. They need to make sure everyone is treating both their customers and their people right. As leaders, they need to focus on serving, not being served.

Now it’s your turn.

The goal of this chapter is to help you develop your own leadership point of view. Not only will this help you clarify your thoughts on leadership, it will also prepare you to teach your leadership point of view to others.

Why is developing a clear leadership point of view important? Ken Blanchard was sold on this idea after reading Noel Tichy’s book, The Leadership Engine, and talking with Noel while they were doing consulting work with Yum! Brands. Noel’s extensive research has shown that effective leaders have a clear, teachable leadership point of view and are willing to share it with and teach it to others, particularly the people they work with.[1]

This realization so impacted Ken that he and his wife, Margie, created a course called “Communicating Your Leadership Point of View” as part of the Master of Science in Executive Leadership (MSEL) program jointly offered by The Ken Blanchard Companies and the College of Business at the University of San Diego. As we have said, effective leadership is a journey beginning with self leadership, moving to one-on-one leadership, then team leadership, and ending with organizational leadership. This course is the final focus of the self leadership portion of the degree program. The course culminates in all of the students making presentations to the class that describe their leadership points of view. The students deliver their leadership points of view as though they are talking to those who report to them in their organizational leadership positions.

If you can teach people your leadership point of view, they will not only have the benefit of understanding where you’re coming from, but they’ll also be clear on what you expect from them and what they can expect from you. They may also begin to solidify their own thinking about leadership so that they can teach others, too. Tichy feels strongly that learning, teaching, and leading are intricately intertwined and, therefore, should be considered inherent parts of everyone’s job description. Why everyone’s? Because as we emphasized in the previous chapter, “Servant Leadership,” we are all leaders in some part of our lives.

Elements of a Leadership Point of View

In determining your leadership point of view, you should be able to answer seven questions:

  1. Who are the influencers (leaders) in your life who have had a positive (or, in some cases, negative) impact on your life, such as parents, teachers, coaches, or bosses? What did you learn from these people about leadership?

  2. Think of your life purpose. Why are you here, and what do you want to accomplish?

  3. What are your core values that will guide your behavior as you attempt to live your life “on purpose”?

  4. Given what you’ve learned from past leaders, your life purpose, and your core values, what are your beliefs about leading and motivating people?

  5. What can your people expect from you?

  6. What do you expect from your people?

  7. How will you set an example for your people?

Your Leadership Role Models

When we ask people who most impacted their lives, seldom do they mention bosses or other organizational leaders. More often they talk about their parents, grandparents, friends, coaches, or teachers. When Ken Blanchard is asked this question, he is quick to mention his mother and father:

“My mom was the ultimate positive thinker. She told everyone that I laughed before I cried, I smiled before I frowned, and I danced before I walked. With those kinds of messages, how could I have ended up anything but a positive thinker? My dad was a career naval officer who retired as an admiral. He was a powerful leadership role model for me. He didn’t think leadership was choosing between people or results. He thought leadership was a ‘both/and’ relationship—both people and results were important to him. He taught me that position power and ‘my way or the highway’ are not the way to lead. I’ll never forget when I was elected president of the seventh grade and came home all excited. Dad said, ‘It’s great, Ken, that you’re president of your class. But now that you have a position, don’t use it. Great leaders are followed not because they have position power, but because they’re respected and trusted as individuals.’ He always supported and involved his people, yet he demanded high performance.

“My mom instilled in me a strong belief in God. That helped me keep things in perspective. Mom said, ‘Ken, don’t act like you’re better than anybody else. But don’t let anyone act like they are better than you, either. We are all children of God.’ The one-two punch I received from my mom and dad gave me the belief that in life, I was here to serve, not to be served.”

Who influenced your life and gave you a sense of what leadership is all about?

Your Life Purpose

Why are you here? What business are you in? As we suggested in Chapter 2, “The Power of Vision,” if an organization doesn’t have a clear purpose and sense of what business it’s in, we think there’s something wrong. Yet few people have a clear sense of their life’s purpose. How can you make good decisions about how you should use your time if you don’t know what business you’re in?

The following is a simple process that will help you create a good first draft of your life purpose.[2] First, list some personal characteristics you feel good about. Use nouns, such as

computer expertise

enthusiasm

physical strength

wit

sense of humor sales

ability

mechanical genius

happiness

people skills

charm

problem-solving skills

good looks

teaching skills

artistic ability

example

creativity

energy

patience

For example, Ken chose sense of humor, people skills, example, and teaching skills.

