The authors would like to thank all the people and organisations whose challenges and approaches to data have created the anecdotes and solutions that have inspired much of the content of this book. We gratefully acknowledge the experts who work in ISO/TC184/SC4/WG13 (Industrial Data) and developed ISO 8000-61, which provides the core focus of this book. Data and Process Advantage Limited have allowed reuse of the ‘Data Zoo’ concept to help illustrate the behavioural aspects of data quality. Thank you to Ian Rush for the inspiration behind the ‘Do your data trust you?’ example.