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Part II: The process of design
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Part II: The process of design
by David Airey
Logo Design Love: A Guide to Creating Iconic Brand Identities
Title Page
Copyright Page
About the author
Contributors (a huge thanks)
Contents
Introduction
Part I: The importance of brand identity
Chapter One: No escape! (33 logos in 33 minutes)
Chapter Two: It’s the stories we tell
Chapter Three: Elements of iconic design
Part II: The process of design
Chapter Four: Laying the groundwork
Chapter Five: Skirting the hazards of a redesign
Chapter Six: Pricing design
Chapter Seven: From pencil to PDF
Chapter Eight: The art of the conversation
Part III: Keep the fires burning
Chapter Nine: Staying motivated
Chapter Ten: Your questions answered
Chapter Eleven: 25 practical logo design tips
Design resources Help from elsewhere
Index: Looking for something?
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Chapter Three: Elements of iconic design
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Chapter Four: Laying the groundwork
Part II: The process of design
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