Next, list ways you successfully interact with people. These will be verbs, such as

teach

inspire

produce

manage

educate

motivate

encourage

plan

stimulate

act

lead

sell

love

coach

help

write

Ken picked educate, help, inspire, and motivate.

Finally, visualize what your perfect world would be. What would people do or say? Write a description of this perfect world.

To Ken, a perfect world is where everyone is aware of the presence of God in their lives and all people are servant leaders, reflecting God’s light and shining that light on others.

Now combine two of your nouns, two of your verbs, and your definition of your perfect world, and you’ll have a good start on a definition of your life purpose.

Ken’s life purpose is to be “a loving teacher and an example of simple truths that helps and motivates myself and others to awaken to the presence of God in our lives.”

One of our MSEL students said his life purpose was “to use my humor and people skills to help and inspire others to be successful in achieving their goals.” He went on to say, “I would like our workplace to become a company where people want to come to work and a place where people can grow to feel better about who they are and what they are accomplishing.”

Your Core Values

Values are beliefs you feel strongly about because you choose them over other alternatives. It has been said that

When you were a kid, your parents and other adults tended to dictate your values, but at some point in life we all choose what is important to us. Your boss might value results more than people. You might be the opposite. People don’t all value the same things. Some people value wealth and power, while others are more concerned with safety or survival. Success is a value; integrity and relationships are values as well. The following is a sample list of personal values:

truth

influence

fairness

efficiency

integrity

order

initiative

peace

spirituality

environmentalism

loyalty

adventure

power

clarity

cooperation

control

security

humor

courage

love

collaboration

competition

persistence

resources

excitement

sincerity

trust

creativity

fun

excellence

happiness

relationships

teamwork

honor

wisdom

quality

innovation

flexibility

hard work

obedience

perspective

responsiveness

financial growth

commitment

recognition

fulfillment

purposefulness

community support

learning

honesty

self-control

cleverness

service

originality

success

profitability

candor

stewardship

freedom

prosperity

support

friendship

respect

 

In trying to determine what your values are, you might start with a long list. You probably like a lot of the values just listed, plus others you might think of. But fewer are better, particularly if you want your values to guide your behavior. In Managing by Values, Ken Blanchard and Michael O’Connor contend that more than three or four values is too many and can become immobilizing.[3] So, see if you can pick out what you think are your most important values. If you’re having trouble narrowing down your top values, you might combine a couple. For example, Ken combined two words to create “spiritual peace” as his number one value, followed by integrity, love, and success.

Your number one value is often your core value—something you want to be present no matter what you’re doing. So, if your number one value is integrity, living with integrity is not an option.

In talking about a core value, the implication is that your values should be rank-ordered. Why? Because values are sometimes in conflict, as we discussed in Chapter 2, “The Power of Vision.” For example, if you value financial growth but integrity is your core value, any activities that could lead to financial gain must be checked against your integrity value.

How do you know when you’re living according to a particular value? You have to define that value as specifically as possible. Let’s take something that you might not think is easy to define, like love. According to Ken, “I value love. I know I am living by this value anytime I feel loving toward myself and others, anytime I have compassion, anytime I feel love in my heart, anytime I feel the love of others, anytime my heart fills up with love, and anytime I look for the love of others.”

Your Beliefs About Leading and Motivating People

Your beliefs are where you will find the essence of your leadership point of view. These should flow naturally from the people who have influenced you and from your purpose and values.

For example, let’s look at some of the beliefs about leading and motivating people that Ken shares with others. You’ll recognize that his beliefs represent some of the key themes in this book:

“I believe people who produce good results feel good about themselves. Therefore, my leadership role as your manager is to help you win—to accomplish your goals. I want you to get an A. To make that a reality, I have learned that there are three aspects to managing people’s performance: performance planning, performance coaching, and performance review.

“Performance planning gets things going in the right direction, because during that process you learn what you’ll be held accountable for—your goals—and what good behavior looks like—your performance standards. In essence, performance planning is like giving you the final exam at the beginning of class.

“During performance coaching I focus, on a day-to-day coaching basis, on teaching you ‘the right answers’—how to accomplish your goals and get an A. To do that, I have to manage by wandering around—either personally or through a good information system, so that I can observe your performance. If things are going in the right direction, I should cheer you on with an ‘attaboy’ or ‘attagirl.’ If progress is not being made, I should redirect your efforts and get you back on course. In other words, you should know when you are getting ‘wrong answers’ so that we can discuss what would make a ‘good answer.’

