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Lean UX, 3rd Edition
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Lean UX, 3rd Edition
by
Lean UX, 3rd Edition
Forewords
Authors’ Note
Note: From Jeff
Note: From Josh
From Jeff and Josh
Preface
What Is Lean UX?
Who Is Lean UX For?
What’s in It for You?
O’Reilly Online Learning
How to Contact Us
I. Introduction and Principles
1. More Important Now than Ever Before
Design Is Always Evolving
2. Principles
The Foundations of Lean UX
So, What Is the Definition of Lean UX?
Principles
Principles to Guide Team Organization
Principles to Guide Culture
Principles to Guide Process
Wrapping Up
3. Outcomes
What Business Are We In?
A Story About Outcomes
Unpacking the Story: Output, Outcomes, Impact
Outcomes, Iteration, and Validation
II. Process
4. The Lean UX Canvas
Assumptions Are the New Requirements
The Lean UX Canvas
Using the Canvas
So When Should We Use the Lean UX Canvas?
Is the Lean UX Canvas Best Suited for Early-Stage Ideas or for Sustaining Innovation?
Who Should Work on the Canvas?
How Long Should We Expect to Spend on a Lean UX Canvas?
Do We Have to Use the Canvas to Do Lean UX?
Facilitating Each Section
Wrapping Up
5. Box 1: Business Problem
Facilitating the Exercise
Some Examples of Problem Statements
What to Watch Out For
6. Box 2: Business Outcomes
Using the User Journey
User Journey Type: Pirate Metrics
User Journey Type: Metrics Mountain
Facilitating Your Business Outcomes Conversation with Metrics Mountain
User Journey Type: Service Journeys and User Story Maps
Outcome-to-Impact Mapping
What to Watch Out For
7. Box 3: Users
The Proto-Persona Template
Facilitating the Exercise
Early Validation
What to Watch Out For
8. Box 4: User Outcomes and Benefits
Facilitating the Exercise
What to Watch Out For
9. Box 5: Solutions
Facilitating the Exercise
Affinity Mapping
Collaborative Design: A More Structured Approach
Running a Design Studio
Setting
The Team
Process
Supplies
Problem Definition and Constraints (15 Minutes)
Individual Idea Generation (10 Minutes)
Presentation and Critique (3 Minutes per Person)
Pair Up to Iterate and Refine (10 Minutes)
Team Idea Generation (45 Minutes)
Using the Output
What to Watch Out For
10. Box 6: Hypotheses
Facilitating the Exercise
Prioritizing Hypotheses
What to Watch Out For
11. Box 7: What’s the Most Important Thing We Need to Learn First?
Facilitating the Exercise
What to Watch Out For
12. Box 8: MVPs and Experiments
What Is an MVP Anyway?
Example: Should We Launch a Newsletter?
Creating an MVP
Creating an MVP to Understand Value
Creating an MVP to Understand Implementation
Some Final Guidelines for Creating MVPs
The Truth Curve
Examples of MVPs
Landing Page Test
Feature Fake (aka the Button to Nowhere)
Wizard of Oz
Example: Wizard of Oz MVP for Taproot Plus
Prototyping
Paper Prototypes
Low-Fidelity On-Screen Mock-Ups
Middle- and High-Fidelity On-Screen Prototypes
No-Code MVP
Coded and Live-Data Prototypes
What Should Go into My Prototype?
Demos and Previews
Example: Using a Prototype MVP
13. Bringing It All Together
The Lean UX Canvas in the Enterprise
Validately: Validating Your Product with Customer Interviews and a Two-Day Prototype
Kaplan Test Prep: Using Lean UX to Launch a New Business
III. Collaboration
14. Collaborative Design
Collaborative Design
Collaborative Design: The Informal Approach
Lean UX and Design Sprints
Using Design Sprints in a Lean UX Process
Design Systems
Design Systems: What’s in a Name?
The Value of Design Systems
Design Systems Teams Are Product Teams
Don’t Skip the Fat Markers
Collaborating with Geographically Distributed Teams
Collaborating with Distributed Teams
Making Collaboration Work
Wrapping Up
15. Feedback and Research
Continuous and Collaborative Research
Collaborative Discovery
Continuous Learning
Making Sense of the Research: A Team Activity
Identifying Patterns over Time
Monitoring Techniques for Continuous and Collaborative Discovery
Wrapping Up
16. Integrating Lean UX and Agile
Make the Agile Process Your Own
Redefining “Done”
We’re Still Doing Staggered Sprints. Why?
Dual-Track Agile
Exploiting the Rhythms of Scrum to Build a Lean UX Practice
Sprint Goals, Product Goals, and Multi-Sprint Themes
Designers Must Participate in Planning
Stakeholders and the Risks Dashboard
Outcome-Based Road Maps
Frequency of Review
Measuring Progress
Lean UX and Agile in the Enterprise
Wrapping Up
IV. Lean UX in Your Organization
17. Making Organizational Shifts
The Shifts
Changing Culture
Shifting Team Organization
Shifting Process
18. Lean UX in an Agency
What Business Do You Want to Be In?
Selling Lean UX to Clients Is All About Setting Expectations
Nobody Wants to Buy Experiments
You Made the Sale! Now Navigate Procurement
You’re Not an Outsourcing Partner Anymore
A Quick Note About Development Partners and Third-Party Vendors
Wrapping Up
19. A Last Word
The Product that Makes the Product
Index
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