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Directory of Contributors
by Terry Lee Stone
Managing the Design Process-Implementing Design
Cover
Title Page
Contents
Introduction
The Designer–Client Collaborative Process
How to Use This Book
Managing the Design Process
Design Process Overview Chart
Chapter 1: Project Management
What Is Project Management?
Overview of Project Management
Design Project Management Cycle
Project Management Enhances Creativity
Traits for Success in Project Management
Chapter 2: Project Setup
Getting Design Off to a Good Start
Components of a Creative Brief
Designer–Client Agreements
Scoping the Work
Tools for Organizing Design
Persuasion and Project Management
25 Tips for Design Project Managers
Chapter 3: Planning
Design Planning 101
Scheduling Design
Scheduling Simple versus Complex Projects
Time Management
Ten Reasons Design Project Schedules Fail
Details, Details, Details: Asset Management
Benchmarking
Chapter 4: Budgeting
Budgeting for Design
Determine Your Rate
Reviewing Pricing
Breaking Down a Budget
Clients and Money
Eight Payment Strategies
Rights and Compensation
Chapter 5: Assembling the Team
Teamwork Basics
The Creative Mix
Teamwork Responsibilities
Six Characteristics of Successful Design Teams
Virtual Teamwork
Useful Questions for Screening Creatives
Chapter 6: Managing Creatives
Creatively Managing Creative People
Choosing a Leadership Style
Working Well Together
How to Effectively Critique Design
Team Management Issues
Solo-Abriation: Ten Reasons Why Your Last
Collaboration Didn’t Work, by Marshall Rake Perfectionism
Quality Control and Quality Assurance
Chapter 7: Managing Clients
Building Lasting Client Collaborations
Six Tips for Getting Client Approval
How to Run a Creative Meeting
Stefan G. Bucher on Clients
Michael Bierut Talles about Clients
Chapter 8: Profitability
Being Profitable in Graphic Design
Eight Things That Help Increase Profitability
The Importance of Ongoing Design Management
Directory of Contributors
Index
Bibliography
Resources
Acknowledgments
About the Author
Copyright Page
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Chapter 8: Profitability
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Index
Directory of Contributors
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