“In most organizations, managers spend more time on the annual performance review than they do on planning and coaching. I feel that is a mistake. If I do a good job of performance planning and performance coaching with you, the annual performance review will, in essence, be just that—a review. You will hear nothing new from me that you have not already heard during my day-to-day coaching. This is the time you should be receiving your A. If you don’t, I have to take major responsibility for this less-than-expected performance.

“In some cases—when you don’t receive an A and I have made every effort to help make you an A student—we both might decide that you are in the wrong position for your talents. Then our discussion naturally will move toward career planning. Everything I do as a manager with you should be geared toward helping you produce good results and, in the process, feel good about yourself.”

What People Can Expect from You

Letting people know what they can expect from you underscores the idea that leadership is a partnership process. It gives people a picture of how things will look under your leadership.

For example, one of the students in the MSEL program at the University of San Diego described what his people could expect from him:

“Knowing that I like building things will help you understand what you can expect from me. In fact, I look at many different things in the context of building. I like building houses. I like building my family. I like building businesses, and I like building and developing people. I’m happy to roll up my sleeves to help build most anything. It’s what I enjoy most. So you can expect that I will give you plenty of my time, and I will listen to you when you see the need.

“I love to teach and coach, so you can expect that I will teach and coach you. You’ll be empowered to manage your business the way you see fit, and we’ll debrief frequently so that we are always on the same page. You’ll be allowed to make mistakes. In fact, I encourage you to run fast and not be afraid of mistakes. When you make them, we’ll talk about them, and we’ll seek better alternatives. I have high standards, so you should know I will hold high expectations for you, but I think you’ll like the support. I believe one continues to learn each day of one’s life, and I enjoy doing it. In short, I am here to serve you.”

What You Expect from Your People

Because leading is a partnership process, it is perfectly reasonable—in fact, it’s imperative—that you let people know what you expect from them. This gives people a picture of what their behavior will look like under your leadership.

Here is another example from one of the students in the MSEL program at USD:

“My expectations of you can be combined into a saying known as the Golden Rule: Do unto others as you would have them do unto you. What do I mean by that? I expect you all to act ethically in everything you do. There are many opportunities to take shortcuts and do things that will result in short-term gains. Plenty of business examples in recent years have shown how disastrous this can be. I expect you to stand tall on this issue and to not allow anyone to think that you tolerate fraud or anything unethical. You manage hundreds of employees. While each of them may not know you that well, they need to know your feelings on this topic by way of your word and example.”

How You Will Set an Example

Your leadership point of view should let others know how you will set an example for the values and behaviors you are encouraging. As most parents know, people learn from your behavior, not from your words. Leaders must walk their talk.

For example, the MSEL student just mentioned made clear how he would set an example for his people:

“All of you know that I released our company’s top salesperson about nine months ago for questionable activities. He thought that he was untouchable due to his status as a top-producing account executive. No one, including myself, is above the ethical standards that are expected of a person working at our company.”

Developing Your Own Leadership Point of View

Now it’s your turn to pull together all seven elements and create your own leadership point of view. To serve as a guide, we’ll share a couple of examples from our MSEL students. The first example is from Stephanie Rosol, who works in human resources for Harrah’s Entertainment, Inc. We picked hers because she presents the seven elements of her leadership point of view in an engaging and motivating way.

Our second example of a leadership point of view is from Eddie Hiner, an MSEL student who is an officer in the Navy SEALs. We include this for a couple of reasons. Although Eddie doesn’t follow the seven elements perfectly, he talks from his heart and makes it clear to his people where he comes from, what he believes, and how his beliefs will impact them. So, don’t get hung up on following our formula to a T. Your leadership point of view is about who you are and how you intend to be with your people. We also included Eddie’s leadership point of view because it illustrates how a military officer can be a servant leader in the context of a hierarchical organization. We believe that servant leadership should be the foundation for all leadership, no matter where you find yourself leading.

During the writing of this book, Eddie was in Iraq. No matter how dangerous the assignment, wouldn’t you like to have him as your leader?

In this book, we’ve done our best to give you the leadership point of view that we have been developing over the last 25 years. So, as you develop your own leadership point of view, don’t be hard on yourself. This might be your first time thinking about your beliefs about leading and motivating people. Feel free to incorporate any of the ideas you have learned in these pages.

The world needs more leaders who are leading at a higher level. As we said in the introduction, our dream is that someday everyone will know someone who is leading at a higher level. We dream of the day when self-serving leaders are history, and leaders serving others are the rule, not the exception.

You can be a leader who makes a positive difference on our planet. So, go out and do it! We’re counting on you.

My Leadership Point of View
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