13.2. STEPS IN ORGANIZATIONAL CHANGE

In her article "Change Model: Three Stages to Success," Hritz (2008) notes that the best way to implement organizational change is through adaptation of individuals, teams, and organizations. Organizational change may involve implementation and understanding of the following steps:

Diagnosis. What is the problem? Can it be solved?

Resistance. Who has a vested interest in the status quo? If we change things, what are we going to change, and who will object?

Transfer. Introducing training, attitude change, or other new procedures.

Evaluation. Empirical determination of whether the change has been successful.

Institutionalizing. Establishing new norms and procedures, restructuring work, and changing schedules to fit the new norms.

Diffusion. Telling others that the change was successful. Developing opinion leaders to increase the use of the successful methods.