- Front Cover
- Title
- Copyright
- Contents
- Introduction and Acknowledgments
- Chapter 1 The Media Industries: Segments, Structures, and Similarities
- Chapter Objectives
- Introduction
- Structure and Characteristics of the Media Industries
- A Day in the Life of Craig Robinson
- Common Characteristics of the Segments of the Media Industries
- Summary
- What’s Ahead
- Case Study 1.1 Media Expansion
- Case 1.2 Planning Ahead for Success
- References
- Internet Resources
- Chapter 2 Media Organizations
- Chapter Objectives
- Introduction
- Defining an Organization
- Organizational Information Flows
- A Day in the Life of Lloyd Kaufman
- Organizational Processes and Workflows
- Economic Factors That Affect Enterprises in the Creative Industries
- The Organizational Context: Economic and Social Factors
- Summary
- What’s Ahead
- Case Study 2.1 Media Organizations
- Case Study 2.2 The Meaning of Media Convergence
- References
- Chapter 3 Leadership and Management
- Chapter Objectives
- Introduction
- Defining Leadership: Doing the Right Thing
- Approaches to Leadership
- Videogame Mogul: Nolan Bushnell
- Movie Mogul: Walt Disney
- TV Mogul: Brandon Tartikoff
- Movie Mogul: Irving Thalberg
- New Meta Approaches to Leadership
- Digital Mogul: Steve Jobs
- TV Mogul: Ted Turner
- Linking Leadership and Management: Motivation
- Digital Mogul: Mark Cuban
- Defining Management: Doing Things Right
- Leadership and Management in the Creative Industries
- Movie Mogul: Sherry Lansing
- TV and Movie Mogul: Lew Wasserman
- Summary
- What’s Ahead
- Case Study 3.1 How Would You Lead?
- Case Study 3.2 Leadership Observations
- References
- Chapter 4 Managing Human Resources
- Chapter Objectives
- Introduction: People Who Need People
- Human Resources Strategies
- Different Strokes for Different Workers
- Employees
- Guilds and Unions
- Contract Workers
- Partners
- Vendors
- Summary
- What’s Ahead
- Case Study 4.1 Meeting with a Human Resource Professional
- Case Study 4.2 Conducting the Interview
- References
- Chapter 5 Financial Management
- Chapter Objectives
- Introduction
- Structures for Managing Finances
- Fundamental Financial Concepts
- Key Financial Statements
- Financial Responsibilities in the Age of Sarbanes-Oxley
- A Day in the Life of Sam Bush
- Financial Management Systems
- Managerial Finance: Strategic Planning and Budgeting
- Financial Strategies
- Summary
- What’s Ahead
- Case Study 5.1 Performance Reports
- Case Study 5.2 Setting the Budget
- References
- Chapter 6 Media Consumers: Measurement and Metrics
- Chapter 7 Managing the Production Process
- Chapter Objectives
- Introduction
- The Many Languages of Digital Creation
- Traditional Production
- A Day in the Life of Ann Marie Gillen
- Videogame Production
- Media Asset Management, Digital Asset Management, and Content Management
- Acquisition and Aggregation as Content Strategies
- Organizationally Generated Content
- User-Generated Content
- Summary
- What’s Ahead
- Case Study 7.1 The Producer
- Case Study 7.2 The Game Developer
- Key Terms
- References
- Chapter 8 Strategies for Marketing Content
- Chapter Objectives
- Introduction
- Marketing Management and Managing Marketing
- A Day in the Life of Dorothy Hui
- Marketing Strategies
- Integrated Marketing Communications (IMC): Reaching Across the Wire and the Ether
- Defining the Market
- Universal Marketing Appeals: The New, the First, the Only, and the New and Improved
- Summary
- What’s Ahead
- Case Study 8.1 The Road to Marketing a Newscast
- Case Study 8.2 3, 2, 1 … Launch of a New Web Site
- References
- Chapter 9 Packaging, Repackaging, and Marketing Content
- Chapter 10 Managing Sales: An Insider’s View
- Chapter 11 Distributing Content
- Chapter Objectives
- Introduction
- Distribution Revolution
- Bricks and Clicks
- A Day in the Life of Valerie Geller
- Wired Digital Bitpipes
- Wireless Bitpipes
- Content Management: Transcoding Content into Different Formats for Distribution
- Digital Rights Management
- Summary
- What’s Ahead
- Case Study 11.1 Create Your Own Digital Assembly Line
- References
- Chapter 12 The Changing Media Value Chain
- Chapter Objectives
- Introduction: New Markets, New Models, New WWWorld
- The Digital Value Chain
- The Changing Value Chain
- A Day in the Life of Richard Conlon
- Disruptive Innovations
- Industry Responds to the Technological Challenge: Value Chain Systems
- Summary
- What’s Ahead
- Case Study 12.1 A Case of “B and C”
- References
- Chapter 13 Media Industry Business Models
- Chapter 14 Legal and Regulatory Issues
- Chapter 15 Ethical Issues
- Index
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