We’re still
trying to
decide what
to use
as a logo.
TEXT
BLACK
Two versions of a
company in the “big
idea” business.
A company that can do
the impossible: purple
+ green = orange.
Imagine! Such a smart
think-tank, and they can’t
make up their minds.
A company that
doesn’t go by the book.
Log
D30
Logo Mania
D306-91 / 3173
LM Spreads 03-21-06_.qxd 3/9/11 12:56 PM Page 122
!Appl
Applied Mindsss
ed Minds
TEXT
BLACK
The company will get
you there in the most
expedient way.
Slight changes in the
spelling of the company
name adds excitement.
Two images 0f
business, which add
electricity.
Everyone in the
company does the
crossword in ink.
Start
Finish
Logo Mania
D306-91 / 3173
LM Spreads 03-21-06_.qxd 3/9/11 12:56 PM Page 123
Applied Minds
124
TEXT
BLACK
Another version of a
company that can do
the impossible.
The company is the
“Swiss Army Knife” of
think-tanks.
The company that's
always reaching for
something just beyond
what’s known. Two
versions.
Logo Mania
CD406-90 / 4115
Log
D30
LM Spreads 03-21-06_.qxd 3/9/11 12:56 PM Page 124
Applied
s
125
TEXT
BLACK
My favorite. As in the
case of the step ladder, I
like the idea of
representing such a
sophisticated company
with such a low-tech logo.
The company thinks
outside of the box.
The company is very
wise. So is the owl.
Applied Minds or
Applied Brains. I prefer
Applied Brains. It’s so
much more aggressive.
Logo Mania
D306-91 / 3173
LM Spreads 03-21-06_.qxd 3/9/11 12:56 PM Page 125
..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset
3.138.181.145