Part 3. Creating winning LBS businesses

In this last part of the book, we explore the business side of LBS mobile app development, which will increase your chances of having a widely adopted, successful, and profitable development effort.

We mentioned in the introduction to the book that we recognize that application developers are increasingly also entrepreneurs.

For this reason, in this final part, we go into different options for financing and building your business as well as how to make your application rise above the rest in the competitive world of mobile applications.

As with most newly launched web or mobile services, monetization plays a big role in making any new venture a success. Chapter 9 discusses different monetization models you can use and shows how you can match the perceived value of your application or service with the right monetization model. It also explores the freemium model as an ever-popular way for monetizing digital services.

Privacy fears continue to make headlines, so chapter 10 explains exactly how you can minimize privacy concerns and build the right controls into your application.

Chapter 11 provides some useful tips to ensure your application makes a splash in the increasingly competitive universe of apps. The last chapter will take you through some recommended business steps to protect your ideas and your app business—a vital but sometimes forgotten part of your entrepreneurial endeavors.

After reading this final part of the book, you will be able to flesh out a winning business strategy to match your winning application and maximize the chances of success in the upcoming world of mobile apps.