Praise for Shopper Intimacy

“Retailers have long had an advantage influencing the customer experience, and today the advantage grows with improved access to individual customer data. Shopper Intimacy is a wonderful book to help brands and retailers understand how to excel in engaging and winning consumers and increasing sales.”

—Tom Collinger, Associate Dean,
Medill School at Northwestern University, and Department Chair,
Integrated Marketing Communications

“With the evolving channel landscape continuing to get more complex, Rick DeHerder and Dick Blatt make an incredible drive to organize both a practical guide to shopper marketing while providing new quantitative insights, approaches, and tools to effectively define shopper marketing ROI versus a soft, qualitative approach. Having spent half my career in the shopper marketing world, not only do DeHerder and Blatt have the global depth and experience in the industry, but they also have highly tuned analytical minds that drive a unique curiosity to get at what is the best method to apply new, actionable metrics to the shopper experience. I highly recommend this book.”

—Bill Kolb, President and Chief Operating Officer,
MRM Worldwide

“Think global—act local. The authors are real global players and the top experts in retail marketing. Use their experience and insights for your success in store. Transfer global insights into local results.”

—Bert Ohnemueller, Managing Director, Neuromerchandising
Group, Europe, and Past Chairman, POPAI Europe

“This book is an excellent contribution to build more skilled, intelligent, and useful marketing at retail.”

—Rafael Sampaio, Executive Vice-President, Association of
Brazilian Advertisers, Executive Committee Member,
World Federation of Advertisers,
and Founder Member, POPAI Brazil

“Two scarred, but well-decorated veterans deconstruct in-store marketing. Rick DeHerder and Dick Blatt give us a tour of where the rubber meets the road in modern consumption. Comprehensive, exhaustive, and complete, this is a volume for both marketer and merchant.”

—Paco Underhill, Founder, CEO, and President,
Envirosell and Author of What Women Want, Why We Buy, and
Call of the Mall

“Enhancing our in-store environment with relevant products, promotions, and innovations will win shopper loyalty. That loyalty will drive more shoppers, greater baskets, and more trips, leading to incremental revenue and market share for Walgreens. Shopper Intimacy is a fantastic resource for time-poor marketing professionals seeking insights, interpretations, and implications of the vast library of research and studies in the field of in-store marketing. Additionally, this guide will help us make better decisions on our marketing spending by providing a structured approach and the necessary metrics for calculating a return on that spend.”

—Don Whetsone, Senior Director of Merchandising Strategy and
Development, Walgreens