Part 2

Building a Strategy for LTV and ROI

IN THIS PART …

  • Lay down a sustainable path for growth.
  • Execute easy, affordable, and meaningful market research to find out what matters most to your customers.
  • Prepare a cross-channel marketing plan to guide your branding, lead generation, customer journeys, and best practices for pricing, promotion, budgeting, and more.
  • Engage customers with informative, actionable content that instills trust in your brand and drives revenue to your bottom line.
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